How To Market Your Business On Social Media

Introduction

What we are competing for is attention, people have a certain amount of time every day to go spend, every minute that, you’re holding someone’s attention online becomes more valuable every single day. 2023, 2024, we’re gonna look back and be like, those were the years that people made hundreds and millions of dollars selling coaching info products.

Creating Products

What would you recommend for somebody who’s a new entrepreneur? They want to create products around their expertise, make more content organically. I mean 300 Grand per month per person times 10, you’re talking three million dollars a month net profit from 10 clients.

Introduction of Guest

Today we’ve got a marketing genius with me. This guy has managed over probably half a billion dollars of AD spend. He was just telling me he’s had five billion dollars of click to cart, that’s a new one I’ve never heard, you know, but I’m new in the digital marketing game, so I’m just learning all this stuff. I got the man, the myth, the legend, Eddie Malouf. What’s up, man? What’s up, man? Thank you for having me on the podcast, much appreciated. How are you managing so much money yet so young? What are you, 29? You said 29, yeah, yeah. I actually started when I was, uh, 19, just like in the marketing game.

Early Days

Dude, when I, when I first ran my first ad, there wasn’t a single YouTube video, there wasn’t a single article, there was nothing existed on, were they Facebook ads or what were that? Yeah, it was Facebook ad, it was called Dark post at the time, Gary Vee kind of, like, threw it in one of his speeches one time, and I was like, you know, let me look into this thing. It took me 14 hours to make one ad, a dark post, a dark post, that’s what it was called back then. It was a power editor, this is a whole nother terminology that, like, no one who runs ads nowadays knows, but it took me 14 hours of, like, straight clicking buttons to launch one ad, it was pretty crazy.

Early Clients

That’s crazy. So who were you running the ads for? Um, at the time I was doing it for my family’s businesses, so it wasn’t anything crazy, a few grand a month, and then that just led into people knowing that I was pretty good at ads. I did some, like, online Forex courses and stuff like that, that was probably the biggest spend we’re spending, like I was telling you earlier, probably like 100 Grand a day was our biggest point on that one account, 30 grand a day on average. Uh, we ended up getting clients like Burger King, uh, Vita. You have kids, so I don’t know if you’ve noticed, most of the toys are VTech toys, okay, I did all V-tech ads, um, so that’s kind of how it started, and now I’ve gotten more into coaching.

Transition to Coaching

Consulting info products e-commerce Brands, so it’s funny because I had um Neil Patel on the podcast, if you know him, yeah, and he was saying something similar. He started when he was super young and has been managing massive Brands ad spend. It’s crazy like here in his numbers, you know, they like manage a billion dollars plus a year, that’s crazy in ads and so it’s like this whole new ball game of just the marketing side that, um, I’ve never experienced because truthfully, you know, I built my career on just like organic marketing, and now we’re like really diving into the paid side, and there’s so many nuances to it.

Lessons Learned

So, you know, you’ve grown your company over the years from just managing your parents’ stuff to now managing all these different brands, what, what have you learned along the way? One of the biggest things you’re seeing from companies, uh, from a marketing standpoint, uh, content is everything. Like right now, that’s the game. If there’s anything like one lesson I’d have to put, which is like, honestly, what surprised me the most about you is like from an outside perspective, not having talked to you too much prior to this, uh, you would think that you’re, like, really good at marketing, really good at the ad space in general, like figuring out how to crack digital marketing.

Importance of Content

And just even a testament to what I’m saying about content, just the fact that you’ve built this insane operation, anyone that’s been here, you know, really, really impressive stuff, uh, all from organic content. Uh, that’s the thing that I’ve learned the most, like, these brands that I tell you about, ClickFunnels, Snow Teeth Whitening, these big digital brands that we work with, the most money they invest with us is on content. They want to make the nicest stuff, they want to make the stuff that stands out the most from everyone, the stuff that gets the most attention, and at the end of the day, like that weeds out a lot of the lazy people or the people that just don’t have money to kind of play that game.

Content Strategy

So when you say content, though, with these guys, like, it’s one thing to make content as a personal brand, but for take teeth whitening, like, what kind of content are they making? Do they just have their own teeth whitening Instagram, and that’s what they’re doing? Um, yeah, so for Snow specifically, they, uh, I mean, most our content’s all product-based stuff, so like, yeah, our team, like, shout out to them, honestly, we have like animators, uh, that are insane, we basically take the product shots themselves and then animate them on a computer to make them seem like they’re alive.

Product-Centric Content

They’re doing different things, they’re flipping, they’re spinning, you know, product features on there. ClickFunnels, I’m sure you’ve seen their ads, but, uh, a lot of times it’s more storytelling stuff. So, uh, I can’t, I guess talk about the concepts that we’re doing right now, but it’s all very clever visual stuff involving people, not necessarily talking about the product itself, but it’s like kind of like Geico and stuff how do we get the message across through people through, like, your comical skit rather than the product? I guess what I’m getting at is there when you say content though, you’re building…

The Importance of Ad Creative

Good ad creative, not necessarily like this hour-long podcast or a 15-minute YouTube video, you’re talking about that the content behind the ad, yeah, 100, okay, got it because before they’re just posting a picture and getting clicks, that’s it. Yeah, and now, I mean, at the end of the day, now it’s so hard to scale attention because there’s a million Ryan Pinedas running around online right, posting content, everyone’s competing for the same attention. So for you to actually spend paid money and scale it, you need to have that content that is meant for an ad to get that attention, you know, very quickly.

Personal Experience with Russell Brunson

Yeah, you know, it’s funny you say this because you’re talking about ClickFunnels. I retired from baseball in 2017. I went to my first business conference in 2018, and it was Grant Cardone’s 10X conference here in Vegas, and that was the first time I ever spent money on coaching programs or anything, right? And so the first product I bought was Russell Brunson’s at that event, and it was like a legendary performance. He did like three million bucks in like an hour or something crazy, and it was so good. I was a guy who was cheap and frugal, I was like, “I’m gonna buy that, I don’t even know what I’m buying, I don’t know what this ClickFunnels thing is, I don’t even have a product,” but he was like making me believe I could create a product, and I was like, “I’m in.” And then like an hour later, I bought Tai Lopez’s product right after because I was already in buying mode. I bought that Tai Lopez, yeah, you get to go to his mansion and stuff, I didn’t even go, but it was cool, anyways.

Russell Brunson’s Insights on Attention

Short story, fast forward with Russell’s thing, even though I never used ClickFunnels, I, you know, got a ticket to Funnel Hacking Live, this was also in 2018. So I flew to Orlando, I got to Funnel Hacking Live, and you know I meet all these digital marketers, I didn’t notice what they were called at the time, I’m just like, “Oh, these guys are cool,” you know, whatever. And Russell, I’ll never forget it, I mean, this is in 2018, right, we’re in 2023 now, so this was almost five years ago, and he goes, “Hey, the game is not, you know, like, you know, we’re competing for money or anything. What we are competing for is attention,” and he’s like, “Every app on your phone, think of it like, you know how the TVs used to just have channels, right? He’s like, you know, the podcasts are like the news, Instagram is like a reality TV show, YouTube is like a sitcom,” and he’s like, started to make these metaphors, and I was like, “That makes a lot of sense,” and he’s like, “You know, Netflix isn’t competing with TV, Netflix is competing with everything. They’re competing with Facebook, you know, there’s no TikTok then, but the attention is the game, like people have a certain amount of time every day to go spend on just mindlessly scrolling or doing whatever they do, and how good is your stuff to get them to watch your stuff?”

The Value of Attention

Yeah, I’ll tell you this, look, I always use this metaphor, and here’s how I look at attention because I’m on the same exact page as you, so like let’s say an average person has four hours a day to waste on things that require attention, like social media, Netflix, you know, just like visually watching things and consuming them, uh, and every single day, more creators like yourself, people all over the world, are basically making more content every single day and competing for that same attention. So in reality, you know, just supply and demand here, if the four hours are stagnant and that never changes and they will never have more, they probably will only have less, and the amount of content being made is exponential, right? Every minute that you’re holding someone’s attention online becomes more valuable every single day, essentially because that time is never changing. Everyone’s always limited to four hours, like you said, it’s Netflix, it’s the news, it’s Instagram on their phone, it’s a million things, and for someone even to spend an hour watching one of your podcasts, that is an insane amount of ROI on attention considering that they only have four for the entire day to spend, right?

Acknowledging Viewers

Right, right, that’s if they’re spending all four watching it, so shout out to all of you guys, means a lot, big time. Yeah, a lot of time goes into watching, yeah, now if you’re on this, leave a comment on YouTube, let us know that you’re one of the people because it means a lot, for sure. So yeah, no, I agree, I mean, attention is the most valuable currency, right? So I just always think about that, back then, five years ago, when Russell was saying it, and nobody believed it, everybody was just like the social media wasn’t what it was today back then, you know, his whole thing with selling ClickFunnels was like, yeah, freaking anybody could start a product, and you know this is how you do it, and here’s the perfect funnel, and I was like, okay, and then I tried to create a product that year, and I, you know, I made my very first course in 2018, and I wrote a book, so like he definitely influenced me to do those things because at the time I was just flipping houses and like making, you know, I became a millionaire just doing that, and so when I went to the digital space, I’m like, oh, according to Russell, all you do is you just make a course, you put it in a funnel, and you…

Starting a YouTube Channel in 2020

Just make millions, this is tight. And so I did it, and sure enough, it never sold, and you didn’t sell a single one? I might have sold one, wow, yeah, that’s crazy. I didn’t know what I was doing, nor did I. It’s just cool to see, like in perspective, four years, yeah, in time, how much has changed in regards to that. Yeah, like basically, I tried it, and I was like, this funnel thing doesn’t work, and then I quit, and then 2019, I still didn’t really even sell anything. 2020, that was when I got on social media heavily, and it was at that point I still didn’t even have real funnels or ads or anything, but I just, you know, I was like, oh well, people will probably buy my stuff now because they see me, yeah, and it just, that’s how it worked out.

Transition to 2020 Content Creation

So when, in 2019, when you started going hard on your content? 2020, 2020, yeah, that’s when you went like, yeah, yeah, all in on YouTube, okay, cool. What was your team looking like in 2020, like from a media standpoint, like now you got this, you have the live switching here, like this is a very nice podcast setup, but thank you, yeah. Um, back then it was me and my wife, and that was it. So that’s great, you know, we were locked up during COVID, and at the time I had like 10,000 Instagram followers, and that was all I had. I had no YouTube, no TikTok, nothing. And I remember sitting there watching YouTube, and I never watched YouTube, like I don’t consume content. So I remember, like, people on Instagram were like, bro, you should start a YouTube channel, you’d be good at it, and I was like, why? What’s the point of starting a YouTube channel? I don’t get it. They’re like, you could make a lot of money and help people and stuff, and I was like, okay, who’s your favorite YouTuber?

Embracing YouTube as a Platform

And they said, oh, well, we like these guys, you know, like Graham Stephan and Meet Kevin and these guys, and I’m like, okay, like what do they do? Do they just flip a bunch of houses, they own a bunch of real estate? And they’re like, well, no, they just make really good videos. And I’m like, so you listen to them about real estate investing, but they don’t really do it? They’re like, yeah, but you know, they’ve got a couple of houses. And I’m like, sitting there thinking, I just flipped like 100 houses last year. Like, this is like what people watch, and so those guys are my friends now, and granted, Kevin’s now doing crazy stuff. Um, but I was just like, well, if this is like what it is, then yeah, I think I could do YouTube pretty good.

Early YouTube Setup

So you’re shooting what from your house with a camera, your wife was behind the camera, I assume, like, no, she just edited. So I just, I set up the camera on my kitchen table, and I just went after it. And so, you know, I started filming, and, uh, it ended up working out, and, uh, you know, I studied it. So, like, even guys like Graham and Kevin, they had courses on how to be a YouTuber. And so I bought them because I was like, I may not look up to these guys for real estate investing or any kind of business advice, but they definitely know media. And so I understood after watching both of their courses why it worked. I understood thumbnails and titles and clickbait and all the things that made their videos successful, how to hold viewer retention. And I was like, okay, I get it. I understand why you can go viral. It’s a very systematic process. So, like, right before you came, you know, I filmed two YouTube videos, took me like an hour. I scripted them in about an hour this morning, too. We’re filming this in about an hour. I mean, that’s pretty much that’s the biggest ROI on you as Ryan Pineda at the end of the day, right? Yeah, yeah, making content, you know, doing strategic meetings for different businesses and products. That’s basically all I do. But yeah, you know, in 2020, I took it seriously because I just thought that it was the future, and I always thought back to what I always believed what Russell said in 2018. I just couldn’t figure out how to do it because I just wasn’t like a paid traffic digital marketer guy, you know, I didn’t know how to do ads or webinars or things that he was teaching back then, right? And I’m just like this stuff is so stupid, just tell them to buy your stuff.

Learning from Jason Fladlien

So if you just watch my VSLs, there’s no kind of like, uh, framing or anything. I’m just like, just buy my stuff. Like, this is what it is. It’s tight. And then people, they do it, and then, you know, now I’ve learned, I’m like, oh, okay, you know, I get to talk to guys like Jason Fladlien and, uh, you know, all these guys, and I’m thinking I understand now why you build it the way you build it, yeah. This Jason Fladlien’s a really smart guy, actually, yeah. You know them all, um, well, I, I created my, my last two like true webinars based on his frameworks, yeah, he’s cool. We work together right now. I, uh, I’m running some ads for one of his offers. That’s pretty much all I can say. But yeah, he’s, he’s a genius when it comes to webinars for sure. Oh, yeah, everyone he does just converts, I know, yeah. I had him look it over, and he’s like, yeah, it looks good. I was like, all right, and it’s, it’s done. Good. So, so 2020, you started making content, your wife. It’s funny because my wife’s sitting here right now.

Building the Team

and she was my video editor, but she’s laughing right now. Full time until we had a team, now we have a team of probably like 12, 13 editors total. But at the time, it was just her on her MacBook, Final Cut Pro, Final Cut. My wife’s a Premiere Pro. So this is what happened, you know, my wife has been on YouTube for like her whole life, her entire marriage, we’re going on year 10.

Transition to Building a Video Production Team

And congrats. Thank you. And she just always loved YouTube. And I would always make fun of her because I’m like, what do you watch? I was like, you go to YouTube to learn how to tie a tie and stuff. I don’t understand what you’re watching. She’s like, watching these families and these vloggers. I’m like, is it kind of like a TV show? Like people have this stuff? And she’s like, yeah, I like watching their stuff. And so anyways, when I told her in 2020, I was like, hey, I’m gonna become a YouTuber, she just started busting up laughing because she’s like, of course you are. I’ve only told you that forever, that you should do that. And I was like, yeah, well, I get it now. Because actually, I forgot to mention that the last part of that story was I started watching Graham and Kevin, and then they started talking about how much money they were making on YouTube, and I was like, what? These guys make hundreds of thousands a month just making videos like that. This is crazy. So I was like, I’m in. And anyways, I start making the content, and she’s editing, and then, you know, COVID opens back up, and I’m like, all right. So I go and hire a videographer.

Expanding the Team

And then he says, your first-ever videographer hire after COVID, like after things start opening back up. I had hired this guy, like, maybe about three months before COVID, just to, like, because I was already in the mindset of, like, man, I might start making videos, and I think it’s going to be smart. And so we had done, like, a couple of videos here and there, but after COVID, I went to him, I was like, yo, we’re going serious at this. Like, three videos a week on YouTube, you know, I’m gonna do all this other stuff. And so, you know, him and I started together, and then we started hiring more people. Hired another editor, hired a producer, hired a podcast guy, hired a TikTok guy, hired, you know, this guy. And, you know, sure enough, I just started building this org chart of the Ryan Pineda team, and like, um, now everything is pretty dialed in so that it requires the least amount of me as possible.

Size of Ryan Pineda’s Team

How many team members total as Ryan Pineda Companies have? Uh, over a hundred. Wow. Yeah, that’s insane. But that’s like all company, not just, you know, content, yeah, yeah, yeah, of course, yeah, yeah, yeah, everything. I assume that’s contractors too and or everything, but contractors, yeah. I mean, we used to, I mean, my brokerage, when I had a brokerage, used to have over 200 realtors in The Brokerage. But I got rid of that. So, um, but yeah, I mean, that’s contractors, editors, you know, yeah, yeah, yeah. Big difference between 200 Realtors, yeah, and actual, like, yeah, no, these people have fun working for me, right? Yeah, that’s insane, dude, two years, like, like, I don’t know, yeah, I don’t know if you ever applaud yourself, but that’s, that’s pretty insane, dude. Thank you, dude. Hey, if you’re looking to grow your real estate investing business, whether you’re just getting started trying to get your first deal or you’re trying to scale and get to the next level, you need to join us at Wealthy Investor.

Promoting Wealthy Investor

We’ve got events every single quarter that are absolutely crazy. We’ve got online coaching programs where we have zoom calls, a community every single week. We give you everything you need to know to start your business, scripts, processes, SOPs, all of it, it’s for you so that you can dominate. So if you want to learn more about how to join our community and be mentored by me and some of our top coaches and be around other students who are absolutely crushing it, go to wealthyinvestor.com. Apply for a free call with my team. Once again, wealthyinvestor.com, apply for a call today. Go back to you, dude. So, you know, the marketing side of things, like your goal is just scaling these offers and different things. So, are you always just doing other people’s products, or do you got your own, too? What do you do? Uh, we have our own courses and programs, our own events, things like that that do pretty well.

Ryan Pineda’s Products and Services

We just had our agency Founders

event in Nashville. So, agency owners, like, uh, like myself, basically have marketing companies. We’ll fly in from all over the world. That’s a pretty high-ticket event. Um, very high-level stuff, usually like six and seven figures a month people in the room. Yeah, that’s a product of ours. Uh, we also sell, like, coaching for marketing. Like online, people can basically buy and learn to do their stuff for their own, um, which is mainly, like, affiliate-based. I don’t really run any paid traffic, it’s all organic, or, like, friends decide to promote my offers because they usually do pretty well on their lists. Yeah, but for the most part, it’s other people’s stuff. Most of the deals we have are profit-share-based, if not, yeah, pretty much all of them at this point. So it just makes more sense, like, even yourself, right? You spend 10 hours a week on content. I would rather not, that’s not a good thing to do, but I would rather take, like, 10 other people who make a ton of content already and just basically pour…

Scalability of Agencies and Challenges

fuel on their business and just be able to make them more profit and take my cut of the profit right along the way. It’s just more scalable for my time because it’s leveraging more of my team as opposed to me shooting the content myself. I could technically, like, disappear and never shoot another video, yeah, but still generate content or revenue from other people essentially, 100%.

Cap on Agency Growth

So what do you think’s like the cap of agency owners because I was talking to Neil about this because obviously he’s got an agency on a whole different level of going after big corporations versus influencers and you know, I’ve just kind of looked at the media side and on one hand I was like man should I start my own agency because we already do it for ourselves we’re going to build everything in-house anyway, you know people are going to want this maybe we’ll be a publishing company for different products and things and then on the other hand, you know, I started like running the numbers and looking at it I’m like alright well you know if you don’t own the business and the companies and you just do a typical agency model of you know percentage of AD spend and a retainer I’m just like man how much money do you really make from doing this, yeah? Great question, by the way. Most people are definitely capped at like low six figures a month, that’s like where I see the market for the most part, that’s where people can break past it. At the end of the day, it’s all dependent on what kind of agency business you have.

Potential Earnings for Agencies

So like, let me give you a perspective. So let’s just say I have 10 people, only 10, not hundreds, just 10 clients, and I’m generating them each a million dollars a month in profit from the stuff that we do and we get 30-40% of that depending on the client, I mean 300 grand per month per person times 10, you’re talking three million dollars a month net profit, um, from 10 clients. In a way, you know what I mean? Obviously, there’s payroll and things like that, but when you’re playing this scale of leverage on the million a month and I’m gonna make them, it’s not going to cost me anywhere near 300K of payroll, but it’s more the experience that they’re paying for and being able to have those things taken care of. So it all depends on how you structure your deals. I have friends who they run agencies that do 80 million, 90 million dollars a year. Um, but for the most part, like, uh, for example, we’re in the low eight-figure range as an agency.

Aiming for Growth

Um, to the rest of the agency space besides, like, you know, big corporate people like you’re talking about, uh, we are the big… you guys are killing it, yeah, we’re the big people in the space and like, um, we’re so anxious because we feel so small, we’re like, dude, we need to get bigger, we need to make more money. Like, I guess that’s my point, right? So it’s like, you know, okay, if you’re gonna figure out as an agency how to or, you know, let’s just say a business and make a million dollars a month, right? So if you’re the agency, then, you know, like, and even, too, you know, most agencies I’ve talked to are making 10, not 30, yeah, um, and they’re getting, that’s on ad spend usually, that’s on ad spend, not profit, right? But even like profit, I, you know, there’s a lot of them that are doing like 10, same deal, right? Unless you’re covering ad spend and other things, then it becomes this different ball game, but even then, you know, the more I’ve gone through the digital marketing game and the cost of acquisition at scale, I’m like, man, most of these guys are just, like, at a one-to-one of cash collected on ad spend. So like, where’s the net margin coming from, yeah, at scale, it’s, it’s all down to like systems and operations at the end of the day.

Challenges of Agency Growth

The problem with the agency space is your service is people and it’s payroll and it’s very, uh, very difficult to grow past people because a lot of people, I think you’re pretty good at this, um, a lot of people think just adding more people in solves a problem. And so what happens in the agency space is you have this whole problem of like, oh, we need to be able to handle more clients, therefore we need more people. And the problem is actually in the system itself of the business. How are the communications operating? What are the SOPs? You know, how do we track KPIs? How do we simplify things as much as possible? And so you’re right, most agencies run it like, uh, 20 percent margin, 25 margin, uh, which is super low and unhealthy when you have that much payroll because, you know, you’re sitting on hundreds of thousands a month of payroll, so labor-intensive.

Leveraging Systems and Processes

So labor-intensive and uh, with payroll comes uh, mistakes at the end of the day because it’s people-based, right? So like as opposed to like a product, if I just want to scale selling this product to three million dollars a month, I mean no logistical problems besides like maybe a manufacturer issue but like, yeah, I’m

not having a million things break at the same time. And the real problem with agency space and I’m sure you as a business owner relate to this heavily but let’s say you pay me to do a good job for you right and I get profit share and I’m like, I want to do it myself exactly, there’s a certain point where I make you pay so much yeah that you’re like, I want to do it myself, right? And so it’s this, it’s always this game that you’re playing because it’s like you gotta make a lot but not too much, in a way, yes, you know what I mean. So like, as

Discussion on Business Agreements

Horrible as it sounds, so like in my agreements, we only do six months, and it’s for two reasons: one, so we can make sure like us and the client are actually like on the same page, we’re vibing, it’s all good, uh, but two, it’s like before we go long term, let’s make sure the numbers check out, we make money, and then we agree to usually like a year, two-year agreement after that. Once that’s agreed upon, I have no limitations. I’m like make as much money as possible because I’ve been fired probably the last two years probably like 20 times because we made too much money, and therefore people were paying us hundreds of thousands a month, and they’re like let me bring it in-house. But the problem is they bring it in-house, and it’s never, yeah, it’s not the same because we’re doing it from experience. It’s not like it’s different when you’re trying to manage your own team and come up with your own strategies versus someone else who’s like doing this across the board can see it and just know like I just tweaked this one thing, and we’ll make another 100 Grand, you know.

Publishing Deals and Compensation

Here’s been my perspective on this talking to different people who have publishing companies, which for those who don’t know is basically where, you know, I don’t know the best way to say this, but you’re like a pimp essentially. So, you know, like I’m the guy who knows how to go sell stuff and manage ads and sales teams and Ops and all those things. You’re a good influencer who’s got an audience and a product and an expert in your field, and instead of you trying to go figure out how to run an info company, you come to me and say hey, publish me and go do all that stuff for me. Let me just teach and do what I do. And, um, that’s how publishing deal works, and you know, I used to think I was like, man, you know, uh, the influencer should be making a lot of money on these deals, and the reality is most of them are not. It’s the publishing company that’s taking the Lion’s Share of the profit, and I was like, man, why would you do that? Because as a content creator guy, I’m like, I know how much work I put into building my brand and my expertise and everything else, and so I should be properly compensated, and you know, it is my brand and all those things.

The Value of Marketing and Sales

But then as I’ve gotten to the other side of it, and now we do all of our own marketing and sales and everything is in-house with basically almost everything we do. And I have all these people who are like, bro, you know, can you do it for me? Can you give me your ad buyers? Can you do this, your sales team and like all this stuff? And then I just realize now that it’s actually the opposite. The people who are experts in their field are a dime a dozen. There’s lots of real estate guys who are just as good as me if not better but knowing the marketing and sales and everything else around it in my opinion is much more difficult. And so I’m sure you agree because you’re on that side. That’s your Competitive Edge at the end of the day, dude, like I bet there’s people who can flip houses and wholesale and do all these logistical processes better than Ryan Pineda way better for sure but knowing the marketing and sales and everything else around it in my opinion is much more difficult and so I’m sure you agree because you’re on that side. That’s your Competitive Edge at the end of the day, dude, like I bet there’s people who can flip houses and wholesale and do all these logistical processes better than Ryan Pineda way better for sure, but like they cannot acquire the attention that Ryan Pineda acquires, and that is your competitive advantage in the marketplace, and so, and it’s like it’s a much more valuable skill, yeah, it’s a skill and for them to compete with you they either need years of time to catch up it’s not like they can just like watch a wholesale video for an entire day and learn and become better at you at this what you’re doing or spend loads of money trying to outspend you in ads, but then again what’s the point if they’re just burning money, yeah, yeah, to catch up on attention so it’s a massive Competitive Edge too.

Challenges of Agency Models

Well, and it just made me think like back to the agency model of okay if I’m gonna one day own an agency that runs ads and things for other influencers and things right what I’ve also found is that the agency always blames the sales team it’s this this battle of it’s well the leads suck no your sales team sucks well the cape our cost per lead is good yeah because you’re doing trash leads and it’s just like there’s always this back and forth and then you have uh uh whatever everyone always gets unhappy if there’s not enough money being made and then if there is too much money being made to your point then everyone’s unhappy again. I’m just like golly this is a nightmare just like this Balancing Act of keeping everyone happy and in my mind I just came to the conclusion that I have to own the majority of the brand whether I’m the face or not and then if if others I’m not doing it that’s probably the best way to take it and and if I were you I wouldn’t work with any brands that require ad spend ad spend’s the volatility in the model that that is the volatility if you take someone who already has attention and you’re clearly good at monetizing the attention I think that’s something you do you’re the top 0.001 in the world of this like taking the attention that you have and finding ways to actually monetize it and create products that fit that need and actually turn into Revenue because there’s a ton of people that have more views than Ryan Pineda do yep thousand percent wait dude I mean my brother dude he gets every month over 100 million views every single month what’s he do uh he he his name is Arab Arab uh that’s his handle.

Insights on Acquiring Businesses and Agency Models

And he does like live streaming in the world, so now he’s in South Africa doing crazy stuff. He’s just like a lifestyle guy, yeah, a lifestyle guy, but he turns him into viral Clips. He knows what goes viral, and so like while he’s live, he’ll do things or have certain interactions that he knows he can clip, and he’ll just get 10 million views, for example. That’s he’s definitely like a viral specialist, but does it make that much money, yeah, you know what I mean. So monetizing, so if I were you I would start an agency with people who have attention that doesn’t require you to spend money on ads because that’s where you’re cutting deep into the margin at the end of the day, and that’s the volatility right. It’s like like you said, like one month you spend a lot on ads and now you’re in the red because the sales team didn’t close; they’re blaming them. It’s just a big finger-pointing sash. Or you take someone that doesn’t require ad spend, who has good organic reach but doesn’t have the email marketing on the back end, the product, things like that; you take the majority stake; you take your 70% of the whole thing; you monetize it on the back end, and you just take their attention and funnel it in. If I was you, that’s the only agency model.

Well, and that’s what I’ve come to the conclusion of too, that I’m definitely not going to be managing ad spend for people, yeah, you know, and dealing with that crap. It’s a headache, dude. Well, and I think so funny because we’re buying businesses this year, so this is like the whole new thing for me. Every business I’ve started has been from scratch myself, and I built every funnel. I’ve unknowingly been like this marketing guy. I just, it became natural to me to be like brand is super important, everything, without the aesthetic, the funnel that like I didn’t realize what I was doing was like being a direct marketer, but anyways. So, I’ve realized too that with acquiring businesses, you know, I know that like people have had on the podcast like Cody Sanchez, she does this, Hormozi does this, the Cardone is now doing this, you know, I know Hormozi was, and I’m sure his model is probably going to shift at some point, but he was taking minority stakes in businesses, and I’m just like thinking in my head, you’re gonna end up doing all the work anyway because people just cannot execute things you tell them when you know you can do it better because I could be like, hey, guys, here’s how you film The VSL; here’s how you know, do this and that, you know, here’s how you hire salespeople, and then they’re just not going to do it as good, and you’re just like screw it, give me it; like I’m gonna do it myself; I’m gonna strip the VSL for you, all right, cool; all right, this is done, let’s make the funnel; boom, okay, cool; all right, you don’t have salespeople; let me go just build the sales team for you. It’s not worth it unless you have the majority share at the end, exactly. Well, our Mosey does something different; he takes minority stake on Equity but he also takes forced percentage of Revenue, as a monthly payout to kind of make it worth it. Yeah, I acquired two businesses last year, other smaller marketing agencies, essentially to fill needs that we had instead of building new departments, yeah, same situation; I did it zero cash down; I took 70% Equity; I gave the person who currently owned the business 30%; I just gave them a better salary molded them into our infrastructure now they’re all for media marketing as opposed to their own agencies, and we basically handle the central admin work, so HR finances marketing things like that; we’re the Hub, yep, and then we’re essentially Distributing deal flow to these people. So like even you, if you have certain holes, like I know you have multiple businesses that fill these holes but instead of starting a new one, just acquire, grabbing someone up for 80%, yeah, and just funneling them into there. I think yeah dude, you make so much money off that. So, I was talking to um, I had Tim Sykes on the show, um, by the time this releases that one will have released too, and I had a really good meeting with him and his partner Zach, and so they have a publishing company now too, and I mean I can’t say on air how much they’ve done, um, but they’ve been doing it for 12 years and they’ve been like, and they’ve been at the top, they’ve been at the top of the game a long time, and we had a very good conversation because um, I was telling Zach I was like hey, you know, we want to start a, you know, agency because man, it’s like it’s easier to control in-house like your media buying, your copy, your ads, everything, he was like bro, don’t do it, and I was like really, he’s like yep, we just, we outsource all that, and it just works way better for us, and I was like wow, that’s interesting, I wouldn’t have guessed that, he’s like yep, you know everything else we keep in-house, and yeah, we have our own copywriters and things, but like the actual media buying itself and AD creative and stuff we just keep that outsourced, very interesting take, yeah, because I see a lot of people doing the opposite direction, I know and that’s why I was like Hey I want to do the opposite and now I’m like I see both sides of it and I’m like yeah to own an actual agency in the way I want to own it is not like super anything yeah because it’s just like honestly it’s not even an agency it’s

Long-Term Benefits of an Agency as a Marketing Engine

Just a marketing department, yeah, to fulfill like what it ends up being. So, that’s what I was going to get into, that’s the real long-term benefit and ROI on an agency. Like short term, it’s cash flow; you can cash flow very well on an agency, and you can probably get acquired by another larger agency later on. But for me, it’s the engine that powers all the other companies we have. So, like we started with the agency as one vertical, and now we have, you know, recruiting companies, education companies, etc., etc. As we start rolling these out, the agency itself becomes the marketing Hub, which really is, as we’ve talked about, is really the Competitive Edge, right? Like I can find Finance people anywhere, yeah, I can find people who hire people like all these things are standard admin things that aren’t very variable-based, but the marketing side is the part that allows you to have the Competitive Edge on the other people, and so basically we’re using our agency to end up being the engine to create deal flow for all these other companies that we’re acquiring or building. So yeah, maybe that’s what it is for you at the end of the day. You don’t need to take on other clients, but you have your own agency, yeah, for Pineda, yeah. And if somebody does want us to do stuff, they need to have their own attention, and then we need to own the majority of their company. I’ve tried too many times with people who don’t have attention; it’s too hard. It used to work probably; it used to, dude. It used to be so easy. Now it’s just like you’re competing for attention, and by doing so, you’re getting paid a retainer as an agency, and you’re spending an aggressive amount of their money to be able to compete with the attention that they don’t have, so it’s a double-edged sword. They’re paying you; they’re paying for attention, would you say? Because I don’t see it too often anymore, but like take a real estate guy, you know, you’re gonna have to compete against Pace, me, all these guys who have both attention and credibility and everything. Like can they even compete if they have no attention at this point? Um, they have to have dollars, but even if they have dollars, like isn’t there gonna, their cost per everything gonna be so much higher? It is short term, I’ll tell you. I’ve scaled real estate offers and, um, right now we’re taking one from zero; it didn’t exist, um, they have a little attention, don’t get me wrong, but like nothing serious, like nothing enough to like make more money past one weekend of like funneling your attention to the webinar, whatever it is, uh, and now they’re doing six figures a month in net profit, which, you know, for you might not be much but for them, uh, bro, I’ll take six years in net profit from anything, dude, if you’re like bro this will make six figures of net profit this month I’ll be like how long how many hours of my time does it take oh one hour all right let’s do it yeah I’ll tell you the ROI won’t be as strong as you and paces well that’s what it comes down to at the end of the day like Paces ad dollars can go so much further than so many other people’s like just for reference like I’m not gonna say exact numbers but I’ll tell you Roi like cold traffic people who have never heard of him whatever it is just because of what what he’s built on the back end of like uh attention for himself we’re not we’re not piggybacking off his attention by the way all our ads are excluding all Pace followers yeah yeah and email list we’re trying to get new people it’s purely cold I’m purely cold um very significant spend weekly uh we’re getting like a four to six x Roi cold traffic like cash collected not like contracts out or all these fake stats everyone gives like you spend 100 for example you make 500 like it’s like that and it’s because of everything else he’s built whereas someone else is going to get a 2X Roi a 2.5 Max maybe yeah on cold um that’s the advantage that you guys have you can outspend everyone because your Roi is so much higher just because the back end’s already built yeah it’s not even the back end dude it like we build a whole new back end it’s it’s the attention that you already have and the content that you create if I get someone through an ad for Ryan Pineda that person could go down a rabbit hole for five days of rhyme Pineda content between your short form between your long form and by the time they get to whatever it is that I’m selling them they’re sold yeah right so that that’s really

the key difference I think is like your content allows people to move much faster from cold to warm.

Recommendations for New Entrepreneurs

So, knowing this, you know, as a guy who’s seen been in for 10 years now and have seen you know all this change that’s happening what would you recommend for somebody who’s a new entrepreneur um getting started you know and they want to create products around their expertise what would you recommend?

Um, one, make more content organically. Like I have dozens of friends who only do organic; they make multiple six figures a month in net profit; they just started selling their own products, uh, that’s the number one way. Don’t get into ads, so start there. That’s exactly what I did, by the way, yeah, and I mean, dude, yeah, amazing. Um, and then, uh, number two, uh, I’d say don’t expect the outcome to be

Amazing Start

Amazing, right out the gate. Like, that’s like the number one thing, especially if you don’t have attention. It’s a brand new product you’re launching. Like you said, you only sold one of those things three years ago.

Slow Progress

Yeah, dude, I have so many cases where we do something for someone like a webinar of some sort. We’ll sell one or two the first weekend. They’ll be like, “Oh my gosh, I’m discouraged. It’s never gonna work.” Then five, then ten, then it’s 30, then it’s 100, then it’s 300 every single weekend. And all of a sudden, they’re making tons of money. But it’s just like, it’s a game of percentage points, you know? Like one percentage point every single week on a conversion rate or on a show-up rate or on a click-through, whatever those little metrics are, like it’s adding up those things over time that gets you to the point where you can just clear millions of dollars a month and have some pretty good margins on them. But it all starts with nothing.

Competition in Podcasts

Get it off the ground, and when you’re trying to figure out how to make it work, it’s hard. So I see why both scenarios do that, and why very few ever reach. It’s not bad for people like us who are actually trying to make content and having less competition at the end of the day. But I saw a stat, um, I forgot who sent it to me, but maybe Gary Vee was talking about it. How the amount of podcasts have gone down significantly. Did you see that?

Less Competition

No, yeah, it was like in 2020, was the year of starting podcasts, and so a bunch of people started podcasts in 2020. And now that they look at the statistics in 2023, the amount of podcasts being started is way lower. The amount of people that post once a week on a podcast, I want to say – don’t quote me on this – somebody correct me in the comments, but it was like a hundred and fifty thousand people. There’s only 150,000 podcasts that post once a week. That’s the competition.

Podcasts vs. Other Platforms

And then I saw this from somebody else too, like I keep seeing these things about podcasts. But somebody else posted a video where a guy was like, “Yeah, well, these are the stats on podcasts, but you want to go on Instagram and compete with a billion people. You want to go on TikTok and compete with a billion people. Versus the podcast game is just right there for the taking. There’s no competition.” That’s very interesting at the end of the day. You’re turning these podcasts into, yeah, yeah, they’re gonna be everything anyway. And which is why I believe the podcast is like the most powerful tool there is right now on social media. Not just because, you know, this is my philosophy, this is what we teach our students at Wealthy Creator.

Short Form Content Gateway

You know, obviously, number one, we want to optimize our time as entrepreneurs. We don’t have all day to be sitting making content for 40 hours a week. We got real businesses and other things. We are not content creators first, you know, then figure out a business second. We are business people first who are trying to amplify our business with content. So, in order to do that, we have to be efficient. What I always teach is that your short-form content is just the gateway drug to your long-form. Meaning, my short form is strictly just all about getting eyeballs and attention and getting people to be aware of who I am and what I do and what I teach. From there, hopefully, they go and realize, “Oh, this guy Ryan’s got a YouTube channel. Let me go watch his 10-minute video on YouTube about whatever, flipping houses, personal brand marketing.” Cool. They go see this 10-minute video. Now they get to understand who I am because through a 30-second clip, they can’t really get to know me, right? From there, maybe they notice I have a podcast, and I’m like, “Oh, okay, he’s got this hour-long podcast. Oh, look, he was just with Liver King or Cardone or Patrick Bet-David. Like, this guy’s interviewing some big people I follow. Let me go see what he’s all about.” And then boom, they go watch an hour-long podcast. At that point, if somebody watches an hour-long podcast, they’re most likely buying something.

Podcast vs. Short Form

Right. For somebody like you said earlier, to spend an hour with you, they’re gonna go buy something. And people have to start looking at it like that if they’re entrepreneurs. In that short form leads to long-form. You know, I know this for a fact. We just had an event a couple of weeks ago. You know, we had over a thousand people at the Mirage, and when I talked to the people at that event, they’ve paid at least a thousand dollars to be there. They’ve all told me like, “Hey, I loved your podcast with this guy, with that guy.” Right? It tells me like the buyers are watching long-form. On the flip side, I’ve met many people walking around Vegas who recognize me, but they don’t even know my name. They’re like, “Dude, I know you’re that guy on TikTok.” And I’m like, “Yeah, they don’t even know my name.” They’re like, “You’re that real estate guy on TikTok.” And so it’s like, yeah, they’re obviously not buying anything from me, but at least they’re aware of me, and maybe in a couple of years, they’ll find their path to knowing who I am and what I do, and maybe they’ll be interested. It’ll take years of nurturing. Or do you feel like most of your short form is winning right now? Is it on shorts? We post them everywhere. I mean, we post them on Shorts, Facebook. Do you notice like anywhere pulls in more weight for you than other sources?

Short-Form Content

Um, I mean, shorts are definitely doing good, reels are doing good, TikTok is weird right now, so, you know, not really sure what’s going on with them. But yeah, I mean, like the thing with short form is every platform does it now. So you got to get good at short form, yeah, 100. Um, but the reason I really love podcasts too is like what you said earlier, um, actually, by the time this launches, everyone will be able to do it. So we started not an agency for ads, but an editing agency, and so it’s called Wealthy Media. Anyone can go to it at wealthymedia.com.

Wealthy Media Acquisition

And basically, we just have editing packages for entrepreneurs. So you could buy an editing package where you just send us all your videos, we’ll edit them for you, okay, short form. Or if you want to hire us at the next level, one of our coaches will sit with you for three hours and pepper you with questions to get the most out of you for short form, and we’ll take it, we’ll edit it, we’ll post it, we’ll do everything for you. But one thing we’re going to launch too is basically like the Pineda package. So the Pineda package is basically the most efficient form of filming that you can do, meaning that, “Hey, you’re going to film one podcast a week. It’s going to be an hour long, whatever. We are going to cut that into two 5 to 10-minute YouTubes with lots of edits and b-rolls and subtitles and everything else that a 5 to 10-minute video needs. Then we’re going to also cut it into seven different short-form pieces, you know, under a minute, and get you all of these short-form pieces. And now basically, you took an hour of filming and it gave you your entire week of content because when you think about it, you got one podcast, two basically full-length YouTubes. So that’s three YouTube videos a week. Plus, you got seven short-form, which you can post on Shorts, Reels, TikTok, Facebook. And so basically, you get a reel a day with one hour of work. So like, that’s the Pineda package. That’s the Pineda package because I’ve been doing that for the last two years, and it crushes.

Podcast Production and Editing

You shoot a podcast every week, almost. Well, now I shoot three a week. Wow, three a week, dude. Yeah, mad respect. I enjoy podcasts. Well, you know, the reason I shoot three a week now is because I get so many requests. Yeah, you know, just people hit me up about whatever, right? Somebody’s introducing a friend of a friend, and I’m just like, “Alright, whatever, hop on in.” It’s like how it happened to you, yeah. Um, so yeah, podcasts are great. The amount of short-form content we’ll get from this, my editors, if they really, now granted I don’t need to do like the two 5 to 10-minute clips because I have so many podcasts. But if I was only filming one podcast a week, I’d totally just be really squeezing everything out, yeah. If you had to edit them, you’d definitely be in a bad situation, but this live switch right here is absolutely everything. Like, we don’t have a live switch, and we post-edit our podcast and do the bottleneck that is for the editing process and releasing it. It’s just like, I think after this, I’m gonna go back and live switch all our podcasts because I mean, I assume you’re gonna have this thing ready as soon as we’re done talking, essentially. It’s like, yeah, the podcast editing and podcast is easy, right? Well, if you’re live switching, but um, you know, the hard part is picking the clips. That’s where the money’s at for like the short-form content, yeah, yeah, 100. I mean, that’s where all the money’s at right now. That’s what you do all this for at the end of the day, yeah.

The Pineda Package

And look, like I said, with the Pineda package, it’s for the entrepreneur who doesn’t have a lot of time but they want to get the maximum effect. And that is it. If you film one hour-long podcast a week, you can have a lot of content. Yeah, with us anyways. Yeah, it makes sense, but I still think everyone should also do direct short-form filming like I do. I have a session where you shoot 20 videos, knock it out, and be done and do that once a month. You do that once a month, nice. I assume most of them are here in the cycle here wherever. But I’ll sit there once a month and go film all my reels for the month, and I’m done.

Business Acquisitions

So I have a question for you. Okay, you’re buying a ton of businesses this year, that’s your game plan. What for? And are they mainly businesses that are cohesive with your company, or you don’t even care, you’re just trying to roll out more revenue? No, yeah, so for now they’re cohesive. Um, my goal is 12, I already got two. So Wealthy Media is one of them with the show, that was an acquisition. Basically nice. Um, and then what is the other one? Uh, I don’t know if I can announce it yet, but so there’s another one, yeah. But once that deal’s finalized, that’s two already. And then I’m starting another, a third one that I’m excited about that’s a startup, not an acquisition. But, uh, anyways, majority of businesses I want to already basically connect with what I’m doing. Um, do I need to be the face of all of them? No, absolutely not. Ideally, you’re not. Ideally, I’m not, right? Unless it’s just a big, big opportunity. But, yeah, so what we’re looking for are companies in the real estate niche, and so lenders, title companies, appraisers, whatever, right? I understand inspectors, I get you. I understand this industry right, and so we can take those companies, scale them with our marketing techniques and everything we do. Sothat’s one, uh, the other one would be like you guys…

Future Business Endeavors

to answer your other question I’m also investing in a ton of like random weird things um so we know info now and we can go acquire info companies that need help. Same thing you guys are doing. The third one would be basically like, so those two would be cash flow businesses right now. The third one would be are Hail Marys. And so these would be Tech and blockchain. So, you know, I’ve got an NFT project called Tykes that’s been highly successful and like our mission there is to Pioneer the future of real estate. And so I’ve got so many blockchain businesses that reach out to me on a monthly or weekly basis because they know what I’m doing in that space. And you know, really taking stabs at some of these, like, and granted they’re not going to make money right now, and they may never make money. But, man, if one out of ten of them hits Hail Marys, dude, that’s what they’re for, yeah. Like, they’re, they’re, they could be big. And you know, when I look at utilizing blockchain with transferring real estate and syndications and even when I look at the future of real estate and how we build homes, 3D printing prefab, there’s like a lot of stuff happening that I’m very in tune with that could serve a lot of purposes across the entire ecosystem if we acquire them. That’s insane. And currently not including future acquisitions, how many individual businesses slash products, I guess do you have under Pineda Co. right now? I mean, it depends on how you segment it out. But I always say I have, well, now, seven businesses that are seven to eight figures right now that have all started from scratch. But I mean, you could even segment it out further if we wanted to, like, you can make Airbnb a separate business, the rental portfolio, you know. Like there’s Ryan Pineda, the brand, that the influencer, and you know, we’re now, like, turning content into business. Like before, I never took, like, I just barely ever did sponsors. I barely ever did, like, paid guests or any of this stuff. And now I’m building funnels for that because everybody wants it. And um, it’s like, yeah, you know, it’s probably time to stop running this thing at a loss as far as production goes, yeah, yeah. And you know, start actually paying some bills with the content side. So yeah, you know, we’re, yeah. I want to just build a bunch of different things. Golf with Ryan, you know, that’s a product, that product has done like 300 grand, oh, actually, yeah. No way, Golf with Ryan’s actually a product, that is a product, that’s crazy. It’s not its own business, but it’s a product, that’s her. I mean, to most people, that’s a business, dude. I tell people I’m a professional golfer. I’ve been paid to golf many, many times. Did you, uh, did you beat Pace, by the way? Or did you lose to Pace? I did lose to Pace. So it was embarrassing. It was absolutely embarrassing. I thought you would win, honestly. I’m not going to tell Pace that, but, uh, yeah. I mean, it should just, it was just embarrassing. I’m just so disappointed in myself. And you know, I’ve been embarrassed quite a few times in my life, but this was one of the most embarrassing ones, yeah.

Real Estate Market and Content Trends

So, um, last question for me to you, um, where do you see, uh, the content and the real estate market, both of them going over the next 24 months? Those are two completely separate questions, but I think you probably have a good pulse on both of them. Real estate market’s heating up. I mean, by the time this airs, probably a month from now, you know, today’s, uh, what’s today, 24th, 23rd? January 23rd is the day of this filming. Um, we are already seeing the market heat up tremendously in real estate. Um, so February 24th, hopefully I look like a genius, and it’s already, like, on fire. So that’s what I predict. I mean, I will predict, like, on fire, like it was the last two years. But in comparison to the last nine months, the last six months, it’s going to be way hotter, yeah, yeah. Um, so that’s real estate. Content, you don’t think there’s going to be like, no massive slump, right? No, I’ve been saying that forever, yeah, um, which has been the case. I mean, everyone thinks there’s this massive crash. It dropped about 10%, and now it’s, you know, I don’t want to say it’s on the upswing, but it’s definitely not down anymore. It’s, yeah, gonna be fine. I don’t know about the Vegas market, but in Atlanta where I’m from, there’s, like, no supply. Yeah, like you literally can’t even buy a house if you tried, yeah. And basically, what’s happening now is all these people who were waiting the last six months because they were scared, they’re thinking things are gonna crash, they’ve realized, like, it’s not, and I

need to buy. But now you have all these sellers who are like, “Dude, I ain’t selling. I got a 3% mortgage. There’s no point. I wouldn’t even make money. Why, why would I sell? Where am I going to move?” So there’s basically no supply, but the demand is still there, um, so, yeah, that’s what I think about real estate. On the content side, dude, I’m gonna just keep doing what I do. I’m just gonna keep pumping out massive amounts of content, try and stay ahead of the trends, predict where things are going. I think content’s still at the infancy stage of what it is. You know, if I look at Netflix and Disney and HBO and all these guys, they’re in a content race. Like, they cannot produce enough content.

The Content War

They are paying billions and billions of dollars to make content. YouTube is the same way. They’re trying to pay creators. They’re trying to acquire channels. Everybody’s in the content war because that is what drives attention. And so those who are good at creating content and getting attention will have all the dollars funneled to them naturally. And so we are by no means past anything. It’s just getting started.

Investing More in Ads

But it sounds like you’re also looking to spend more money on ads this year. Oh yeah, for sure. So, you know, like I said, we’ve been doing ads for like six months now, and it’s been good. We’ve learned a ton in six months. And we’re constantly, you know, like I said, I built it the hard way but also the lazy way in that I just said, hey, make organic content, let people just come in Evergreen, and that’s what happened. You know, ironically though, it’s not the lazy way; it’s actually the harder-working route. It is the harder-working. I always say I’m lazy when I’m not, but like to me, I feel lazy because I know I could have done all the other things people do. But I was just like, “Ah, this is good enough.” And it’s because I knew that that was the foundation. I knew that putting my time and energy only on ads was just chasing the rabbit forever. But I knew putting my time and energy here was building a foundation that could last forever. And then I could add ads later. But so now, now that the foundation is built, I need to now go do the things that normal people do in this space. I need to run challenges. I need to run webinars. I need to have different tripwires and all this crap that everyone does that I don’t do. Probably need to not just have a VSL saying, “Buy my stuff,” and it works for you, though. I mean, it works. It works on a warm audience. But will it work on a cold one? You know, those are the things that I’m thinking about.

Compliments and Good Wishes

I’ll tell you someone external who doesn’t know you personally, and hopefully, you know, in the future, we end up building a better relationship together, but dude, it’s extremely impressive what you’ve done in your period. Like from a company structure, from an attention structure, not many people can sell a room of a thousand people. We just did our event. We had 150 people in a room who paid 5 to 10K a ticket, and I know how hard it was to put those people in a room. I can’t imagine a thousand. And we do it every quarter. Every quarter, yeah. Get out, dude. I know when people are like, “Bro, like, that was crazy,” I’m like, “I know, we’re about to do it again.” Like, I’m literally announcing the next one today. Dude, I don’t know. We just started. Like, maybe we’re too naive to just, yeah, we just do whatever. So it’s going to be fun. I love that, man. I hope this year exceeds your goals. I hope you spend more on ads than you thought you were. That’s usually a good thing. That means they’re working exactly. Uh, but yeah, dude, go hard as possible in the info product space this year. I think this is the year that it’s going to pop. You’re going to cash out big on it, and you’re going to change a lot of lives at the same time. I appreciate that, bro.

Closing Remarks

Well, guys, if you enjoyed this, make sure you go follow Eddie also. I did a podcast on marketing and a lot of things we’re talking about, so go check that one out. We will link to it, or you can click right here if you’re on YouTube. And we’ll catch you on the next podcast. See you later.