Million Dollar Answers For Hard Business Questions

👣 38 Innovative Steps: From Content to Conversion!

VIDEO SUMMARY

Master the Art of Transformation: Essential Steps

🚀 Ready to turn life’s challenges into opportunities? 🌟 Want to uncover the secrets to selling like a pro, mastering your craft, and living life on your terms? 🤩

Imagine this: No more hassle, just pure results! 🌈 Say goodbye to time-wasting and hello to a life-changing transformation! 💪

Learn how to prioritize transformation over price, eliminate those pesky hassles, and embrace unbeatable quality service. 🤓💼

You deserve the best, and it’s time to define your standards! 🏆 Your journey to success starts now. 🔥

Tap into the power of transformation with our proven steps. Click the link to find out more. 👇✨ #TransformationUnleashed #SuccessJourney

THE STEP-BY-STEP FORMULA

Step 1: Overcoming Fear of Flying

Description:

This step involves addressing any fear or apprehension towards flying, which is a crucial starting point for understanding the principles of flight.

Implementation:

  1. Acknowledge any fear or discomfort associated with flying.
  2. Understand that fear often arises from a lack of understanding.
  3. Be open to learning about the principles of flight to alleviate fear.

Specific Details:

  • Personal discomfort or fear can be a barrier to learning, so addressing it is essential.
  • Recognize that gaining knowledge about flying can help reduce fear.

Step 2: Learning the Basics of Flight

Description:

This step focuses on gaining a fundamental understanding of how flight works, starting with basic concepts.

Implementation:

  1. Start by learning about key components of an airplane, such as wings and elevators.
  2. Understand the concept of air molecules splitting and rejoining at the back of a wing.
  3. Learn about the curved shape of the airplane wing and its role in creating pressure differences.
  4. Grasp the idea that the top of the wing has lower pressure, and the bottom has higher pressure, leading to the need for air to flow from high to low pressure areas.

Specific Details:

  • This step introduces the basic aerodynamic principles that underlie flight.
  • Understanding the concepts of pressure differences and airflow is crucial to comprehending flight.

Step 3: Applying Flight Principles to Business

Description:

This step connects the principles of flight to business and income generation, highlighting the analogy between high and low pressure in flight and financial pressure in business.

Implementation:

  1. Relate the concept of high and low pressure in flight to financial pressure in business.
  2. Recognize that bills or financial obligations create high pressure, while income represents low pressure.
  3. Understand that to relieve financial pressure, income must come in faster than bills.

Specific Details:

  • The analogy between flight principles and financial pressure can help individuals grasp the importance of managing income and expenses in business.
  • Realize that timely income generation is essential for financial stability.

Step 4: The Importance of Income Speed

Description:

This step emphasizes the significance of receiving income quickly to overcome financial pressure and achieve financial success.

Implementation:

  1. Understand that many people already make enough money but struggle due to the slow arrival of income.
  2. Recognize the need to get paid continuously throughout the day and night.
  3. Identify the importance of aligning your income inflow with your daily expenses.

Specific Details:

  • Financial stability is often about managing the timing of income and expenses effectively.
  • Aim to create income streams that provide consistent and timely payments.

Step 5: Understanding the Importance of Instruments

Description:

This step draws parallels between the instruments used in airplanes and essential tools for managing business and life.

Implementation:

  1. Learn from the various instruments in an airplane’s cockpit, such as the altimeter, airspeed indicator, attitude directional indicator, and compass.
  2. Apply these concepts metaphorically to life and business.
  3. Understand how these instruments can help you navigate and measure your progress.

Specific Details:

  • Instruments in an airplane serve as vital indicators and guides, much like tools and resources in life and business.
  • The altimeter relates to tracking progress, the airspeed indicator to managing speed, and the attitude directional indicator to maintaining a positive mindset.

Step 6: The Significance of Attitude

Description:

This step discusses the importance of maintaining a positive attitude and avoiding excessive optimism, drawing parallels with the attitude of an airplane.

Implementation:

  1. Recognize that a positive attitude is essential but must be balanced.
  2. Avoid becoming overly optimistic to the point of taking unnecessary risks.
  3. Understand that maintaining the right attitude is crucial to avoid “stalling out” in business.

Specific Details:

  • Just as an airplane’s attitude must be balanced to stay airborne, a balanced attitude in business is essential for long-term success.
  • Being excessively optimistic can lead to reckless decision-making, which can harm your business.

Step 7: Applying Principles to Business and Life

Description:

This step emphasizes that principles are consistent across different areas of life, including aviation and business.

Implementation:

  1. Apply the knowledge gained from aviation principles to your business and personal life.
  2. Understand that principles are universal and can help you navigate various challenges.
  3. Recognize that powerful principles can supersede less powerful ones.

Specific Details:

  • Principles are foundational and can guide your decision-making in both personal and professional spheres.
  • Learn to leverage principles to overcome challenges and make informed choices.

Step 8: Connecting with the Inner Child

Description:

This step discusses the idea of connecting with the inner child and highlights its importance.

Implementation:

  1. Become aware of the presence of your inner child.
  2. Recognize that the inner child represents the playful, joyful part of your personality.
  3. Trust and embrace the inner child as a source of happiness and enjoyment.

Specific Details:

  • Acknowledging and connecting with your inner child can enhance your overall well-being and bring more joy into your life.
  • Cultivating trust and acceptance of your inner child can help you lead a more balanced and fulfilled life.

Step 9: Embracing Your Authentic Identity

Description:

This step focuses on embracing your authentic identity and not trying to fake or pretend to be someone you’re not.

Implementation:

  1. Acknowledge your present self and its inherent value.
  2. Understand that seeking validation from others can be detrimental to your self-esteem.
  3. Trust your true identity, which is rooted in your uniqueness as a creation of a higher power.

Specific Details:

  • Your identity should not depend on external validation or perceptions from others.
  • Recognize that your true identity is derived from your individuality and the gifts and talents you possess.

Step 10: Recognizing the Value of Your Uniqueness

Description:

This step encourages recognizing the value of your unique abilities and talents.

Implementation:

  1. Take inventory of your gifts and talents.
  2. Understand that you have skills and abilities that are distinct to you.
  3. Embrace the fact that you possess a unique combination of qualities that no one else has.

Specific Details:

  • Your unique gifts and talents are assets that can contribute positively to your life and the lives of others.
  • Recognize that your distinctiveness is a source of strength and potential success.

Step 11: Avoiding the “Fake It Till You Make It” Mentality

Description:

This step discourages the “fake it till you make it” mentality and instead promotes authenticity.

Implementation:

  1. Reject the notion of pretending to be someone you’re not.
  2. Understand that authenticity and genuine self-expression are more valuable than trying to impress others.
  3. Focus on self-improvement and personal growth without the need for pretense.

Specific Details:

  • Pretending to be something you’re not can lead to a lack of fulfillment and authenticity.
  • Embrace the journey of self-discovery and growth, free from the pressure of trying to fit into someone else’s expectations.

Step 12: Trusting Your Unique Calling

Description:

This step emphasizes the importance of trusting your unique calling and purpose.

Implementation:

  1. Reflect on the creative aspect of your identity that sets you apart from others.
  2. Trust that you have a specific purpose and contribution to make in the world.
  3. Align your actions with your calling and pursue it with passion.

Specific Details:

  • Your unique calling is the intersection of your talents, passions, and purpose.
  • Trusting in your calling allows you to live a fulfilling and purpose-driven life.

Step 13: Recognizing the Value of Your Gifts and Talents

Description:

This step highlights the importance of recognizing and appreciating your gifts and talents.

Implementation:

  1. Acknowledge and take inventory of your unique gifts and talents.
  2. Understand that everyone possesses valuable skills and abilities.
  3. Embrace the fact that your gifts are assets that can serve both you and others.

Specific Details:

  • Your gifts and talents are inherent qualities that can lead to personal and professional success.
  • Recognize the significance of what you bring to the table and leverage it for your benefit.

Step 14: Utilizing Your Gifts to Serve Others

Description:

This step emphasizes the value of using your gifts to serve others.

Implementation:

  1. Identify how your gifts can be applied to serve and benefit others.
  2. Consider sharing your talents with a broader audience.
  3. Utilize your gifts as a means to connect with people and build an audience.

Specific Details:

  • Serving others with your gifts can create a strong and loyal following.
  • Building connections through service can lead to opportunities for growth and impact.

Step 15: Building an Audience Through Authentic Expression

Description:

This step suggests building an audience through authentic expression of your talents and skills.

Implementation:

  1. Share your unique talents and skills openly and authentically.
  2. Create content that resonates with your audience, such as covers of popular songs or instructional videos.
  3. Consistently engage with your audience and respond to feedback.

Specific Details:

  • Authenticity in your expression helps build trust and connection with your audience.
  • Building an audience requires consistent effort and engagement with your community.

Step 16: Leveraging Your Audience for Business

Description:

This step highlights the potential of leveraging your audience for business opportunities.

Implementation:

  1. When you have a substantial audience, consider releasing products or services related to your niche or talent.
  2. Offer valuable content or lessons that align with your expertise.
  3. Use opt-in funnels to collect contact information for potential customers.

Specific Details:

  • A significant audience can be monetized by offering products, services, or additional content.
  • Building an email list allows for direct communication and marketing opportunities.

Step 17: Continuously Develop and Project Your Gift

Description:

This step encourages continuous development and projection of your unique gift.

Implementation:

  1. Keep refining and improving your talents and skills.
  2. Continuously share your gift with the world, projecting it to reach a broader audience.
  3. Project your unique gift until you have perfected it.

Specific Details:

  • Consistent practice and improvement are essential for growth and success.
  • Your gift will evolve as you continue to develop and project it authentically.

Step 18: Balancing Content with Value and Offers

Description:

This step emphasizes the importance of balancing content that provides value with occasional offers to your audience.

Implementation:

  1. Focus on creating content that genuinely serves and educates your audience.
  2. Avoid overwhelming your audience with continuous offers.
  3. Strike a balance between providing valuable content and presenting offers that align with your audience’s needs.

Specific Details:

  • Consistently offering value builds trust and a loyal following.
  • Too many offers without providing value can turn your audience away.

Step 19: Creating Live Content for Special Promotions

Description:

This step suggests creating live content, such as Instagram Lives or YouTube Lives, to promote special offers or events.

Implementation:

  1. Use live sessions on platforms like Instagram and YouTube to engage with your audience in real time.
  2. Promote special events, challenges, or offers during these live sessions.
  3. Encourage interaction and questions from your audience during live sessions.

Specific Details:

  • Live content allows for real-time engagement and connection with your audience.
  • Use live sessions strategically to promote specific products or events.

Step 20: Providing Valuable Content Based on Audience Preferences

Description:

This step highlights the importance of creating content that aligns with your audience’s preferences and needs.

Implementation:

  1. Focus on understanding your audience’s interests and pain points.
  2. Tailor your content to address these interests and provide solutions to their problems.
  3. Continuously gather feedback from your audience to refine your content strategy.

Specific Details:

  • Creating content that resonates with your audience will result in higher engagement and more significant impact.
  • Pay attention to audience feedback and adjust your content accordingly.

Step 21: Valuing Your Products

Description:

Highlight the value of your products or services over their price.

Implementation:

  1. Emphasize the unique benefits and advantages your offerings provide.
  2. Explain how your products or services can solve specific problems or improve your audience’s lives.
  3. Showcase testimonials and success stories from satisfied customers who have benefited from your offerings.

Specific Details:

  • The perceived value of your products or services should outweigh their price.
  • Share real-life examples of how your offerings have positively impacted your customers.

Step 22: Cultivating a Mindset of Abundance

Description:

Adopt a mindset of abundance rather than scarcity in your approach to business.

Implementation:

  1. Believe that there are enough opportunities for everyone in the market.
  2. Focus on creating value for your audience rather than competing with others.
  3. Collaborate with like-minded individuals and businesses for mutual growth.

Specific Details:

  • An abundance mindset helps you attract opportunities and build positive relationships in your industry.
  • Avoid the scarcity mindset that leads to unhealthy competition and anxiety.

Step 23: Providing Quality Content

Description:

Consistently deliver high-quality content to your audience.

Implementation:

  1. Create content that educates, entertains, or inspires your audience.
  2. Maintain a regular posting schedule to keep your audience engaged.
  3. Address your audience’s questions and feedback in a timely manner.

Specific Details:

  • Quality content strengthens your brand reputation and keeps your audience coming back for more.
  • Interact with your audience through comments, messages, and social media to build a sense of community.

Step 24: Educate Your Audience

Description:

Educate your audience about your products, services, and their benefits.

Implementation:

  1. Use your content to provide in-depth information about your offerings.
  2. Explain how your products or services can solve specific problems or meet needs.
  3. Offer tutorials, demonstrations, or case studies to showcase the value of your offerings.

Specific Details:

  • Educate your audience on the unique features and advantages of your products or services.
  • Make it clear how your offerings can make their lives easier, better, or more enjoyable.

Step 25: Building an Online Presence

Description:

Establish a strong online presence to reach and engage your target audience.

Implementation:

  1. Utilize various online platforms, including social media, YouTube, and your website.
  2. Consistently share content and interact with your audience on these platforms.
  3. Optimize your online profiles and content for search engines to increase visibility.

Specific Details:

  • Choose the online platforms that align with your target audience’s preferences.
  • Use keywords, tags, and descriptions to enhance discoverability.

Step 26: Building Trust Through Authenticity

Description:

Foster trust with your audience by being authentic and transparent.

Implementation:

  1. Share your genuine thoughts, experiences, and challenges.
  2. Be open about your values, beliefs, and mission as a business owner.
  3. Avoid overhyping or exaggerating claims about your products or services.

Specific Details:

  • Authenticity builds a deeper connection with your audience, leading to long-term loyalty.
  • Show vulnerability when appropriate, as it can make you more relatable and trustworthy.

Step 27: Effective Storytelling

Description:

Incorporate storytelling into your content to captivate your audience and convey your message effectively.

Implementation:

  1. Craft compelling narratives that resonate with your audience’s emotions.
  2. Use storytelling techniques to illustrate the benefits and impact of your offerings.
  3. Share personal anecdotes and customer success stories.

Specific Details:

  • Storytelling creates a memorable and engaging experience for your audience.
  • Make your stories relatable and relatable, so your audience can connect with them on a personal level.

Step 28: Selling Transformation

Description:

Shift your focus from selling a product or service to selling the transformation it provides.

Implementation:

  1. Clearly conceive the specific transformation your product or service offers.
  2. Convey the value of this transformation through persuasive and relatable language.
  3. Highlight how your offering bridges the gap between the customer’s current state and their desired outcome.

Specific Details:

  • Customers are more inclined to pay for a product or service when they can see a clear and desirable transformation.
  • Emphasize the benefits and outcomes rather than just listing features.

Step 29: Understanding Customer Payoff

Description:

Understand what the customer truly wants to achieve and ensure your offering aligns with their desired outcome.

Implementation:

  1. Engage with potential customers to uncover their specific goals, needs, and desires.
  2. Tailor your messaging and offering to address their unique aspirations.
  3. Highlight how your product or service directly contributes to their desired results.

Specific Details:

  • Personalize your approach by acknowledging the customer’s individual journey.
  • Connect the dots between your offering and the customer’s ultimate payoff.

Step 30: Effective Communication

Description:

Master the art of effective communication to convey the value of your offerings persuasively.

Implementation:

  1. Use persuasive language that resonates with your target audience’s emotions and aspirations.
  2. Paint a vivid picture of the transformation your customers can expect.
  3. Address any objections or doubts your audience may have and provide reassurance.

Specific Details:

  • Effective communication involves storytelling, relatability, and understanding your audience’s pain points.
  • Anticipate and overcome objections proactively in your messaging.

Step 31: Aligning Price and Transformation

Description:

Ensure the price of your offering aligns with the perceived transformation it provides.

Implementation:

  1. Match the price of your product or service with the value of the transformation it offers.
  2. Avoid underpricing your offerings, as it may signal lower quality or value.
  3. Be transparent about pricing and any additional costs, promoting trust.

Specific Details:

  • Customers are willing to pay more for a product or service when they see the potential for a significant transformation.
  • Pricing should reflect the perceived impact on the customer’s life or business.

Step 32: Handling Objections

Description:

Effectively address and overcome objections that potential customers may have.

Implementation:

  1. Identify common objections through customer feedback and research.
  2. Develop responses and solutions to counter objections with confidence.
  3. Use objection-handling techniques to guide customers toward making a purchase.

Specific Details:

  • Objection handling builds trust and showcases your commitment to customer satisfaction.
  • Anticipate objections related to price, value, and trust in your sales process.

Step 33: Personalized Approach

Description:

Personalize your sales approach by understanding each customer’s unique journey and goals.

Implementation:

  1. Engage with customers to learn about their specific needs and challenges.
  2. Tailor your product or service recommendations to align with individual aspirations.
  3. Build rapport by acknowledging and empathizing with their circumstances.

Specific Details:

  • Personalization enhances the customer experience and increases the likelihood of conversion.
  • Show genuine interest in each customer’s success and well-being.

Step 34: Focus on Transformation Over Price

Description:

Prioritize the transformation your product or service offers over its price tag.

Implementation:

  1. Emphasize the value and benefits of the transformation throughout your marketing.
  2. Highlight how your offering uniquely delivers the desired results.
  3. Create a sense of urgency or desire for the transformation to outweigh price concerns.

Specific Details:

  • Shift the customer’s focus away from price and towards the significant impact your offering provides.
  • Use testimonials and success stories to reinforce the value of the transformation.

Step 35: Solving Hassles and Wasting Time

Description:

Identify and eliminate hassle and time-wasting elements in your customer’s journey.

Implementation:

  1. Analyze the customer’s experience and identify pain points, delays, or inefficiencies.
  2. Streamline processes, improve customer service, and remove unnecessary obstacles.
  3. Communicate the convenience and efficiency your offering provides.

Specific Details:

  • Hassle-free experiences increase customer satisfaction and reduce resistance to purchasing.
  • Highlighting the ease of doing business with you can be a strong selling point.

Step 36: Paying for Quality Service

Description:

Recognize the value of quality service and be willing to invest in it.

Implementation:

  1. Prioritize excellent customer service and support as a key component of your offering.
  2. Train your team to provide exceptional service that exceeds customer expectations.
  3. Communicate the high level of service customers can expect when they choose your product or service.

Specific Details:

  • High-quality service can be a significant selling point, especially for discerning customers.
  • Investing in customer satisfaction often leads to loyal, repeat customers.

Step 37: Defining Acceptable Standards

Description:

Set clear standards for what is acceptable to you, both in business and life.

Implementation:

  1. Reflect on your values and priorities to determine your non-negotiable standards.
  2. Communicate your standards to your team, partners, and customers.
  3. Uphold your standards consistently and be willing to make decisions in alignment with them.

Specific Details:

  • Having defined standards helps guide decision-making and maintain clarity in business and personal life.
  • Customers often appreciate businesses with strong ethical standards and values.

Step 38: Prioritizing Transformation

Description:

Place the transformation your offering provides at the forefront of your sales strategy.

Implementation:

  1. Ensure that your messaging and marketing materials highlight the transformation as the primary focus.
  2. Create a compelling narrative around how your product or service empowers customers to achieve their goals.
  3. Use storytelling and relatable examples to make the transformation relatable and desirable.

Specific Details:

  • Centering your sales approach on transformation increases the perceived value of your offering.
  • Craft stories that resonate with customers and show the journey from the current state to the desired transformation.

COMPREHENSIVE CONTENT

Introduction

Here we are again today in the studio with more million-dollar business answers for very tough business questions, and we are going to start out with my friend Tom Garrett. Talk to me, Tom. Thank you, Myan, for the Q&A. Couple of questions.

Principle of Microcosm

One, you’ve always said that everything is every principle of microcosm of another principle. Sure. Yesterday, I saw you about to take off in a Piper. I forgot the model. Oh yeah, it’s a, um, Navajo. Navajo.

Flight and Business

Right, Navajo. On down to, I don’t know, Sarasota or something like, wow, okay, good that worked then, good. Yeah. So, how has flying and what is it about flight and the principles related to that that connects with so many other things, especially as it relates to business and income generation? That’s such a great question. Now I get to geek out.

Fear of Flying

Okay. So first of all, um, I used to not like flying, right? Which means I was scared because it didn’t make any sense. It didn’t make sense to me. So, I’m one of those people, I want to know all the details. And so like a dummy, I looked up how much does a 757 weigh fully loaded? A quarter of a million pounds.

Weight of Airplanes

250,000 pounds, that’s crazy. How much does a 747 weigh fully loaded? 987,000, almost a million pounds fully loaded, fuel, passengers, all that. They had to figure out how to keep the tires from blowing out on a 747 when it lands, and they figured out if they fill the tires with nitrogen because nitrogen gets cold under pressure, when they land, the tires will get cold instead of getting hot. All of that did not help me want to fly anymore, right?

Learning to Fly

But, um, I decided the reason I was so unsettled when I got on an airplane was because it didn’t make sense to me, but clearly it makes sense to people who fly airplanes. So maybe I should just take flying lessons. So, I decided to take flying lessons to learn why it works, and there are so many principles.

Principles of Flying

So, I’m going to go to my digital Blackboard. There are so many principles about flying, and I’ve got my flight instructor here so he can tell me any place I’m off base because I’m sure I’ll be off base. Okay, my friend, who’s also my flight instructor. He’s not just my flight instructor, but he is my flight instructor; he teaches me. So, he’s teaching me stuff yesterday.

Components of an Airplane

Okay. So, a couple of things about an airplane. So like if you have a plane, if you have a plane, right, this is a very rudimentary airplane. You have a wing on this side, right? And then you have, you have the, is that elevators back there? Is that what that’s called? Elevators? Okay, that’s what I thought it was. So, so and then you got me up here doing Instagram, okay?

Curved Wing

Okay. So, the first thing I found out was the airplane wing is curved on the top. The reason it’s one of the reasons the plane will fly, which okay, what does that have to do with anything? I’m going to show you. So, so this, we’re going to call this an air molecule. When the air molecule hits the front of this wing, it splits; half of the molecule goes that way, half of it goes that way. The air molecule has to come back together at the exact same time at the back of the wing, okay?

Air Pressure and Flying

So, it splits, goes in half, but because the top of the wing is curved and the bottom is flat, it has a larger surface area on the top of the wing than on the bottom of the wing. And so, what you have to do is, in order for it to get here at the same time, the half of the molecule that goes across the top of the wing has to travel faster than the half of the molecule that goes under the wing.

Pressure Difference

Because it has to travel faster, it creates less pressure than the one under the bottom. So, above the wing is an area of low pressure, but below the wing is an area naturally of high pressure. Well, guess what? It’s a law of nature; high pressure has to flow to low pressure. Did y’all pick up what I just said? High pressure has to flow to low pressure.

Business Pressure

Now in your life and in your business, what causes high pressure? I think we call them bills. And for short, we call them bills. Right? Okay. What causes low pressure financially? Income, right? Or revenue, right? So, one of the principles that relates to flight is in order for you to relieve your financial pressure and your business pressure, your income has to come in faster than your bills come in. One of the reasons people feel financial pressure is not because they don’t make enough money, but simply because they…

Income and Bills

Don’t make it fast enough. Everybody already makes enough money to be rich; they just don’t make it fast enough. And because they don’t make it fast enough, what do I mean? You are spending money all day, every day, all day, every day, and you get paid once a week, and you’re wondering why you can’t get ahead. You’re on the wrong side of that equation. Here’s what you gotta figure out: how to get paid all day, every day, and all night, every night. If I can figure out how to get paid all day, every day, and get paid all night, every night, then all my financial pressure goes away, and then my finances can fly like an airplane. Okay, so you got the dashboard. So you got inside the plane, you have the dash, right?

Aircraft Instruments

And you have all kinds of instruments up here. You have your altimeter right that tells you how high you are, right? You have your ASI, your airspeed indicator, tells you how fast you’re going in the air. You have your attitude directional indicator, which is your ADI. You got your compass, which tells you what direction you’re going. There’s a whole bunch of stuff. There’s a whole bunch of stuff going on up there, okay? But these are some of the basic ones. And you have your, I don’t know what the pitch indicator is, but it tells you whether you’re leaning sideways or whatever.

Business Principles

So, think about it. How high you are in business, you have to know where you are relative to where you’ve been, just like in a plane. Your airspeed indicator, you have to know how fast you’re going because if you’re not going fast enough, you crash. If your income’s not coming in fast enough in your business, your business crashes. Your attitude directional indicator, that’s one of my favorites. The fact that they call it, so the attitude of the plane is whether or not it’s pointing upwards. The attitude is up. If the plane is pointing downward, let me do this a different way. If the nose is downward and the tail is up, the attitude of the plane is down. If the nose is up and the tail is down, the attitude of the plane is up.

Attitude in Business

Well, what’s really interesting about that is when people have a bad attitude, they’re kind of looking down. They’re kind of thinking down thoughts, right? When they’re looking up, their attitude’s up. They’re looking up, everything’s bright, sunshine. But guess what? One of the problems people have, a lot of people have, is they think too positively when things are going positive, and so they act like things can’t ever go negative. But guess what happens when you get the attitude of the plane too high? The plane stalls. And guess what, when you start becoming overly optimistic and taking risks that are not managed well and are unnecessary, you’re literally in danger of stalling out your business.

Aerodynamics and Business

All principles are microcosmic. These are just a couple. Like I could talk about thrust versus drag. I could talk about lift versus gravity. Like how can something 747, it weighs 87,000 lbs. How can that fly? It doesn’t seem to make sense if gravity says what goes up must come down. Like something, a city bus can’t fly. It doesn’t weigh a million pounds. So why does it fly? It flies because of aerodynamics, then thrust, and the thrust is greater than the drag. So when the plane’s pushing this way with a propeller or the Jets, that’s pushing this way, it’s overcoming the resistance of drag, and that, combined with aerodynamics, creates lift, which pushes up, which is greater than gravity, which pushes down. What does that show us? The only thing that can supersede a principle is a more powerful principle. And so that’s why it’s important for us to learn from a principled, principle-centered perspective.

Connecting with the Inner Child

So those are some of the things that have to do with an airplane that also have to do with your life and your business. Was that helpful? Very, very helpful. So the other question was related to something you spoke to a few moments ago about the child in you, yes, communicating with the little child in others and connecting with more. That’s a profound thing. I’ve never heard anyone even address that.

Accessing the Inner Child

Okay. I wonder if you could expound on how we might access that part in us more efficiently and more intentionally. Yes, that’s profound. Well, first, to become aware, it’s like the first move, right? So you become aware of the fact that there’s a little child in you, and there’s a little child in other people. And the little child in you is the part of you that has fun. That’s the part that enjoys life. The stressed-out part of you, no, they manufactured that.

Trusting Your Inner Child

Right. And so the culture, hypnotic societal mechanism created that, to distract you. And so it has to do with not just utilizing it but just trusting it. How are you going to utilize it more? Just trust that it’s okay. We learned that we have to be impressive. We learned it.

Authenticity and Identity

living, but you are good at something, and it’s not about faking it until you make it, it’s about embracing it until you become it.

Embracing Your True Self

I think the future self idea is a good idea, but I think it’s even better to embrace your present self, to fully embrace who you are right now, not pretending to be someone else, but becoming the best version of yourself. And as you embrace that, you naturally grow into your future self.

Trusting Your True Identity

The idea of pretending or faking it until you make it can lead to a lot of stress and insecurity because you’re constantly trying to be something you’re not. But if you trust your true identity, if you understand that you have unique gifts and talents that are valuable, you can move forward with confidence and authenticity.

Owning Your Identity

It’s about owning your identity, not seeking validation from others. And when you do that, you become more attractive to the right opportunities and the right people because they see the real you, not a facade.

Embracing Your Uniqueness

So, my advice is not to fake it until you make it, but to embrace who you are, embrace your uniqueness, and trust that as you do that, you will naturally grow into your future self. And that journey is more fulfilling and authentic than trying to be something you’re not.

Recognizing and Utilizing Your Gifts

living. How do you know you haven’t even attempted? Hey, I’m going to tell you right now, if I wanted to, y’all looking at my face right now, y’all can tell I’m serious. If I wanted to, I could become a pop star at 62. Y’all can laugh. Y’all laugh if you want to, but I know exactly how I would do it. There are people who can play the guitar better than me, and play the piano, and sing, and the only reason the world has never discovered them is because they’ve never recognized themselves.

Embracing Your True Identity

If Neil Diamond could become a rockstar, anybody can. Now, some people love Neil Diamond. I’m not talking bad about Neil Diamond. His voice never did anything for me. I just thought to myself, this dude makes money singing. So, when we have our gift, and then we start utilizing that gift to serve people, people start showing up to be served, then you start charging them. That’s real.

Embracing Your Present Self

If I wanted to be a pop star, I would do covers of top 10 songs every month on YouTube. I would build an audience by doing covers of top 10 songs because they’re top 10, and then I would release one of my own songs on my YouTube channel. I’d probably give voice lessons or free guitar lessons and I would send people to an opt-in funnel to get their free guitar lesson or their free voice lesson. Now their name’s on an email list, and then once my channel got to a million subscribers, I would release an album for $10 with 10 songs on it. If 10% of the people bought it, that’d be 100,000 people who would buy it for $10, and I made a million dollars when I released my first album.

Trusting Your True Identity

So, you see what I’m saying? The problem is people don’t take inventory of their gifts, so they don’t know if… If I don’t recognize my gift, how can I expect you to recognize it when the scripture clearly says, “As in water, face answers to face, so do the heart of a man to a man.” What does that mean? That means people don’t see you through their eyes; they see you through your eyes. And until you start looking at yourself differently, nobody else is going to start looking at you differently.

Owning Your Identity

Sometimes you need somebody outside of you to see something in you that you couldn’t see in yourself, and then they’re like, “You see that in me? Okay, let’s go. If you can see it, I can see it.” So, it’s more about just taking inventory of your gifts, and once you discover what it is, you develop that gift, you discover your gift, you develop your gift, and then you deploy that gift into the marketplace for a profit. Instead of faking it until you make it, once you find out what that gift is, you project it until you perfect it.

Embracing Your Uniqueness

I don’t have… Like, there are speakers that are way better speakers than me. I’m okay with that. But I’m projecting what I got until I get some more. And if I don’t get no more, I’m going to keep using what I got. Your problem is you don’t feel like you have enough, so what you do have, you hide. I’m not saying you, Tim, but I’m just saying people, you don’t feel like you have enough, so because you don’t feel like you have enough, what you do have, you hide. Because you hide it, you end up like the unwise and unprofitable servant who realized that his master reaps where he hasn’t sown and gathers where he hasn’t straw. So, I hid my talent in the Earth because I was afraid.

Deploying Your Gifts

God expects all of us to give him back more than he gave us because we did something with what he gave us. So, I don’t know if that’s helpful or not, Tim. Okay, cool.

Social Media and Books

Dan Kennedy’s Book, “The Business,” and what he established in terms of the value of having a book is extreme, but he did that way before social media existed. Well, and he doesn’t do social media, you’ve got to add that to it too, right? But you do social media, and I see now the combination of social media with having the value of the book. You mentioned this morning, which I didn’t know, that you use Instagram. I call them Instagram infomercials. That’s what I call infomercials. You have YouTube. How do you tie that in with your book as you begin your book funnel? How do social media and YouTube work together, or do you combine both? They work differently for different things. So how do I tie social media in with my books?

Yes, we create video promotions. In my YouTube channel, like in a YouTube video, we may insert a promotion that I do for a book. So we just record a – hey, if you haven’t read “Boss Moves,” you know this book right here is two hours of coaching for entrepreneurs. If you paid me to sit down and coach you for two hours for the first time, I would teach you the stuff in this book. You’d have to pay me $80,000. I get paid $40,000 an hour for coaching. You can pay me the $40,000 an hour. I’ll take it. You can pay me $80,000 and talk to me for 2 hours, or you can buy this book for $30, plus $9.99 shipping and handling domestically and $25 shipping and handling internationally. I’m okay with either one. Do the one that serves you at the highest level. But this book will change your life.

I’ve got one client up in Canada. He bought this book. He implemented what he read and in two months made $800,000 from these principles in this book that he paid $30 for. He came back and said, “You know what? I think I need to join your Inner Circle, your $155,000 Inner Circle because that helped me that much. I can’t imagine what that’ll help me do.” And this dude has had – I’m pretty sure he’s had a million-dollar day. I know he’s had several multi-100,000 days. So I might do a video like that, put it in a YouTube video where I just interrupt myself in the middle of a YouTube video and talk about that book. So that’s one way I use social media.

I might do a YouTube short. Like one of the things that you don’t want to do on social media, though, you don’t want to every time you show up on social media, make an offer. So Gary Vee has the jab, jab, jab, right hook. So every time you make an offer, you do three like posts that just give people value. Well, I like to give, give, give, give, give, give, give, give, give, give, ask. I want to make sure that I am giving. People aren’t coming to my YouTube channel because they want to buy something from me. They’re coming to my YouTube channel because they want to learn something from me. Every now and then, I will let them know that I have something. Same thing on my Instagram. People aren’t coming to Instagram to buy something from me, but every now and then, I will let them know that I have something.

So that’s what we do. As far as using social media, plus I’ll do a live on YouTube every couple of months. I’ll go live on YouTube and do a special promotional giveaway thing just to gain subscribers. We’ve done that a couple of times. On Instagram, in addition to stories, I already told you how I take stories somebody posted a story about the “Boss Moves” book, then I’ll take their story, post it in my story, and put a link to the book. So that’s one thing that I do. Another thing I do every now and then, I’ll go live on Instagram. But when I go live on Instagram, I go live on Instagram to promote the Make More Offers Challenge. So that challenge probably has about 100 tickets sold so far. The tickets just come in every day. But when we get a little bit closer, I’ll just do a push, do everything to get it up to 200 or 300 tickets sold, and then we do the challenge.

So I use social media for that. I go live on Instagram like a live infomercial. Like a Ton used to be on television, right? So that’s how I use Instagram and YouTube. I think the most valuable thing that any of us can do on social media is what I call Community Service Content. Creating content that we created for the people that we’re creating the content for, for the audience. My video content needs to be based on what they want to watch, not based on what I want to create. The biggest problem authors make, the biggest mistake authors make, they write the book they want to write instead of the book the marketplace wants to read. The biggest mistake entrepreneurs make is they go out into the marketplace; they sell the product or service they want to sell instead of the service or product the marketplace wants to buy.

Decision Between Pleasure and Pain

From the marketplace, and then I come back and think of my knowledge base. What in my knowledge base can I use to serve the segment of the market? Is that helpful, doc? So I don’t know if this is the bigger question. So I really understand the value of the book. And then now you’ve shown the value of social media. So a lot of entrepreneurs use social media as the front to gain more customers. Is there value in definitely adding a book to that space, even though social media might get the job done?

Well, they’re two – it’s like saying which is better, a hammer or salt? Depends on whether you want to drive a nail or cut a board. Yeah, you mix it. So I think that’s incredible. That’s, yeah, the synergistic effect of both is unparalleled. Nothing will promote your brand and create an army of customers or clients for you better than having a book that is well written that transforms somebody’s life. So that’s why, because an educated client or customer is your best customer. All right, Sharice, talk to me, sister. Good morning.

Leading Cold Traffic

Good morning. All right. So it’s all good. Okay. So it’s actually a follow-up to a question from last week. Okay, all right. So we were talking about creating an avatar and that concept. So in the past, you talked about either leading people towards pleasure or pulling them away from pain. So my question is, how do you decide which one? Yes.

Oh, that’s easy. You only want to lead cold traffic that you… So the purpose of leading people away from pain, the whole idea of leading people away from pain is not for the purpose of selling. It’s for the purpose of generating leads. If you want to generate leads to cold traffic, let me define cold traffic. Cold traffic is somebody who does not know you exist. They do not know what you do. They do not know that you have a solution for their problem. They may not even know they have a problem. They probably know that part, but they may not. And so when you create a lead magnet, something free that you’re giving away to somebody who does not know you, if you lead them towards pleasure, they will not trust you. If you attempt to lead them towards pleasure, they will not trust you. But if you attempt to lead them away from pain, they will.

Instead of, let’s say I teach business. So if I create a lead magnet that says, “Seven Steps to Seven Figures,” that’s not going to convert very well because people are going to say that sounds like a scam. But if I say, “The Seven Biggest Mistakes Business Owners Make That Keep Them from Seven Figures,” we’ll probably… That headline will probably get ten times more people to say yes and give me their name and email address. So once they opt in and they consume my lead magnet and it’s impacted their life, which means I should never give away anything as a lead magnet that I could not have sold for a profit and they still would have been happy with it. If you give it away because it’s junk, all you’re doing is letting folks know that you got junk in your trunk. Right? You sell junk. Well, I don’t want to sell junk. So what do I want to do? I want to sell good stuff. So when do I sell good stuff? By giving good stuff away. That’s why one of my favorite comments on my YouTube channel is, “I can’t believe we get all this information for free.” Exactly. That’s the point. So once they know you, like you, and trust you, then you can lead them towards pleasure all day long. My pleasure.

Value of Free Content

Any more? All right. So I just want to express gratitude for all the value that you give out for free. My pleasure, brother. So you said you bought guitar lessons off, I think it was like an ad or something on YouTube. On YouTube ad. So there’s, you said it was like $8,000 or something. It was $8,800, but because I paid one payment, if I did payments, it would be $8,800, but I did one payment, so I got it for $7,800.

Okay, so there are people that are doing, are selling the same exact thing for probably way less, maybe like $500 or something like that, perhaps. That’s potentially extensively true, right?

So what made, what about that commercial made you, someone that can afford it, want to? Okay. So, so a couple things. Um, I do my best to never price shop. In other words, I don’t ever want to buy something because of how much it costs or does not cost. Okay, so that’s just side information to me. How much it costs. Um, to me, the most important information is how much is it worth. So the thing that, first of all, it caught my attention because remember how I always talk about how um, everything is connected, everything else, sometimes we just don’t see the connection? Well, whoever the people who created this course saw the connection between the guitar and…

Transformation vs. Product Details

Language, so I’ve taken foreign languages, foreign language studies. Like, I’ve studied Hebrew as an adult, right? And so the objective in language study is to get to a place of fluency in speaking and fluency in reading. Right?

Um, I’ve been playing the guitar since 1990, so I know how to play the guitar and I know how to play bar chords and I know how to play open chords, and I know how… I knew how to play scales, and I knew how to… Do you play the guitar? Is that why you’re asking? Okay, well, I’ll get to that in a minute. So they… He talked about this guy talked about how he was a computer programmer, and he wanted to… He was stuck on his guitar, and he met this woman who taught him how to have fretboard fluency so he could make the fretboard talk, basically. He knew where every note was on the fretboard. Like, okay, cool. And so they… He said, so I coded it into this software. So you… It’s basically a membership site, and it teaches you a lesson, and then you mark where you are at one star, two stars, three stars, or four stars. And then it tells you… It uses some basically some accelerated learning techniques to teach you how to master the fretboard if you’re an intermediate guitar player in three to six months and a year at the outside. Well, mastering the fretboard is something I’ve always wanted to do. I’ve always been fascinated by people who master the fretboard, but to be able to do it in three to six months, and I’m a high achiever, so if it can be done in three to six months, I already know I can do it in three, and even if I can’t, I believe I can, right? So I’m that guy. So is it worth…

So when it comes to buying a transformation to somebody, to anybody, really, I believe more information doesn’t make it better, cheaper price doesn’t make it better. More rapid transformation is the thing that makes it better. And so the fact that they were talking to me about having fretboard fluency in three to six months, if I’m an intermediate guitar player who already knows my chords, that had me at hello. They could have charged me $155,000, and I would have paid it, right? Because the rapid transformation is the thing that I was paying for. Not just, “I want to learn how to play the guitar,” or “I want to learn scales,” or “I want to learn triads,” or “I want to learn bar chords,” or “I want to learn how to play any song I want.” When the language that they put it in, fretboard fluency, made so much sense to me after I watched the ad and I booked the call, I already knew I was going to buy it. I knew I was going to buy it before I got on the call because it told me that I was going to get everything that I’ve always wanted in one place, in the guitar. Does that make sense?

So are you a guitar… Are you a music teacher? Do you teach music? I was asking that because it’s kind of blurry to me how people struggle to sell something for $500, and somebody else sells it for $8,000. It’s like, what… What are they doing? What are they doing different to…?

Okay, that… So let me answer that question too because that’s a different question. If I may, may I answer that question too? The reason people struggle at selling things at a lower price is because they don’t understand what they’re selling. They think they’re selling a guitar lesson. They think they’re selling the product, or they think they’re selling the course, or they think they’re selling the service. They think they’re selling the product, or they think they’re selling the pieces. So they might name all of the things that you’re going to learn. You’re going to learn triads, you’re going to learn bar chords, you’re going to learn power chords, you’re going to learn five-bar blues, you’re going to learn… You’re going to learn the major scale, you’re going to learn the minor scale. You’re going to learn… That’s a bunch of stuff. There’s nothing in any of that that makes me want to buy anything. I don’t want to buy somebody’s product. I don’t want to buy somebody’s pieces. You get so many hours of your life with me. I don’t want your… I don’t want your person. Here’s what I want: I want a payoff. The reason people who sell things for more money are able to sell things for more money is because, number one, they can clearly conceive the what, the payoff is going to be for the person they’re selling to. Number two, they can clearly convey in their words what that payoff is going to be. If the… If the payoff that they’re conveying is bigger than the price they have to pay, they’ll always buy. The reason the people who are having struggling to sell their music lessons or whatever their thing is for $500, the reason they’re struggling is because they’re selling the lesson, not selling the payoff. They’re not selling the transformation. The only thing anybody ever wants to buy is a bridge to get them to the destination that’s otherwise impossible for them. Does that make sense?

So would you say that whether or not if you sell the transformation, just price do matter… The…

Well, whether… Okay, whether they buy or not just depends on if they have the money. Correct. Correct. If you do a good job conveying the transformation in a way that they believe they can have it. The only thing, and if it’s…

Leading Cold Traffic

Speaker: The only thing that would keep them from buying it is not having the money and that doesn’t stop everybody. Some people will buy even if they don’t have the money; they’ll figure it out just like we’ve all wanted stuff in our lives before that we didn’t have the money for. What do we do? We figured it out. So when the transformation is important enough for them, they will figure it out. It doesn’t matter what it is.

Transformation is KeySpeaker: Because that’s the thing; the transformation they desire, the only thing that would keep them from buying it is not having the money. And that doesn’t stop everybody. Some people will buy even if they don’t have the money; they’ll figure it out. Just like we’ve all wanted stuff in our lives before that we didn’t have the money for. What do we do? We figured it out. So when the transformation is important enough for them, they will figure it out. It doesn’t matter what it is.

Setting High Standards

Speaker: Like when I bought my Rolls-Royce, for instance, right? I wanted to get a loan, but I hate, if there’s one thing I hate – two things I hate – I hate hassle, and I hate wasting time. And so I’m filling all these applications, all these people saying, “We’ll get back with you, we’ll get back with you, we’ll get back with you.” I got sick of waiting. So I just wrote a check. I’m done. I’m done waiting. I don’t want to use any more mental bandwidth; I don’t want to think about this anymore. I gave y’all a chance to make interest off of me; you didn’t do it. Shame on the devil. You, right?

Speaker: I don’t. People who, like for me, hassle… Like, I’ll take my family to Eddie’s, and I might pay $700 for dinner and give a $150 tip, which sounds insane for a meal, right? Why would I do that? I’ll do it because I like the level of service. It’s the exact opposite; it’s like the extreme opposite of being hassled. And so I will pay not only not to be hassled, but I’ll pay a lot for the extreme opposite of being hassled. Does that make sense? Because that’s, for me, the transformation I want.

Raising Standards

Speaker: Anybody in here could raise the standard of what’s acceptable for them. I’m not talking about Eddie’s or flying private jets; I’m just whatever your thing is. Whatever the thing is you desire to have, decide, “This is the only thing that I’m willing to settle for.” And whatever you’re unwilling to settle for, just don’t put up with it anymore. Because I have to pay more; okay, I have to pay more. But at least when I’m done paying, I have what I want. Right?

Outsourcing vs. Personal Investment

Speaker: A lot of people say, “Well, Mar, you could outsource all of that.” I could, but then I would get what outsourcing gets you. But if I got people who know I’m in it for them, and they know I care about them and their families and their stuff, and I have to pay more for that, now they’ll care about me and my family and my stuff because every deed is a seed. Every dollar is a seed. Every thought is a seed that I’m sowing into the garden of my future. I only sow the kind of seeds for the harvest I want to reap. So hopefully that was helpful, Marquez. Good, great question, brother. Great question, guys.

Conclusion

Speaker: I hope this watching this Q&A was helpful. Hopefully, somebody in the audience asked a question that you had, and you got an answer you’ve been looking for. And we are going to do these videos; we’re going to release at least one Q&A video a month, sometimes two, depending on what our schedule is. I hope this helps. Make sure you share it with your friends that we do Q&A here live at MG Studios. We’ll see you soon. Bye for now.

Post/Page #37706
Eric Collin

Eric Collin

Eric is a lifelong entrepreneur who has been his own boss for virtually his entire professional journey. He has built a successful career on his own drive and entrepreneurial determination. With experience across various industries, such as construction and internet marketing, Eric has thrived as a tech-savvy individual, designer, marketer, super affiliate, and product creator. Passionate about online marketing, he is dedicated to sharing his knowledge and helping others increase their income in the digital realm.

Comentarios

0 0 calificaciones
Article Rating
Suscribirse
Notificación de
guest
0 Comments
Comentarios internos
ver todos los comentarios

About EduExpres

Harness the power of education and transform your life with EduExpres! Our comprehensive website is the ultimate resource for those seeking practical solutions to life’s challenges. Whether you’re looking to learn how to improve your financial situation, develop new skills, or enrich your personal growth, EduExpres has everything you need. With our user-friendly platform, available in ten different languages, we ensure that everyone has access to our transformative knowledge. Plus, with our unique affiliate program, you have the opportunity to earn money from the comfort of your home!

Empower yourself and let EduExpres be your guide to a brighter future.

Start your journey today and discover your true potential!

Recent Articles

0
Me encantaría saber qué opinas... :)x