Why working hard leads to failure… | Seth Godin

👣 25 Innovative Steps: From Content To Conversion!

VIDEO SUMMARY

Elevate Your Artistic Journey: Vital Steps in Financial Empowerment

Hey there, creative minds! Ever wonder how to turn your passion into profit? 💰

Well, get ready to dive into the world of managing money like a pro while pursuing your artistic dreams! 🎨

Curious about how to balance your love for creativity with the need for financial stability? 🤔

We’ve got you covered with practical tips and tricks that’ll have you feeling like a money-savvy artist in no time! 💼

Discover the secrets behind setting clear financial goals, creating a budget that works for you, and even exploring new income streams while staying true to your creative vision. 💡

It’s all about finding that perfect harmony between artistry and financial success! 🎶💵

So, if you’re ready to unleash your inner financial guru and take control of your creative destiny, stay tuned! You won’t want to miss out on these game-changing insights. 👉

Let’s turn those dreams into dollars, one brushstroke at a time! 💪✨

#CreativeFinance #MoneyMatters #ArtistsOnTheRise

Step-by-Step Guide

Step 1: Understanding Talent and Skill

Description:

This step involves debunking the notion of innate talent and emphasizing the importance of skill development through hard work and practice.

Implementation:

  1. Recognize that talent is often overvalued and that few people are born with innate talents.
  2. Understand that certain physical attributes may provide advantages in specific activities, but skill development is primarily achieved through dedication and practice.
  3. Acknowledge examples like Larry Bird and Michael Jordan, illustrating how relentless practice can compensate for perceived talent discrepancies.

Specific Details:

  • Avoid labeling individuals as naturally talented, as it undermines the effort they’ve invested in honing their skills.
  • Understand that skill acquisition is a result of deliberate practice and perseverance rather than inherent talent.

Step 2: Embracing Creativity as a Skill

Description:

This step focuses on recognizing creativity as a skill that can be cultivated through intentional effort and practice.

Implementation:

  1. Acknowledge that creativity is not solely reserved for artists but is a skill that can be developed in various domains.
  2. Choose to engage in activities that foster creativity, such as brainstorming, problem-solving, or experimenting with different approaches.
  3. Understand that creativity can be honed through consistent practice and exposure to diverse experiences and perspectives.

Specific Details:

  • Challenge the misconception that creativity is limited to specific artistic endeavors.
  • Encourage experimentation and exploration in different areas to develop creative thinking.

Step 3: Identifying Three Essential Life Skills

Description:

This step involves identifying and prioritizing three fundamental life skills essential for personal growth and fulfillment.

Implementation:

  1. Recognize the importance of possibility thinking, empathy, and the ability to learn as crucial life skills.
  2. Understand that cultivating these skills requires conscious effort and practice in everyday life situations.
  3. Prioritize opportunities to develop and strengthen these skills through regular reflection and intentional action.

Specific Details:

  • Possibility thinking involves envisioning better outcomes and opportunities, fostering a mindset of optimism and growth.
  • Empathy enables individuals to understand and connect with others’ perspectives and emotions, enhancing interpersonal relationships and communication.
  • The ability to learn emphasizes the importance of remaining open-minded and adaptable, continuously seeking knowledge and growth opportunities.

Step 4: Understanding the Concept of Sunk Costs

Description:

This step focuses on understanding the concept of sunk costs and its impact on decision-making and personal growth.

Implementation:

  1. Define sunk costs as investments (time, money, effort) that cannot be recovered and should not influence future decisions.
  2. Recognize common examples of sunk costs, such as continuing with unfulfilling endeavors due to past investments.
  3. Develop the ability to recognize sunk costs and overcome the tendency to let them dictate future actions or decisions.

Specific Details:

  • Understand that clinging to sunk costs can hinder progress and prevent individuals from pursuing more fulfilling opportunities.
  • Encourage a mindset shift towards focusing on present and future opportunities rather than past investments.

Step 5: Embracing Adaptability and Flexibility

Description:

This step emphasizes the importance of adaptability and flexibility in personal and professional growth.

Implementation:

  1. Cultivate a mindset of adaptability by embracing change and viewing challenges as opportunities for growth.
  2. Practice flexibility in decision-making by remaining open to new ideas and alternative paths.
  3. Develop resilience to navigate uncertain situations and overcome setbacks effectively.

Specific Details:

  • Emphasize the value of adaptability in navigating the rapidly changing landscape of life and work.
  • Encourage proactive problem-solving and a willingness to pivot when necessary to achieve desired outcomes.

Step 6: Embracing Change and Adaptability

Description:

This step focuses on recognizing the importance of adaptability and flexibility in decision-making processes.

Implementation:

  1. Acknowledge that solutions and approaches should evolve over time, rather than remaining static.
  2. Embrace a mindset that welcomes change and innovation, recognizing the limitations of traditional methods.
  3. Understand the significance of reassessing and reconsidering established practices to adapt to evolving circumstances.

Specific Details:

  • Encourage a culture that values continuous improvement and innovation, promoting a proactive approach to change.
  • Foster an environment where individuals feel empowered to challenge existing norms and propose alternative solutions.

Step 7: Identifying Sunk Costs and Overcoming Inertia

Description:

This step involves recognizing sunk costs and their impact on decision-making, as well as overcoming inertia to pursue more effective strategies.

Implementation:

  1. Define sunk costs as investments (time, resources, etc.) that cannot be recovered and should not influence future decisions.
  2. Acknowledge common examples of sunk costs in various industries and contexts to increase awareness.
  3. Encourage a mindset shift towards prioritizing future opportunities and outcomes over past investments.

Specific Details:

  • Provide examples from different industries, such as the automotive sector, to illustrate the consequences of clinging to outdated technologies due to sunk costs.
  • Emphasize the importance of evaluating decisions based on their potential future benefits rather than past investments.

Step 8: Rejecting False Security

Description:

This step focuses on understanding the illusion of false security and the need to embrace uncertainty for personal and professional growth.

Implementation:

  1. Recognize that seeking reassurance and false security can hinder progress and innovation.
  2. Understand that uncertainty is inherent in life and should be embraced rather than avoided.
  3. Encourage individuals to reject false security and prioritize resilience, adaptability, and continuous learning.

Specific Details:

  • Discuss the psychological need for security and the temptation to seek reassurance from others.
  • Emphasize the importance of acknowledging uncertainty and embracing it as an opportunity for growth and development.

Step 9: Promoting a Culture of Innovation and Openness

Description:

This step involves fostering a culture that values innovation, openness to new ideas, and constructive feedback.

Implementation:

  1. Encourage a supportive environment where individuals feel empowered to voice their ideas and challenge conventional thinking.
  2. Promote collaboration and knowledge-sharing to facilitate the exchange of diverse perspectives and insights.
  3. Recognize and celebrate experimentation, risk-taking, and learning from failure as essential components of innovation.

Specific Details:

  • Implement channels for idea generation and feedback, such as brainstorming sessions, suggestion boxes, or innovation workshops.
  • Provide resources and support for individuals to explore new concepts, technologies, and methodologies.
  • Recognize and reward innovative thinking and contributions to reinforce a culture of openness and creativity.

Step 10: Acknowledging the Limitations of Reassurance

Description:

This step involves recognizing the detrimental effects of seeking false reassurance and the importance of embracing uncertainty.

Implementation:

  1. Understand that seeking reassurance can undermine confidence and hinder personal growth.
  2. Recognize that certainty about the future is unattainable and that seeking validation externally may lead to insecurity.
  3. Encourage a shift towards embracing uncertainty and focusing on the process rather than the outcome.

Specific Details:

  • Discuss the psychological need for reassurance and its potential negative impact on self-esteem and decision-making.
  • Highlight the importance of cultivating self-reliance and confidence in one’s abilities to navigate uncertainty.

Step 11: Practicing Acceptance and Gratitude

Description:

This step focuses on adopting a mindset of acceptance and gratitude in response to feedback and validation.

Implementation:

  1. Cultivate gratitude for feedback and validation, acknowledging their role in personal and professional development.
  2. Practice accepting feedback with an open mind, recognizing that constructive criticism is essential for growth.
  3. Shift focus from seeking external validation to internal validation and self-awareness.

Specific Details:

  • Encourage individuals to view feedback as an opportunity for learning and improvement rather than a judgment of their worth.
  • Emphasize the importance of humility and openness to diverse perspectives in receiving feedback constructively.

Step 12: Rejecting the Need for External Validation

Description:

This step involves breaking free from the need for external validation and developing confidence in one’s abilities and decisions.

Implementation:

  1. Challenge the belief that external validation is necessary for self-worth and confidence.
  2. Encourage individuals to trust their instincts and judgment, rather than seeking approval from others.
  3. Foster a culture of self-reliance and empowerment, where individuals feel confident in their abilities to make informed decisions.

Specific Details:

  • Discuss the pitfalls of relying on external validation for self-esteem and decision-making, emphasizing the importance of self-assurance.
  • Provide strategies for building self-confidence, such as setting achievable goals, celebrating successes, and embracing failures as learning opportunities.

Step 13: Promoting Authenticity and Integrity

Description:

This step focuses on fostering authenticity and integrity in interactions and decision-making processes.

Implementation:

  1. Encourage individuals to prioritize authenticity and integrity over seeking validation or approval from others.
  2. Advocate for transparent and honest communication, even if it means facing discomfort or uncertainty.
  3. Emphasize the importance of staying true to oneself and one’s values, regardless of external pressures or expectations.

Specific Details:

  • Discuss the benefits of authenticity in fostering genuine connections and trust in relationships, both personally and professionally.
  • Provide examples of authentic leadership and decision-making to inspire individuals to prioritize integrity over external validation.

Step 14: Recognizing the Impact of Art and Practice

Description:

This step involves understanding the profound impact of art and practice on individuals and society.

Implementation:

  1. Acknowledge the transformative power of art and practice in shaping perceptions, emotions, and behaviors.
  2. Recognize that art and practice have the potential to evoke genuine emotions and create meaningful experiences.
  3. Understand the importance of surrounding oneself with supportive individuals who provide constructive feedback and encouragement.

Specific Details:

  • Emphasize the role of artists and creators in influencing societal norms, values, and perspectives through their work.
  • Encourage participation in workshops or collaborative environments to observe firsthand the impact of art and practice on individuals and communities.

Step 15: Fostering a Culture of Constructive Feedback

Description:

This step focuses on creating a supportive environment where individuals can receive honest feedback and encouragement.

Implementation:

  1. Cultivate a culture of openness and vulnerability, where individuals feel comfortable sharing their work and ideas.
  2. Encourage constructive feedback that highlights strengths and areas for improvement, fostering growth and development.
  3. Promote a mindset of continuous learning and adaptation based on feedback and reflection.

Specific Details:

  • Establish guidelines for giving and receiving feedback, emphasizing respect, empathy, and constructive criticism.
  • Provide opportunities for peer review, group discussions, or mentorship programs to facilitate feedback exchange.
  • Celebrate achievements and milestones, while also acknowledging the value of constructive criticism in driving improvement.

Step 16: Navigating Deadlines and Goals

Description:

This step involves navigating deadlines and goals effectively to balance productivity and creativity.

Implementation:

  1. Understand the distinction between deadlines and goals, recognizing their respective roles in driving progress and achievement.
  2. Embrace deadlines as motivational tools to maintain focus and momentum, while also allowing flexibility for creativity and experimentation.
  3. Set goals that are realistic, achievable, and aligned with personal values and aspirations, fostering a sense of purpose and direction.

Specific Details:

  • Develop a time management system that prioritizes tasks and allocates sufficient time for creative exploration and refinement.
  • Utilize tools and techniques such as task lists, calendars, and project management software to stay organized and track progress towards goals.
  • Maintain a healthy balance between productivity and self-care, recognizing the importance of rest and rejuvenation in sustaining creativity and motivation.

Step 17: Focus on Internal Goals and Habits

Description:

This step involves shifting focus towards goals and habits that are within one’s control, rather than external outcomes or circumstances.

Implementation:

  1. Identify and define personal goals and habits that are entirely under your control, such as daily routines, behaviors, and mindset.
  2. Eliminate goals or expectations reliant on external factors or luck, and instead emphasize actions that contribute to personal growth and fulfillment.
  3. Prioritize habits related to self-improvement, creativity, resilience, and emotional well-being over outcomes or results.

Specific Details:

  • Reflect on past experiences and identify habits that have positively influenced personal growth, happiness, and productivity.
  • Create a daily habit tracker or journal to monitor progress and reinforce commitment to internal goals and habits.
  • Practice mindfulness and self-awareness to recognize and challenge thoughts or behaviors driven by external validation or circumstances.

Step 18: Embrace Responsibility and Agency

Description:

This step entails embracing responsibility and agency for one’s actions, choices, and outcomes.

Implementation:

  1. Acknowledge the power of personal agency in shaping life circumstances and experiences, regardless of external factors or limitations.
  2. Cultivate a sense of ownership and accountability for decisions, behaviors, and their consequences.
  3. Reframe challenges and setbacks as opportunities for growth and learning, rather than excuses or reasons for resignation.

Specific Details:

  • Adopt a growth mindset that views obstacles as temporary setbacks and opportunities for skill development and resilience.
  • Practice self-reflection and goal setting to align actions with personal values, aspirations, and long-term objectives.
  • Seek support from mentors, coaches, or peers to maintain accountability and encouragement in pursuing internal goals and habits.

Step 19: Implement Daily Practices for Creative Expression

Description:

This step focuses on integrating daily practices and rituals that foster creativity, self-expression, and personal fulfillment.

Implementation:

  1. Establish a consistent creative routine, such as writing, drawing, or brainstorming ideas, to nurture artistic skills and inspiration.
  2. Create a conducive environment for creativity, including dedicated workspaces, tools, and resources that stimulate imagination and innovation.
  3. Prioritize self-care practices, such as exercise, meditation, or leisure activities, to replenish energy, reduce stress, and enhance overall well-being.

Specific Details:

  • Experiment with different creative mediums or activities to discover ones that resonate with personal interests and talents.
  • Set aside dedicated time each day for creative pursuits, even if only for short intervals, to foster a habit of regular practice and experimentation.
  • Celebrate progress and achievements in creative endeavors, while also embracing imperfection and embracing the iterative nature of the creative process.

Step 20: Consistent Practice

Description:

Consistency is key to success in any creative endeavor. Whether you aim to become a writer or a runner, committing to daily practice is essential.

Implementation:

  1. Dedicate time each day to your chosen creative pursuit, whether it’s writing, running, or any other activity.
  2. Set aside a specific time slot for practice to ensure it becomes a regular part of your routine.
  3. Prioritize consistency over perfection. The goal is to build a habit of daily practice rather than focusing solely on outcomes.
  4. Keep your practice private initially. Avoid feeling pressured to share your progress with others at this stage.

Specific Details:

  • Allocate at least 30 minutes to an hour each day for your creative practice.
  • Create a conducive environment free from distractions to optimize your focus during practice sessions.
  • Understand that progress may be incremental, but the key is to keep showing up and putting in the effort consistently.

Step 21: Anonymous Publishing

Description:

Taking the next step involves sharing your creative work anonymously, leveraging the power of the internet to reach an audience without attaching your name to it.

Implementation:

  1. Consider starting a daily blog or podcast where you share your creative output without revealing your identity.
  2. Write or record content regularly, aiming for a substantial body of work before considering attaching your name to it.
  3. Focus on producing quality content rather than worrying about recognition or validation from others.
  4. Embrace the freedom of anonymity to explore your creativity without the pressure of public scrutiny.

Specific Details:

  • Maintain consistency in publishing content, aiming for a significant number of entries or episodes before transitioning to a named platform.
  • Use online platforms that allow for anonymous publishing, ensuring your identity remains concealed until you’re ready to reveal it.
  • Experiment with different formats and topics to find your creative voice and style without external expectations influencing your work.

Step 22: Understanding the Relationship Between Art and Money

Description:

Addressing the intersection of art and money is crucial for creative individuals aiming to achieve financial success without compromising their artistic integrity.

Implementation:

  1. Acknowledge that the pursuit of financial success as a creative individual is not inherently contradictory to artistic expression.
  2. Consider the balance between creating meaningful work and generating income to sustain your lifestyle and support your artistic endeavors.
  3. Understand that aligning your creative pursuits with market demand can enhance your earning potential without compromising artistic vision.
  4. Embrace the concept of creating value for your audience by addressing their needs and desires through your creative output.

Specific Details:

  • Avoid viewing financial success as antithetical to artistic fulfillment; instead, see it as a means to sustain and amplify your creative endeavors.
  • Recognize that adapting your creative approach to meet market demand does not diminish the authenticity or value of your work.
  • Strive to create a unique proposition that resonates with your audience, positioning yourself as a solution provider rather than solely an artist.

Step 23: Redefining Your Money Story

Description:

Your perception of money influences your financial habits and decisions. By redefining your money story, you can change your relationship with finances and achieve greater financial freedom.

Implementation:

  1. Reflect on the narratives you tell yourself about money, such as feelings of sufficiency or insufficiency.
  2. Challenge any beliefs or narratives that contribute to unhealthy financial behaviors, such as overspending or overworking.
  3. Recognize the influence of marketing and societal norms in shaping your money mindset, and consciously choose to rewrite your narrative.
  4. Embrace the idea that you have the power to create a new, empowering story about money that aligns with your values and goals.

Specific Details:

  • Journaling can be a helpful tool for exploring and redefining your money story. Write down your beliefs about money and examine them critically.
  • Seek support from friends, mentors, or professionals who can provide insights and perspectives to help you shift your mindset.
  • Practice affirmations and visualization techniques to reinforce positive beliefs about abundance and financial well-being.

Step 24: Breaking Free from Consumerism

Description:

Consumerism perpetuates the belief that material possessions equate to success and happiness. Breaking free from this mindset is essential for achieving financial freedom and fulfillment.

Implementation:

  1. Identify and challenge the societal norms and marketing messages that promote consumerism and materialism.
  2. Shift your focus from acquiring possessions to investing in experiences, relationships, and personal growth.
  3. Practice mindful consumption by evaluating your purchases and prioritizing items that align with your values and long-term goals.
  4. Cultivate gratitude for what you already have and find joy in simple pleasures rather than constantly seeking external validation through material goods.

Specific Details:

  • Create a budget that reflects your values and priorities, allocating funds for experiences and activities that bring genuine fulfillment.
  • Engage in decluttering and minimalism practices to simplify your life and reduce the desire for unnecessary possessions.
  • Explore alternative ways to measure success and happiness beyond material wealth, such as personal growth, relationships, and well-being.

Step 25: Focusing on Purposeful Action

Description:

Achieving financial success requires clarity of purpose and focused action. By aligning your actions with your values and goals, you can make meaningful progress towards financial freedom.

Implementation:

  1. Define your financial goals and clarify your motivations for pursuing them, ensuring they align with your values and aspirations.
  2. Break down your goals into actionable steps and prioritize them based on their importance and impact on your financial well-being.
  3. Develop a strategic plan for managing your finances, including budgeting, saving, investing, and debt repayment strategies.
  4. Cultivate discipline and consistency in executing your financial plan, staying accountable to yourself and tracking your progress regularly.

Specific Details:

  • Utilize tools and resources such as budgeting apps, investment platforms, and financial advisors to support your financial journey.
  • Set realistic milestones and celebrate small victories along the way to maintain momentum and motivation.
  • Continuously reassess and adjust your financial plan as needed to adapt to changing circumstances and priorities.

COMPREHENSIVE CONTENT

Discussion on Creativity and Talent

Are you in favor of the idea that creative people are born with a gift or creative talent more than, let’s say, less creative people, or can any type of creativity be learned over the years? Yes, thank you for setting me up for this. Firstly, almost nobody has talent. Talent is completely overrated. I would say you’re born with certain physical talents that allow you to excel in sports that I could never have acquired no matter how hard I tried. However, having said that, Larry Bird wasn’t born with the type of talent Michael Jordan had. Larry Bird simply made field shots and made more practice shots than anyone else. Yes, yes, but of good business classes, and that’s why it seems to me that talent is a betrayal. It undermines all the people who put in all that work into skill. Don’t call someone skilled with talent because they’re not. They’re skilled. So we can agree that playing the piano is a skill in the sense that if you work on it, you improve, but I’d like to believe that being an entrepreneur is a skill, and so is being creative. It’s a skill that can be improved. You can choose to put in the work in whatever way. We’re not talking about graphic art. Unless you want it to be graphic art to acquire the skill. And if that’s true, it’s very good news because it means you’re not stuck where you are. It means you can go where you want to go, and it’s very good news because skills can be acquired, and that fills me with optimism about so many things in our world because we can point to the human condition and say people are doomed to hate each other and belittle each other, but I can point to a culture where that doesn’t happen, and how has that happened? Well, it’s because it’s a skill.

Three Essential Skills for Better Lives

What are the three most important skills that you think all human beings should acquire, whether it’s creativity or some other attribute, to simply be better human beings, happier, more successful, in quotes, richer lives with health relationships, everything? What are those three skills whether you’re 20 or 60 years old that we should acquire to live a better life? I love this. Well, what do you think about this? Number one is the ability of possibility, to see that things could be better. Number two, the ability of empathy, practical empathy, to understand that people don’t know what they don’t want what you want, they don’t see what you see, they have a noise in their head that’s different from the noise in your head, and that’s okay. And the third is the ability to learn to learn, to be open to say I see possibilities. I see people who need to be attended to who aren’t. That’s me. And if I put enough into this, I can figure out how to make a contribution. Those I think are the three skills. It’s about understanding emotional intelligence and people and putting yourself in other people’s shoes and having compassion. Why did you choose these three skills instead of writing or, you know, personal finance or the next level like decision making is a skill, and almost all Western humans are terrible at it because we’re so bad at because the costs and recoverables are

Cost Sunk in Decision Making

Something that is probably ingrained in us, which means a sunk cost is the more you’ve worked to have something, the harder it is to abandon it. And we see this mistake happen all the time. The example I’m going to give is, you have two tickets to the cinema, which were very hard to get, and you told your girlfriend that you were going to the movies together. On the way, you bump into a friend who tells you, “I have two front-row seats to see Hamilton. Do you want to go?” That means your tickets are worthless, and many people say, “Well, no, no, no, no, no, it doesn’t matter how much those tickets cost, they’re sunk, and you’ve made that decision. You can’t undo it.” And so we hold onto the work longer than we should, or we hold onto a way of thinking about the world longer than we should because it costs a lot. “We went to law school, so now I have to be a lawyer.” No, that’s the sunk cost fallacy. You don’t have to accept that lawyer title. You can say no thanks and do something that brings you joy instead. So sunk costs are a huge area based on skill. And then what goes right next to that is the skill of saying, “That was a good idea, but I have a better one now.” And that requires explaining. So I pitched that idea and it started gaining momentum for a few years, but now, is this really a better idea for the time or for my life or whatever? So I’m going to let go of that thing and move on to this. Well, that’s definitely true. Those are sunk costs. But beyond that, okay, I’m the boss, and I’ve built this organization, and this is how we do our expense reports. But now, we’re going to do expense reports this way because it’s better. But usually what happens is someone says, “This problem is solved. I don’t have to revisit it.” So if I think about the automotive industry, the automotive industry said it took us 90 years to develop the internal combustion engine. That was a lot of cycles, a big sunk cost. And then someone comes along and says, “Why don’t we make electric cars?” And you say, “Because the internal combustion isn’t broken. Because I can show you that if we look at a first-generation electric car compared to a last-generation Lexus, the last-generation Lexus is better. There’s no whi… whereas what would have transferred billions and billions of dollars of assets from Elon Musk if they had said, ‘You’re wrong. We’re just going to copy all the things you’re doing that are working and we’re going to make them even better because we have.”

Rejecting the Illusion of Security

A ratchet of improvement underway, a network of dealerships underway. We’re trustworthy. We could go to the races. But the high executives who earn seven figures said, “No, nothing can be better than this.” Yes, I tell you, I’ve had a Tesla for a few years, and it’s hard for me to think about going back to a non-electric car for personal use. But let’s think about Tesla for a minute because Tesla made a lot of decisions years ago that they refused to reconsider. That the interior of the car shouldn’t have cup holders of a certain type, that the interior of the car should have these things on the dashboard but not these things that service needs. So they’re just as guilty of the same. They took a leap, hired a thousand people, and now they’re stuck in their sunk costs. That’s true, and they’ll be stuck until they innovate or keep opening up. Why do we need security? Because it seems like a lot of people need it every day. We need some kind of security. And why should we avoid it? That’s the flip side. Reassurance is useless. Reassurance feels really good. So the phone is ringing, and Kai comes up to you and says, “Hey, Luis, great job. Oprah was listening. She just wants you to know what a great job you did.” So you’re flying high for two hours, maybe three, and then you need to hear it from someone else because what getting reassurance means is that someone tells you the future is going to be okay, and that makes us feel good because we’d like the future to be okay. But deep down, we know that person doesn’t know the future is going to be okay. So as soon as reassurance shows up, it reminds us that we’re facing an uncertain world, and we want more. We want to be held with security, and it’s insatiable. So what’s the alternative? The alternative is rejecting security. So when someone says, “You did a great job. You were incredible. It was the best I’ve ever seen in my life,” how can we reject this? The response is, “Thank you. I appreciate you being present and giving me that feedback, but it’s reassuring if you then say, ‘And the launch of your book is going to be great,’ because you can’t know that, right? That’s the second part of it, is what’s implied is I’m going to tell you about tomorrow. What’s the alternative? The alternative is to say, “Nobody knows about tomorrow,” and seeking external validation that I’m going to catch that fish, that what I hope for is going to work, that others are going to get the joke, not only doesn’t help me but undermines my confidence in myself, undermines all the things I need to just do the work. So you’ve been seduced by me and by everyone with the just do it jazz from Nike. And the problem with the word just is that some people think it means just do whatever, doesn’t matter, just do it. And I think it should be changed to simply do it, do it without.

Final Thoughts on Practice and Feedback

Comments: Do it without drama, simply introduce yourself and do the thing. Focus on practice, don’t wait or wish for the result you need to be calm, but the practice, the best you can do because what could be better than doing your best? So do it, learn from what works, and then do it again. But seeking reassurance distracts from doing better what you set out to do in the first place. I saw somewhere, I don’t know if it was an article or a video, about another person talking about how almost 100% of their guests, not all but I think many of them, at the end of the program would say the same thing. I think they know what I’m going to say. It’s like, did I do well? Well, good enough for you. Did you like it? And that kind of reassuring mindset of knowing that we have the approval of the person interviewing us or working with us or our editor, the numbers were good for you, sales were good. How can we eliminate that from our way of being so we don’t have to ask if we did a good job? And learn to say simply, “Thank you for having me” or “I’m grateful.” How should we end a project? I’m very afraid of the word should. I think should and shame go together. So I’ll just tell you that there are practices you can do to help you isolate from feedback that won’t help. Here’s an interesting story. Many years ago, a famous electronics company did a focus group. The way focus groups work is a trailer is set up next to a mall, people are paid some money to come in for an hour, there are hidden glass windows, and the client can watch people interact with the product. And they had a clock radio with all these gadgets and everything, and they had eight people there, and they all looked at the clock radio and they all talked about how much they liked the clock radio. And in the end, the organizer says, “Thank you very much, thanks for being here. You can get the $20 we promised you or the $100 clock radio, which do you prefer?” And all the people took the $20. Why? Because that’s the truth. That was the moment they told the truth. So they thought that clock wasn’t worth as much as the $20. Yes, and what I’ve found is that I have as big an ego as anyone, perhaps more. I like it when the people around me say, “You did a very good job.” Like Oprah says, “That was good.” Of course, but I want to see three years later if people are still

Impactful Interactions and Creative Process

Talking about this idea or simply, I want to see in the afternoon after a blog post, someone engaged with it in a way that changed them when they didn’t know I would notice because it’s not a performance at that moment; it’s had an impact. So if you go to the Dia:Beacon in upstate New York and see what happens when people enter a sculpture by Richard Serra that weighs 2 million pounds, I hope Richard has seen what happens because that’s genuine service. He made this; the curator doesn’t matter, the distributor doesn’t matter. This person was breathless. That’s what had to happen, and it did. And so we play this game with everyone around us. “Do I look fat in this dress?” etc., etc., and some of this is entirely legitimate, a way to overcome our momentary insecurities, and there’s nothing wrong with that. But when it comes to the practice and the art we want to make, I think it makes sense to surround ourselves with people who tell you, “I respect you. You’re onto something. You can do better,” and let’s start a cycle of “What happened when this went out into the world?” Because when it’s out in the world, and people had choices, I learned, “How can I help a different group of people or this group of people make a different choice?” And in the workshops I do, I can see all this because I’m up here, and you can see all the interactions. That’s different from looking at test scores because you’re seeing how people go back and forth. Yes, I think today our friend Gareth talked about how he got into his father’s wine business, he would sit and watch people pass by the shop and say, “Okay, what if I move this this way, will people go by or stop?” Observing the results and the impact you create on people, whether it’s experiential design or physical design, whatever it may be. I’m curious. I’m going to try to be mindful of the word “should.” Is it more powerful for creatives to have goals and deadlines, or is that destructive to the creative process? Yes, of course. So deadlines are a strange word because they have the word “dead” in them, deadlines or lifelines, whatever you want. I’m super disciplined with deadlines. I’ve never missed a deadline because I just decided that some people need that attention that comes with being five minutes late. I hate that; I don’t want to go near it. So for me, it’s a fuel. For other people, it can be turbo fuel because they need that five-minute late thing. But there are other people who it completely wrecks their work, so you have to figure out how you engage with that. But goals are a different thing. So I was talking to someone, I wish I could give credit, who was explaining to me that goals are outward-focused. And this is one of the things that led me to write about this in the book, to say if you say, “My goal is to be a millionaire,” that doesn’t depend on you; it only partly depends on you, and the rest is luck. And so if you’re going to say, “I’m a good,”

Personal Responsibility and Control

Persona, porque tengo suerte y que soy una mala persona porque tengo mala suerte, ahora sí que estás en problemas. En lugar de eso, lo que necesitamos son prácticas que llamamos nuestra cosa, esa cosa que llamamos nuestra meta. Es voy a hacer el tipo de persona que envía esta cantidad de trabajo cada día que se levanta de la cama a esta hora, que gestiona sus gastos para que sean siempre un tercio de. Quiero decir que puedes hacer una lista de cosas que están completamente bajo tu control, llámalas tus objetivos, y elimina cualquier cosa que implique peces, cualquier cosa que implique que ocurra algo externo que te haga sentir afortunado.

Focus on Daily Habits and Actions

Defining Yourself Through Practice

So part of what it means to have a practice is that practice defines who you are. If you want to be a runner, the best thing you can do is go running every day. If you run every day for 30 days, you’re a runner. You don’t have to join the world of runners, you don’t have to have a fancy team. You just have to run every day. If you want to be a writer, you have to write every day, and you don’t have to show it to anyone. You just have to do it, and not showing it to people frees you at some level. But at least you can see yourself as that kind of person.

Taking the Next Step: Public Sharing

And then the next step, which I’m a big fan of, and the internet makes it easier than ever, is to publish it anonymously. I think you should have a daily blog, but don’t put your name on it. And after you’ve written 30 or 40 entries of your daily blog, or you’ve done five or six episodes of your podcast, you’re going to want to put your name on it, and then you can. But start, and if your name isn’t on it, it’s so delightful because there’s no advantage or disadvantage, so you’re just doing it. And that’s all you’re going to get out of it, that you’ve done it.

Addressing the Money Topic and Success

I want to ask you about money for a second because I think it’s a topic many creatives avoid, and I think that could actually be one of the most powerful things people hear about money. You’ve had financial success, you launched a business 30 years ago that you sold and walked away from, you’ve had a lot of success with your books and businesses, you’ve made money as a creative, it’s fair to say. I think creatives should think in terms of if they want to create great work but also want to be rich, want to make millions, want to do it just for the sake of doing it to support their family, style.

Finding Balance Between Art and Money

If life wants to earn money in what they should think in terms of art and money and fit both without feeling bad or unpleasant. Or am I selling out in a bad way to make money? How can they approach it mentally so they don’t get paralyzed and get the results they want?

My answer may surprise some, but here we go. The odds of you making a lot of money doing exactly what you want are zero, rounded down, zero. It is possible to make a lot of money, it’s easier now for privileged people to do it than at any other time in history, because of the network effect by the power of software, by the tools that allow you to reach millions of people. The way to make a lot of money is to figure out what people with money want to spend that money on to solve their problem now, and you’re going to solve that problem and then over time you amplify their need and allow them to do it again. That’s how everyone, with few exceptions, who has made a lot of money has done it.

Aligning with Market Demand

Those people don’t get to say “Oh, but I also have this idea and need to express it because I think it’s generous,” they’re really different things, different things, and only in the last 100 years has it been conceivable that you can charge money for doing what you love, it’s a totally new idea. So I’m in favor of doing what you like and charging for it, and you can, but it makes you accountable, it puts you in the spotlight, creating tension, serving the people you want to serve, and maybe you charge a little, but if you want to make a lot of money, listen to the market and present yourself to the market with something the market wants to buy, because you can’t insist that the market is wrong.

Creating Desire in the Market

When you ask the market to pay you for something, well. You have to be so desirable in the thing you’re creating that it’s a limited amount or something so there’s tension around it and people want it. Like now Pokémon cards are going crazy for some reason and selling for hundreds of thousands of dollars because there’s a limited amount and people want them, but they’ve created that desire. Who would have thought that a couple of cardboard pieces would sell for so much money, and baseball cards are through the roof, I think one sold for four million dollars a couple of months ago for the record sale of a baseball card, but they’ve created the desire to do it.

Personal Money Management Practices

What are the personal practices regarding money management that you’ve learned as an artist or over the years, and as a

Creative Money Management Practices

What are the personal practices regarding money management that you’ve learned as an artist or over the years, and as a creative that you would prescribe to people, whether you’ve learned them the hard way, or you’ve received some good advice from people?

Something that is quite simple: money is a story, and anyone listening to this has more technology than the last king of France. We tell ourselves the story of sufficiency or insufficiency, which has been amplified by the marketing industrial complex to make us buy more things or work more hours. So by far the most important thing is to tell yourself your story. And I’ve worked with and known people, friends, who were addicted to debt. They needed the debt to go to work, they needed the debt to feel like there was a fire under them. And I met other people I worked with at Yahoo and other things, that no amount of money was going to be enough.

Avoiding Distractions and Dilution

They complain about the noise, but they are actually the noise. They are part of the noise because they’re doing a bunch of different things, and when you have a diluted focus, you get diluted results. All these things.

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Eric Collin

Eric Collin

Eric is a lifelong entrepreneur who has been his own boss for virtually his entire professional journey. He has built a successful career on his own drive and entrepreneurial determination. With experience across various industries, such as construction and internet marketing, Eric has thrived as a tech-savvy individual, designer, marketer, super affiliate, and product creator. Passionate about online marketing, he is dedicated to sharing his knowledge and helping others increase their income in the digital realm.

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