Blog + Diamonds
VIDEO SUMMARY
The Ultimate Sales Roadmap: Essential Steps to Elevate Your Game
Hey there, rockstar! Ever wondered how your life could go from “meh” to “BOOM!” in no time? 🚀 Picture this: YOU, the master of sales, closing deals like a pro, making those digits roll in like there’s no tomorrow! 💰
But hold on, we’ve got a little secret sauce for you – a secret recipe to 10X your business without breaking a sweat! 😎
Think about it: having the biggest names in the game spill their secrets, showing you the ropes, and making sales look like a breeze. 😱
Stay tuned, ’cause this is your golden ticket to sales domination! 🌟 Buckle up, buttercup, it’s about to get REAL. 💥
#SalesSuperstar #GameChanger #StayTuned
Step-by-Step Guide
Step 1: Understand the Importance of Mindset
Description:
Recognize the significance of having the right mindset in sales success.
Implementation:
- Understand that having excellent sales skills alone may not take you far without the right mindset.
- Realize that even highly driven individuals may face obstacles without the proper mindset.
Specific Details:
- Acknowledge that a strong mindset can help overcome challenges and maintain success in sales.
Step 2: Identify and Address Sabotage Patterns
Description:
Learn how to identify and address self-sabotaging patterns that can hinder your sales success.
Implementation:
- Pay attention to any self-sabotage patterns that may be affecting your sales performance.
- Seek help or support to address and eliminate these patterns.
Specific Details:
- Understand that even successful individuals can face setbacks if they don’t address their self-sabotage tendencies.
Step 3: Implement “Battlefield Surgery”
Description:
Utilize a proactive approach to deal with setbacks and challenges in sales, referred to as “battlefield surgery.”
Implementation:
- When facing setbacks or challenges, take immediate action to address and resolve them.
- Focus on quick solutions to get back on track.
Specific Details:
- Emphasize the importance of agility and problem-solving in the sales field.
Step 4: Combine Skills with Mindset
Description:
Recognize that combining excellent sales skills with the right mindset is crucial for success.
Implementation:
- Understand that skills alone are not enough to excel in sales.
- Realize that mindset, body set, and nervous system can enhance your sales skills.
Specific Details:
- Recognize that a strong mindset can amplify your sales capabilities.
Step 5: Identify Your Market
Description:
Identify your target market and understand your ideal clients.
Implementation:
- Define your target market, including the type of clients you want to work with.
- Understand the needs and preferences of your ideal clients.
Specific Details:
- Knowing your market is essential for effective sales strategies.
Step 6: Leverage Your Sales Skills
Description:
Leverage your sales skills and proprietary processes to help clients.
Implementation:
- Apply your proprietary sales process, “Guard Down Selling,” to assist clients.
- Offer training and guidance to help clients improve their sales skills.
Specific Details:
- Your unique sales approach can set you apart and provide value to your clients.
Step 7: Create Content and Build an Online Presence
Description:
Build an online presence through content creation.
Implementation:
- Use platforms like YouTube to share valuable content related to sales and business development.
- Engage with your audience through social media platforms like Instagram.
Specific Details:
- Consistently create and share content to grow your online presence and attract potential clients.
Step 8: Engage with Your Audience
Description:
Interact with your audience and potential clients.
Implementation:
- Engage in conversations with your audience through platforms like Discord.
- Be responsive and helpful to answer questions and provide guidance.
Specific Details:
- Building a strong online community can help establish trust and credibility.
Step 9: Expand Your Client Base
Description:
Focus on expanding your client base by targeting individuals or companies with large sales teams.
Implementation:
- Identify potential clients with significant sales teams.
- Reach out to these prospects and offer your services.
Specific Details:
- Targeting clients with sizable sales teams aligns with your expertise.
Step 10: Diversify Your Clientele
Description:
Consider working with both well-known individuals and companies as well as those less recognized.
Implementation:
- Start by collaborating with individuals like Ben Gay III, who have a substantial presence in the market.
- Be open to working with businesses and individuals, regardless of their level of fame, as long as they have potential for referrals.
Specific Details:
- Building relationships with influential figures can open doors for more opportunities.
Step 11: Offer Integrated Sales Training
Description:
Provide integrated sales training that combines skills development with addressing psychological blocks.
Implementation:
- Teach your proprietary sales process and skills to clients.
- Help clients overcome psychological obstacles that may be hindering their sales performance.
Specific Details:
- Your integrated approach addresses both skill development and mindset, offering a holistic solution to clients.
Step 12: Create and Maintain Online Communities
Description:
Establish and maintain online communities related to your niche.
Implementation:
- Create private groups and forums where you can engage with your audience.
- Use platforms like Facebook and Discord to host these communities.
Specific Details:
- Online communities can serve as a valuable resource for your clients and followers.
Step 13: Consistently Publish Content
Description:
Consistently publish content on platforms like YouTube to grow your online presence.
Implementation:
- Maintain a regular content schedule to keep your audience engaged.
- Focus on providing valuable insights and information related to sales and business development.
Specific Details:
- Consistency is key to building a following and establishing authority in your niche.
Step 14: Leverage Interviews and Conversations
Description:
Leverage interviews and conversations to build relationships and qualify prospects.
Implementation:
- Conduct interviews with potential clients, where you’re not just selling but also getting to know them.
- Build rapport and create relationships during these conversations.
Specific Details:
- Use your sales skills to qualify prospects during interviews and conversations.
- Make sure the conversation is a two-way interaction, where both parties benefit.
Step 15: Consistent Content Creation
Description:
Consistently create and share valuable content to attract and engage your target audience.
Implementation:
- Maintain a regular content schedule, such as posting on YouTube.
- Share insights, tips, and knowledge related to sales and business development.
Specific Details:
- Consistency in content creation is key to building trust and credibility with your audience.
Step 16: Capture Coaching Sessions
Description:
Capture coaching sessions to share valuable insights with your audience.
Implementation:
- Record coaching sessions with clients (with their consent) to document the coaching process.
- Use clips from coaching sessions to showcase breakthrough moments and aha moments.
Specific Details:
- Share snippets of coaching sessions on platforms like YouTube to demonstrate your expertise and the value you provide.
Step 17: Expand Coaching Services
Description:
Expand your coaching services to reach a wider audience.
Implementation:
- Consider coaching live inside your private members’ group or other platforms like Facebook.
- Organize coaching sessions and workshops to accommodate more clients.
Specific Details:
- Expanding your coaching services allows you to reach a larger audience and generate more income.
Step 18: Organize Your Coaching Business
Description:
Organize and systematize your coaching business for efficiency.
Implementation:
- Set up systems to manage coaching sessions, appointments, and client interactions.
- Create a clear structure for your coaching programs and pricing.
Specific Details:
- Efficient organization helps you streamline your coaching business and serve clients effectively.
Step 19: Promote Aha Moments
Description:
Promote and highlight the aha moments and breakthroughs your clients experience.
Implementation:
- Identify key moments in coaching sessions where clients have significant insights.
- Showcase these moments in your content, such as YouTube videos or social media posts.
Specific Details:
- Highlighting aha moments can attract more clients who want to experience similar breakthroughs.
Step 20: Monetize Your Coaching
Description:
Monetize your coaching services by offering structured programs and packages.
Implementation:
- Develop coaching packages with clear objectives and outcomes.
- Define pricing strategies for your coaching services.
Specific Details:
- Creating well-defined coaching packages helps potential clients understand the value they will receive.
Step 21: Collaborate with Other Experts
Description:
Consider collaborating with other experts and influencers in your niche.
Implementation:
- Identify potential collaborators who can complement your coaching services.
- Reach out and propose collaboration ideas, such as joint webinars or content creation.
Specific Details:
- Collaborating with experts can expand your reach and credibility in the field.
Step 22: Utilize Live Coaching Sessions for Content
Description:
Use live coaching sessions as a source of content for your online presence.
Implementation:
- When conducting live coaching sessions, record them to repurpose as content.
- Edit and extract valuable segments to share on various platforms.
Specific Details:
- Live coaching sessions can serve as a valuable source of authentic content that showcases your coaching skills.
Step 23: Leverage Full Coaching Sessions for Content
Description:
Utilize full coaching sessions as content material, providing insights into the entire coaching process.
Implementation:
- Record entire coaching sessions to capture the full coaching experience.
- Consider offering access to these sessions as an exclusive benefit for members.
Specific Details:
- Sharing complete coaching sessions can provide a deeper understanding of your coaching style and approach.
Step 24: Communicate the Value of Membership
Description:
Clearly communicate the value of being a member of your program.
Implementation:
- Highlight the benefits of membership, such as access to coaching sessions, exclusive content, and opportunities to interact with you.
- Emphasize that one-on-one time with you is typically costly but is included for members.
Specific Details:
- Ensure potential members understand the unique value proposition of joining your program.
Step 25: Engage and Showcase Members
Description:
Engage with and showcase program members to build credibility and attract new members.
Implementation:
- Encourage current members to share their positive experiences and testimonials.
- Showcase members during live sessions and let them share their thoughts on your program.
Specific Details:
- Hearing from satisfied members can be a powerful way to attract new participants.
Step 26: Create a Seamless Transition
Description:
Transition smoothly into discussing your program without it feeling like a sales pitch.
Implementation:
- Mention your program organically as part of the conversation.
- Highlight that access to your coaching sessions is a valuable benefit of the program.
Specific Details:
- Ensure that the transition feels natural and not forced.
Step 27: Utilize Social Proof
Description:
Leverage social proof by showcasing the positive feedback and experiences of your program members.
Implementation:
- Share testimonials and success stories from members.
- Highlight any notable achievements or transformations resulting from your coaching.
Specific Details:
- Social proof adds credibility and trustworthiness to your program.
Step 28: Encourage Participation
Description:
Encourage members to actively participate and express their interest in joining your program.
Implementation:
- Prompt members to show their interest by commenting or reacting positively during the conversation.
- Create a sense of exclusivity and urgency to join the program.
Specific Details:
- Actively engaging your audience can lead to more sign-ups.
Step 29: Highlight Program Benefits
Description:
Clearly outline the benefits of your program to entice potential members.
Implementation:
- List the specific benefits members will receive, including access to coaching, exclusive content, and community interaction.
- Explain how these benefits can help members achieve their sales goals.
Specific Details:
- Highlighting the tangible benefits of the program can persuade potential members to join.
Step 30: Emphasize the Limited Nature of the Offer
Description:
Create a sense of urgency and exclusivity around joining your program.
Implementation:
- Mention that access to your coaching sessions is a limited-time offer.
- Communicate that spots are limited and may fill up quickly.
Specific Details:
- Creating urgency can prompt potential members to take action sooner rather than later.
Step 31: Address Concerns About Depth of Coaching
Description:
Address concerns about the depth of your coaching approach when promoting your program.
Implementation:
- Acknowledge that your coaching goes deep into addressing hidden traumas and patterns.
- Emphasize that members are already part of your tribe and have a basic understanding of your coaching style.
- Highlight that this depth is a unique and valuable aspect of your program.
Specific Details:
- Make it clear that members can benefit from the deep coaching experience and inspire others with their stories.
Step 32: Set Expectations for Deep Coaching
Description:
Clearly set expectations for deep coaching during the promotion of your program.
Implementation:
- Communicate to potential members that your coaching sessions will delve into underlying issues and patterns.
- Emphasize that this depth is intended to bring about lasting transformation.
Specific Details:
- Setting expectations helps potential members understand the nature of your coaching approach and encourages those who are ready for deep transformation to join.
Step 33: Highlight the Value of Deep Coaching
Description:
Highlight the value of deep coaching and how it can lead to significant breakthroughs.
Implementation:
- Share success stories and testimonials from individuals who have experienced profound transformations through your coaching.
- Emphasize that addressing hidden traumas and patterns can lead to long-term success in sales.
Specific Details:
- Showcase the positive outcomes and benefits of deep coaching to attract members who are seeking profound changes.
Step 34: Promote Vulnerability as a Strength
Description:
Promote vulnerability as a strength and a valuable aspect of your coaching process.
Implementation:
- Encourage potential members to embrace vulnerability as a path to growth.
- Explain that sharing vulnerabilities can lead to deeper personal insights and breakthroughs.
Specific Details:
- Framing vulnerability as a strength can attract individuals who are open to exploring their own limitations and seeking personal growth.
Step 35: Reiterate the Value of Your Program
Description:
Reiterate the unique value of your program, including deep coaching and transformational experiences.
Implementation:
- Summarize the key benefits, such as access to your coaching sessions and the opportunity for deep personal growth.
- Highlight that this level of coaching is typically expensive but is being offered for free as part of the program.
Specific Details:
- Reinforce the program’s value proposition to encourage potential members to take action.
Step 36: Share Inspiring Stories
Description:
Share inspiring stories of individuals who have benefited from deep coaching and experienced remarkable transformations.
Implementation:
- Feature success stories in your promotional content, such as videos or testimonials.
- Showcase how deep coaching has helped others overcome challenges and achieve extraordinary results.
Specific Details:
- Inspiring stories can motivate potential members to believe in the power of deep coaching and join your program.
Step 37: Maintain Secrecy Around Coaching Method
Description:
Emphasize the importance of keeping the coaching method confidential and not revealing it in public content.
Implementation:
- Stress that the coaching method is a proprietary and confidential process.
- Compare it to a magician not revealing their secrets.
Specific Details:
- Make it clear that the coaching method is only shared with program participants or those who hire you for specific training.
Step 38: Use Playlists to Organize Content
Description:
Consider using playlists to organize your YouTube content into categories or themes.
Implementation:
- Create separate playlists for different types of content, such as the BizDev Show, Coaching Show, and Thought Leadership.
- Use playlists to make it easier for viewers to find the specific content they are interested in.
Specific Details:
- Playlists help organize your content and make it more accessible to your audience, but they are not critical for success.
Step 39: Prioritize BizDev and Coaching Shows
Description:
Prioritize the BizDev Show and Coaching Show over Thought Leadership content.
Implementation:
- Recognize that the BizDev Show can help build relationships and attract clients, while the Coaching Show demonstrates your coaching process.
- Understand that Thought Leadership content may be less important at the start.
Specific Details:
- Focus on creating content that directly contributes to your business growth and client acquisition.
Step 40: Tailor Coaching Show to Coaching Skills
Description:
Ensure that the Coaching Show highlights your coaching skills and provides valuable insights into the coaching process.
Implementation:
- Make sure the Coaching Show effectively showcases your ability to help clients overcome challenges and achieve breakthroughs.
- Highlight the transformational aspects of your coaching sessions.
Specific Details:
- Use the Coaching Show to demonstrate your coaching expertise and its impact on clients.
Step 41: Identifying Potential Guests
Description:
This step involves identifying potential thought leadership show guests who can provide valuable insights and expertise in your field.
Implementation:
- Create a list of individuals or experts in your industry or niche.
- Consider factors like their reputation, influence, and relevance to your audience.
- Research their availability and willingness to participate in your show.
- Prioritize potential guests based on their potential impact and relevance.
Specific Details:
- Utilize social media, industry events, and online communities to find potential guests.
- Look for individuals who have a track record of sharing valuable insights or have a significant following in your industry.
Step 42: Outreach and Invitation
Description:
This step involves reaching out to potential guests and inviting them to participate in your thought leadership show.
Implementation:
- Craft a personalized and compelling email or message introducing yourself and your show.
- Explain the value and benefits of appearing on your show, highlighting how it can showcase their expertise.
- Offer multiple options for scheduling and recording the episode.
- Provide clear contact information for follow-up.
Specific Details:
- Tailor each outreach message to the specific guest, highlighting why they are an ideal fit for your show.
- Be concise and respectful of their time in your communication.
- Be flexible with scheduling to accommodate their availability.
Step 43: Preparation for Guest Appearance
Description:
This step involves preparing for the guest’s appearance on your thought leadership show.
Implementation:
- Once a guest agrees, schedule a date and time for the recording.
- Share any relevant show details, including format, duration, and technical requirements.
- Prepare a list of questions or discussion topics to guide the conversation.
- Ensure all necessary equipment and software for recording are set up and tested.
Specific Details:
- Provide the guest with clear instructions on how to join the recording session, whether it’s through video conferencing or in-person.
- Communicate any branding or promotional materials they should prepare in advance.
- Reiterate the value of their participation and express your enthusiasm for the upcoming episode.
Step 44: Recording the Thought Leadership Show
Description:
This step involves recording the thought leadership show episode with the guest.
Implementation:
- Start the recording at the agreed-upon time.
- Welcome the guest, introduce the show, and briefly outline the agenda.
- Follow the prepared questions or discussion topics while allowing for spontaneous insights.
- Encourage the guest to share their expertise and unique perspectives.
Specific Details:
- Maintain a conversational and engaging tone throughout the recording.
- Be an active listener and ask follow-up questions to dive deeper into interesting points.
- Keep track of time to ensure the episode stays within the desired duration.
Step 45: Post-Recording Follow-Up
Description:
This step involves post-recording activities, including editing, promotion, and scheduling the release of the thought leadership show episode.
Implementation:
- Edit the recording to enhance audio quality, remove any irrelevant segments, and add intros/outros.
- Create visually appealing graphics or thumbnails for the episode.
- Write a compelling episode description and title.
- Schedule the episode for release on your chosen platform(s).
Specific Details:
- Ensure that the edited episode aligns with your brand’s quality standards.
- Promote the upcoming episode on your social media channels and email newsletter to generate anticipation.
- Coordinate with the guest to inform them of the episode release date and provide promotional materials they can share.
Step 46: Identifying Potential Guests
Description:
This step involves identifying potential guests for your thought leadership show, considering their relevance and willingness to participate.
Implementation:
- Create a list of individuals or experts in your industry or niche.
- Consider factors like their reputation, influence, and relevance to your audience.
- Prioritize potential guests based on their potential impact and relevance.
Specific Details:
- Utilize social media, industry events, and online communities to find potential guests.
- Look for individuals who have a track record of sharing valuable insights or have a significant following in your industry.
Step 47: Outreach and Invitation to CEO
Description:
This step involves reaching out to the CEO of the largest solar company in the country to invite them to participate in your thought leadership show.
Implementation:
- Craft a personalized and compelling email or message introducing yourself and your show.
- Explain the value and benefits of appearing on your show, highlighting how it can showcase their expertise.
- Offer multiple options for scheduling and recording the episode.
- Provide clear contact information for follow-up.
Specific Details:
- Tailor the outreach message to the CEO, emphasizing the opportunity to build a relationship and create valuable content together.
- Be concise and respectful of their time in your communication.
- Be flexible with scheduling to accommodate their availability.
Step 48: Outreach and Invitation to VP of Sales
Description:
This step involves reaching out to the Vice President of Sales within the same company as an alternative guest if the CEO is unavailable or unresponsive.
Implementation:
- Craft a personalized and compelling email or message introducing yourself and your show.
- Explain the value and benefits of appearing on your show, highlighting how it can showcase their expertise and the company’s offerings.
- Offer multiple options for scheduling and recording the episode.
- Provide clear contact information for follow-up.
Specific Details:
- Tailor the outreach message to the VP of Sales, emphasizing the opportunity to share their insights and promote the company.
- Mention your existing relationship with the company to establish credibility.
- Be concise and respectful of their time in your communication.
Step 49: Follow-Up and Relationship Building
Description:
This step involves following up with the CEO or VP of Sales to build a relationship, even if they initially decline the invitation.
Implementation:
- Send a polite follow-up message expressing your continued interest in collaborating.
- Offer to provide additional information or answer any questions they may have.
- Stay connected on social media and engage with their content to build rapport.
Specific Details:
- Maintain a professional and friendly tone in your follow-up messages.
- Demonstrate your genuine interest in their expertise and insights.
- Be patient and persistent without becoming pushy.
Step 50: Identifying Your Niche
Description:
This step involves narrowing down your target audience and niche to focus your efforts effectively.
Implementation:
- Research different niches and industries to identify where your expertise and services can provide the most value.
- Consider factors like market demand, competition, and your passion for the niche.
- Choose a niche that aligns with your strengths and interests.
Specific Details:
- Use online tools and platforms to research potential niches and their profitability.
- Conduct surveys or interviews to understand the pain points and needs of your target audience.
Step 51: Creating Valuable Services
Description:
This step involves designing and developing services that provide clear value to your clients.
Implementation:
- Define the specific services or solutions you will offer within your chosen niche.
- Ensure that your services address common pain points or challenges faced by your target audience.
- Develop a pricing strategy that allows you to generate $2,000 per client per month.
Specific Details:
- Consider offering a tiered pricing structure with different service packages to cater to varying client needs.
- Highlight the unique benefits and outcomes clients can expect from your services in your offerings.
Step 52: Building an Online Presence
Description:
This step involves establishing a strong online presence to attract potential clients.
Implementation:
- Create a professional website that showcases your services, expertise, and client success stories.
- Develop a content marketing strategy to regularly publish valuable content related to your niche.
- Utilize social media platforms to engage with your target audience and share your expertise.
Specific Details:
- Optimize your website for search engines (SEO) to improve its visibility in search results.
- Consistently publish blog posts, videos, or podcasts that address common industry challenges and provide solutions.
Step 53: Lead Generation and Client Acquisition
Description:
This step focuses on generating leads and acquiring clients for your business.
Implementation:
- Use lead generation tactics such as content marketing, social media advertising, and email marketing to attract potential clients.
- Offer free webinars, workshops, or consultations to demonstrate your expertise and attract leads.
- Develop a sales process to convert leads into paying clients, ensuring it aligns with your pricing strategy.
Specific Details:
- Segment your email list to deliver targeted content and offers to different groups of leads.
- Implement a follow-up system to nurture leads and build trust before pitching your services.
Step 54: Providing Exceptional Client Service
Description:
This step involves delivering outstanding service to retain clients and encourage referrals.
Implementation:
- Establish clear communication channels with your clients to address their needs and concerns.
- Regularly check in with clients to assess their satisfaction and gather feedback.
- Overdeliver on your promises by providing value beyond what clients expect.
Specific Details:
- Consider offering bonuses or additional services to clients who refer new business to you.
- Maintain open and transparent communication to build trust and long-term relationships.
COMPREHENSIVE CONTENT
Sales Techniques and Mindset
If you’re G to work on sales techniques alone, you’re only going so far, unless you are just a complete Beast that is so highly driven that you can push through your own programs. But even people who do that, I’ve noticed coming up, they many of them became multi-millionaires and then they end up losing it. So what I find myself doing a lot today is helping people to remove that sort of sabotage pattern, and I call it battlefield surgery. A lot of times, they get hurt on the field, I got to put them back in, and boom, get them back out as quick as I can.
Skills are great, and they will get you to a certain point. But your mindset or maybe your body set, your nervous system will put your skill set on steroids. Mark is here, he’s a new member of Movie Makers, and part of that, we’re doing an Instagram live together. What’s on your mind, man? How can I help?
I joined this program, I really like the BizDev show, in order to grow the business. Already got my first show booked with Ben Gay III. He’s the author of The Closers series of books, which sold 10 million copies. I’m actually one of his co-authors. I did book five with him, Master the Encloser Mindset. So for sales-driven entrepreneurs, six-figure salespeople.
So essentially, I’m going down the road, and I’m doing this program. I would say the big problem I have in the program is just understanding Discord. Okay, but it’s all good. I’m in progress, and I’m just taking the action steps along the way. So everything’s actually on track. I’m gonna book a call every single week with somebody else. I know who my market is. I’m working on getting to six-figure commission salespeople. I’ve got some great names on my list that we’re pursuing, and we’ll be doing a call a week in 2024. So I love it.
And are you doing big-name only, or are you also doing people that you’re going to be coaching?
Oh no, it’ll be, well, it’s my understanding is, and maybe this is a good time for the question. I’m starting with Ben only because he’s the oldest living sales legend, and I co-authored a book with him as well. He’s big in front of the market. But no, I’ll be dealing with all sorts of people. I’ve identified who have large sales teams. So essentially, whether they’re well-known or not, as long as they have a sales team that essentially could be referred, that’s kind of the idea.
Yeah, I mean, and that’s the main thing that you’re upleveling people with their sales skills.
Well, I’m kind of an integrated sales trainer. So when sales skills no longer work for people, they got all the skills, and they can’t figure out why they’re contracting, that’s where I come in. But I do teach sales skills. I have a process, proprietary process I created called Guard Down Selling. And so there are certain processes I teach. This was born out of necessity running my own companies. But then what I noticed through the years is that people would continue to contract or they would have sales slumps. And so that’s where the sort of integrated approach came in and where I address the past and what those blocks might be and their nervous system and how it’s shutting them down. Skills are great, and they will get you to a certain point. But your mindset or maybe your body set, your nervous system will put your skill set on steroids.
Got it. And this content is going to live on your YouTube channel?
Yeah, well, the content I’m doing with what we’re doing here, Movement Makers, yes, that’ll live on YouTube. I also have a private group called The Million Dollar Sales Pro. I’ve got a free Facebook group. And so there’s content on there. There’ll be content as YouTube. I’ve just reestablished my YouTube. I’ve currently got 616 followers coming into this, so that’s pretty cool.
And that’s before I ever did anything. I’m excited. The first 616 is the hardest 616, so it’s only up from here. The BizDev show is amazing. And imagine if you’re talking to one ideal client or referral partner every week, and they’re getting to know you.
I mean, that could 10x your business in the next year. I mean, and it’s so much easier to get them to talk to you now. You’re a great salesman, so you know how to close and convert, which is great because a lot of people struggle with that when they’re on their path. And the challenge is just getting in front of qualified prospects and having a conversation where it’s not just a “Hey, do you want to go out for coffee?” but you’re interviewing them, you’re having a conversation, you’re building rapport, creating a relationship. And then it’s easy to do the next follow-up step. And if you’re talking to sales departments, again, this is probably the only time they’ve ever been interviewed for anything. So it’s pretty easy to find out who they are and to get them to say yes because you’re flattering them and you’re giving them a piece of content for themselves, right?
And if you were trying to get to the CEO of Coca-Cola or something, it might be a lot more challenging, but for the people…
Sales Techniques and Mindset (Continued)
are you comfortable sharing some deep emotional work in a public setting, or two, if they are comfortable, they may be concerned about privacy. So, you have to address those concerns. I do that kind of work with people, but not everybody wants it publicly, and not everybody is ready to go that deep. So you can offer it as an option, and if someone is willing to go there with you, that’s great.
But also, remember, a lot of times, you can share the concept and the idea without necessarily going through the whole process. You can talk about the importance of mindset and how it can affect sales without revealing all the details of the deep emotional work.
Is that something you’d be comfortable with?
Oh, absolutely. I mean, you could show people, “Here’s a process I use,” without getting into all the personal details. You can keep it more general and still demonstrate the concept and its effectiveness.
Exactly. So you can have those discussions openly, and then if someone is interested in going deeper, you can offer them a private session or a more in-depth conversation.
Yeah, that’s great. And I’m not sure, have you ever heard of a technique called energy psychology?
I have heard of it, yes.
Okay, so that’s a big part of it. It’s about shifting the energy around certain beliefs and patterns, and it can be done fairly quickly. So it’s not always a deep, emotional, long process. Sometimes it can be quite rapid in terms of transformation.
That’s great. I think it’s valuable to have those tools in your toolbox and offer them to people who are open to it. It adds another dimension to your coaching and can really make a difference in their results.
Absolutely. It’s all about getting people to that next level of success. And sometimes, it’s not just about the sales techniques; it’s about what’s going on internally that’s holding them back.
Exactly. And it sounds like you have a unique and powerful approach to helping people with that internal work, which can be a game-changer for them.
Thank you. I appreciate that. And I’m excited about integrating all of this into the content I’m creating. It’s going to be a fantastic year.
It definitely sounds like it. And with the cadence you mentioned, one ideal client or referral partner a week, plus this integrated approach, it’s going to be a great journey.
Absolutely. I’m looking forward to it. Thanks for your insights and suggestions.
You’re welcome. It’s been a pleasure talking with you. Good luck with your coaching and content creation journey.
Thank you. Have a great day!
Sales Techniques and Mindset (Continued)
here, then you’ve got a problem. But if you’re confident in your coaching abilities, that’s the show where you can really shine because you’re demonstrating your expertise and helping people with real issues.
The thought leadership content can be valuable too, but it tends to be more long-term. It’s about building your brand and authority over time. It might not get immediate results, but it’s essential for establishing yourself as a trusted expert in your field.
So, having three playlists is a good way to categorize your content and make it easier for viewers to find what they’re interested in. But remember, the coaching show is likely to be your most impactful content in terms of generating leads and building relationships.
Got it, that makes sense. So, having those three playlists will help organize the content for viewers, and the coaching show is where I can really showcase my skills and help people with their challenges.
Exactly. It’s all about creating value for your audience and building those relationships that can lead to business opportunities. So, go ahead and create those playlists, and keep delivering valuable content to your viewers.
Thank you for your advice and insights. I appreciate it.
You’re welcome. Best of luck with your content creation and coaching journey. Have a great day!
You too. Thanks again!
Sales Techniques and Mindset (Continued)
That sounds like a great plan, Mark. You’re on the right track, and it’s clear that you have a solid strategy for your coaching business. Keep taking those actions, building those relationships, and creating valuable content. If you ever have more questions or need further guidance in the future, feel free to reach out. Best of luck with your coaching journey, and continue to believe in your ability to make a significant impact in the sales world. Cheers!
