How to Get Rich, Stay Rich, and Get Richer – Grant Cardone

Step 1: Introduction

Description:

This introductory step sets the stage for the guide, explaining the speaker’s background, purpose, and intent to help the audience improve their financial situations.

Implementation:

1. Begin by addressing the audience with enthusiasm and positivity, acknowledging their presence and excitement.
2. Mention that the focus of the presentation will be on making, keeping, and multiplying money.
3. Encourage the audience to actively participate and learn how to achieve financial success.
4. Share a personal story or anecdote about your journey to success, emphasizing that you started with nothing and overcame challenges.
5. Highlight your accomplishments, such as having multiple successful businesses generating significant revenue.

Specific Details:

• Create a strong connection with the audience by expressing gratitude and shared enthusiasm.
• Clearly state the purpose of the presentation, which is to provide valuable insights into financial success.
• Convey that the audience’s financial future is within their control, and they can benefit from the information shared.
• Share a brief overview of your personal journey, focusing on the transformation from financial hardship to success.
• Mention specific achievements and successes to establish credibility and authority.

Step 2: Audience Engagement

Description:

This step emphasizes the importance of active participation and engagement from the audience to maximize the value they can gain from the presentation.

Implementation:

1. Encourage the audience to take their seats and prepare to absorb valuable information.
2. Motivate the audience by asking if they want to make money during the event.
3. Emphasize that their level of engagement and decision-making will determine their success.
4. Remind the audience that their financial success is ultimately their responsibility and that they have the power to take action.

Specific Details:

• Use engaging and motivational language to create a sense of excitement and anticipation among the audience.
• Reinforce the idea that each individual’s financial success depends on their willingness to participate actively.
• Empower the audience by reminding them that they can choose to make this event a turning point in their financial lives.
• Encourage attendees to adopt a proactive mindset and take ownership of their financial decisions.

Step 3: Introduction to the Speaker

Description:

In this step, the speaker introduces themselves and their background, highlighting their journey from adversity to success.

Implementation:

1. Share your name and express your gratitude for the opportunity to speak to the audience.
2. Reiterate your background, emphasizing that you started with no money, no connections, and faced personal challenges.
3. Mention your current success, including the number of companies you own and their impressive sales figures.

Specific Details:

• Be concise and clear when introducing yourself, ensuring the audience knows who you are.
• Use storytelling techniques to engage the audience emotionally and make your journey relatable.
• Highlight the contrast between your past challenges and your current achievements to inspire the audience.

Step 4: Acknowledgment of Audience

Description:

This step acknowledges the diversity of the audience and addresses any potential doubts or skepticism.

Implementation:

1. Ask the audience if there are attendees who have never heard of you before.
2. Apologize for any oversight and express your willingness to help all attendees, regardless of their familiarity with your work.
3. Encourage attendees to be open-minded and ready to learn about money.

Specific Details:

• Foster inclusivity by recognizing that not everyone may be familiar with your work or background.
• Show humility by apologizing for any potential oversight and assure attendees that they will benefit from the presentation.
• Set the tone for an open and non-judgmental learning environment.

Step 5: Announcement of Focus on Money

Description:

This step emphasizes the central theme of the presentation, which is money, and sets expectations for discussing financial matters in depth.

Implementation:

1. Clearly state that the presentation will revolve around the topic of money and personal finance.
2. Request permission from the audience to focus on money throughout the event.
3. Promise to provide honest and valuable insights about money.

Specific Details:

• Make it explicit that the main focus of the presentation will be money to manage attendees’ expectations.
• Seek the audience’s permission to delve into financial topics and reassure them about the authenticity of the information shared.
• Emphasize your commitment to delivering truthful and valuable content about money.

Step 6: Celebrating Success

Description:

This step emphasizes the importance of celebrating success as a means of attracting more of it into one’s life.

Implementation:

1. Encourage the audience to celebrate success whenever they see it, by clapping, yelling, and screaming.
2. Highlight the correlation between celebrating success and being able to achieve it.
3. Share the idea that celebrating success can shift one’s mindset and attitude.
4. Distinguish between celebrating success and dwelling on failures.

Specific Details:

• Urge the audience to actively express their joy and excitement when witnessing success.
• Stress that celebrating success is not only about external achievements but also about personal growth and progress.
• Emphasize that celebrating success is a positive and proactive way to attract more positive experiences into one’s life.
• Clarify the difference between celebrating success, which is empowering, and dwelling on failures, which can be discouraging.

Step 7: Changing Perspective on Failure

Description:

In this step, the speaker encourages the audience to change their perspective on failure and view it as a learning opportunity.

Implementation:

1. Highlight the common tendency to dwell on failures and express self-pity.
2. Encourage the audience to shift their mindset and see failures as valuable lessons.
3. Stress the importance of gratitude for life’s challenges and difficulties.
4. Explain that personal growth often stems from overcoming adversity.

Specific Details:

• Use relatable examples to illustrate how people often react to failures with self-pity.
• Motivate the audience to reframe their mindset and extract lessons from failures.
• Suggest that gratitude for life’s challenges can lead to personal growth and resilience.
• Share personal anecdotes or stories to emphasize the transformative power of embracing failure.

Step 8: Desire to Contribute and Give Back

Description:

This step highlights the speaker’s desire to contribute and give back to society and the importance of achieving financial success to facilitate charitable efforts.

Implementation:

1. Mention the speaker’s goal of using financial success to give back and help others.
2. Share specific charitable initiatives and foundations that the speaker is involved in, such as raising money for charities and launching a foundation.
3. Express gratitude for the ability to make a positive impact.

Specific Details:

• Clearly communicate the intention to use financial success for philanthropic purposes.
• Provide examples of charitable endeavors and their significance.
• Convey a sense of purpose and responsibility toward making the world a better place.

Step 9: Focus on Achieving Financial Success

Description:

This step sets the tone for the presentation by emphasizing that the main focus will be on achieving financial success.

Implementation:

1. Reiterate that the primary topic of discussion throughout the presentation will be money and financial success.
2. Prepare the audience for an in-depth exploration of financial matters.
3. Remind the audience of the speaker’s commitment to providing honest and valuable insights about money.

Specific Details:

• Reiterate the central theme of the presentation, which is financial success.
• Encourage the audience to actively engage with the content related to money.
• Reinforce the idea that the speaker’s intention is to share truthful and valuable information about financial success.

Step 10: Acknowledge the Past

Description:

In this step, the speaker briefly acknowledges their challenging past and emphasizes how they’ve overcome adversity.

Implementation:

1. Share personal hardships, including financial struggles, drug problems, and self-doubt.
2. Express gratitude for personal growth and transformation.

Specific Details:

• Use concise storytelling to illustrate past challenges and difficulties.
• Avoid dwelling on the past and focus on the positive changes and growth that have occurred.
• Highlight the contrast between the past and the present to inspire the audience.

Step 11: Highlighting Current Success

Description:

This step emphasizes the speaker’s current success and achievements, creating a sense of credibility and authority.

Implementation:

1. Mention the speaker’s current financial achievements, such as controlling over $1.2 billion in real estate.
2. Share recent accomplishments, such as closing a $253 million real estate deal.
3. Encourage the audience to celebrate these achievements with applause.

Specific Details:

• Provide specific figures and statistics to demonstrate the scale of the speaker’s success.
• Use storytelling to make the achievements relatable and impressive.
• Engage the audience by inviting them to acknowledge and celebrate the speaker’s accomplishments.

Step 12: Encourage Audience Engagement

Description:

This step encourages the audience to actively participate and engage in the presentation.

Implementation:

1. Recognize the hardworking individuals in the audience and applaud their efforts.
2. Emphasize that hard work alone is not sufficient to achieve wealth.
3. Encourage attendees to be financially savvy and open to new ideas.

Specific Details:

• Acknowledge and appreciate the audience’s work ethic to create a positive atmosphere.
• Stress that hard work should be complemented by financial knowledge and strategy.
• Motivate the audience to be receptive to new concepts and approaches to financial success.

Step 13: Emphasize the Limitations of Hard Work

Description:

This step challenges the notion that hard work alone is enough to attain wealth and financial success.

Implementation:

1. Clearly state that hard work, while important, is not the sole determinant of financial success.
2. Share personal experiences to illustrate how hard work alone did not lead to wealth.
3. Prepare the audience to explore alternative strategies for financial prosperity.

Specific Details:

• Deliver a straightforward message that challenges the conventional belief in the power of hard work.
• Offer personal anecdotes or examples to validate the point that hard work may not be sufficient.
• Maintain a balanced perspective by acknowledging the importance of hard work while emphasizing its limitations.

Step 14: Past Financial Struggles

Description:

This step narrates the speaker’s personal experience of financial difficulties, emphasizing the contrast between the past and the present.

Implementation:

1. Share personal challenges, such as being unable to pay rent and facing financial hardships.
2. Express empathy toward the audience by acknowledging that money problems can be universal.
3. Highlight the contrast between past financial struggles and the speaker’s current success.

Specific Details:

• Use storytelling to vividly describe the speaker’s past financial difficulties.
• Relate to the audience by expressing understanding and empathy for their financial challenges.
• Emphasize the transformation from a difficult past to a more prosperous present.

Step 15: Excuse for Money Problems

Description:

In this step, the speaker addresses the common excuse of having financial problems while living in a country with opportunities.

Implementation:

1. Assertively state that having money problems while living in a country with opportunities is not a valid excuse.
2. Acknowledge that this statement may be offensive to some, but it serves as a wake-up call.
3. Encourage the audience to focus on solving their financial issues rather than making excuses.

Specific Details:

• Deliver the message straightforwardly, even if it may be uncomfortable for some in the audience.
• Emphasize the importance of taking responsibility for one’s financial situation.
• Prompt the audience to shift their mindset from excuses to solutions.

Step 16: Celebrating Success Continuation

Description:

This step reinforces the idea that celebrating success is essential and encourages the audience to adopt a celebratory mindset.

Implementation:

1. Remind the audience to clap, yell, and scream whenever they witness success.
2. Explain the connection between celebrating success and attracting more of it.
3. Discourage spending excessive time focusing on the speaker’s character flaws or defects.
4. Emphasize the importance of celebrating achievements rather than critiquing personal traits.

Specific Details:

• Reiterate the call for active celebration of success.
• Reinforce the concept that celebrating success can help manifest more positive outcomes.
• Address potential distractions by advising against excessive scrutiny of character flaws.
• Encourage the audience to prioritize celebrating achievements over personal judgments.

Step 17: Change in Perspective on Failure Continuation

Description:

This step continues to encourage the audience to view failure as a valuable learning opportunity.

Implementation:

1. Stress that focusing on failure and self-pity is unproductive.
2. Reinforce the idea that failure can be a source of growth and development.
3. Encourage gratitude for life’s challenges and the opportunity to overcome them.

Specific Details:

• Reiterate the message that dwelling on failure and self-pity is counterproductive.
• Emphasize the potential for personal growth and learning from failures.
• Promote a sense of gratitude for the challenges that contribute to personal development.

Step 18: Desire to Contribute and Give Back Continuation

Description:

This step continues to highlight the speaker’s philanthropic goals and the positive impact they aim to make with their financial success.

Implementation:

1. Mention charitable initiatives, such as raising funds for charities and launching a foundation.
2. Express the intention to give back and help those in need.

Specific Details:

• Reiterate the speaker’s philanthropic intentions and their involvement in charitable endeavors.
• Emphasize the desire to make a positive impact on society through financial success.

Step 19: Focus on Achieving Financial Success Continuation

Description:

This step reaffirms that the primary focus of the presentation will be on achieving financial success.

Implementation:

1. Remind the audience that the central theme of the presentation is financial success.
2. Encourage active engagement with the financial content to maximize learning.
3. Restate the commitment to providing truthful and valuable information about financial success.

Specific Details:

• Reiterate that the primary focus is on the topic of financial success.
• Prompt the audience to remain engaged and open to financial concepts.
• Reinforce the promise of sharing authentic and valuable insights into achieving financial success.

Step 20: Acknowledgment of Family and Financial Decisions

Description:

This step addresses the conflicting advice people receive about mixing family and business.

Implementation:

1. Mention common advice about not mixing family and business.
2. Highlight the contradiction between this advice and the instruction not to talk to strangers.
3. Emphasize the importance of understanding the role of strangers in achieving financial success.

Specific Details:

• Acknowledge the conflicting advice people often receive regarding family and business.
• Point out the contradiction between cautioning against talking to strangers and the reality of relying on strangers for opportunities.
• Encourage the audience to reconsider their perspectives on family and business.

Step 21: Understanding the True Desire

Description:

This step highlights the importance of seeking freedom rather than just money.

Implementation:

1. Emphasize that true desires often revolve around freedom rather than money itself.
2. Convey that money is merely a means to attain freedom.

Specific Details:

• Stress the difference between seeking money and seeking freedom.
• Encourage the audience to consider what freedom means to them personally.
• Reinforce the idea that money is a tool for achieving the freedom to live life on one’s terms.

Step 22: Celebrating Success with Enthusiasm

Description:

This step emphasizes the audience’s role in celebrating success with enthusiasm.

Implementation:

1. Remind the audience to express their excitement and enthusiasm when celebrating success.
2. Encourage applause and lively reactions whenever success is witnessed.

Specific Details:

• Reiterate the importance of actively participating in celebrating success.
• Prompt the audience to engage with enthusiasm and energy.
• Highlight the role of the audience in creating a celebratory atmosphere.

Step 23: Key Elements That Transformed the Speaker’s Life

Description:

This step lists 20 key elements that have had a transformative impact on the speaker’s life.

Implementation:

1. Present a list of 20 elements, including personal growth, sales and marketing, social media marketing, motivation, pipeline management, discipline, daily rituals, time management, and relentless follow-up.
2. Acknowledge the significance of these elements in achieving financial success.

Specific Details:

• Provide a concise list of key elements that have contributed to the speaker’s success.
• Stress the importance of these elements for the audience’s own journey to financial success.
• Encourage the audience to consider how these elements can be applied in their lives.

Step 24: Importance of Family and Financial Stability

Description:

This step highlights the importance of financial stability for supporting and providing for one’s family.

Implementation:

1. Emphasize the role of financial stability in fulfilling family needs and responsibilities.
2. Address the balance between being a loving family member and providing for one’s family financially.

Specific Details:

• Stress that financial stability is crucial for taking care of one’s family and ensuring their well-being.
• Highlight the potential conflict between wanting to provide for one’s family and feeling resentful about financial responsibilities.
• Encourage the audience to consider the role of money in their family dynamics.

Step 25: Embracing Mentorship and Learning

Description:

This step emphasizes the importance of seeking mentorship and continuous learning.

Implementation:

1. Share the speaker’s experience of seeking mentorship and guidance.
2. Encourage the audience to be open to learning from others and acquiring new knowledge.

Specific Details:

• Provide insights into how mentorship has played a pivotal role in the speaker’s life.
• Motivate the audience to seek mentors and educational opportunities.
• Reinforce the idea that continuous learning is essential for personal and financial growth.

Step 26: Consistent Reading Habits

Description:

This step advocates for the habit of consistent reading as a means of self-improvement.

Implementation:

1. Stress the importance of reading as a way to gain knowledge and improve oneself.
2. Encourage the audience to make reading a regular part of their lives, even if they don’t enjoy it initially.

Specific Details:

• Emphasize that reading is a valuable tool for personal development.
• Highlight the benefits of reading one book a month for continuous growth.
• Motivate the audience to prioritize self-improvement through reading.

Step 27: Taking Calculated Risks

Description:

This step underscores the significance of taking calculated risks when it comes to financial endeavors.

Implementation:

1. Encourage the audience to surround themselves with individuals who are willing to take financial risks.
2. Stress the importance of learning negotiation and deal-closing skills.
3. Highlight the value of collaboration and partnerships in achieving financial success.

Specific Details:

• Emphasize that calculated risks can lead to financial growth and opportunities.
• Encourage the audience to seek mentorship in negotiation and deal-making.
• Reinforce the concept that collaboration and partnerships can expand financial horizons.

Step 28: Balancing Work and Life

Description:

This step addresses the work-life balance and its relationship to financial success.

Implementation:

1. Acknowledge that work-life balance is desirable but may require financial stability.
2. Suggest that work-life balance becomes attainable when financial stability is achieved.

Specific Details:

• Recognize the importance of work-life balance.
• Emphasize that achieving financial stability can provide the foundation for work-life balance.
• Encourage the audience to consider the role of financial stability in achieving personal goals.

Step 29: Building Trust in Yourself

Description:

This step reinforces the idea that self-belief is crucial for financial success.

Implementation:

1. Stress the significance of believing in oneself and one’s potential to attain wealth.
2. Encourage the audience to develop self-confidence and a belief in their right to financial success.

Specific Details:

• Emphasize that self-belief is a fundamental aspect of financial success.
• Motivate the audience to cultivate self-confidence and a positive self-image.
• Reinforce the idea that financial success begins with trust in one’s own abilities.

Step 30: Money Management and Tax Strategies

Description:

This step addresses the importance of effective money management and tax strategies.

Implementation:

1. Express the speaker’s perspective on taxes and the desire to minimize tax liabilities.
2. Encourage the audience to learn about money management and tax optimization.

Specific Details:

• Highlight the speaker’s desire to minimize taxes and manage money effectively.
• Motivate the audience to educate themselves on financial management and tax strategies.
• Reinforce the idea that financial success includes understanding and optimizing taxes.

Step 31: Embracing the Game of Wealth

Description:

This step encourages the audience to embrace the pursuit of financial wealth.

Implementation:

1. Promote a mindset shift from resisting financial strategies to embracing them.
2. Encourage the audience to take control of their financial destinies and be proactive.

Specific Details:

• Reinforce the idea that embracing financial strategies is essential for success.
• Motivate the audience to take charge of their financial future.
• Encourage a shift in mindset from resistance to proactive involvement in financial matters.

Step 32: Valuing Financial Freedom

Description:

This step underscores the importance of valuing financial freedom as a primary goal.

Implementation:

1. Convey the idea that financial freedom should be the ultimate target.
2. Emphasize that money is a tool to attain the freedom to live life on one’s terms.

Specific Details:

• Stress that financial freedom is the primary objective.
• Encourage the audience to define what freedom means to them personally.
• Reinforce the notion that money is a means to achieve personal freedom.

Step 33: Celebrating Success Actively

Description:

This step highlights the significance of actively celebrating success.

Implementation:

1. Remind the audience to express enthusiasm and celebrate achievements.
2. Encourage applause and lively reactions when success is witnessed.

Specific Details:

• Reiterate the importance of actively participating in celebrating success.
• Prompt the audience to engage with enthusiasm and energy during celebratory moments.
• Highlight the role of the audience in creating a celebratory atmosphere.

Step 34: Key Elements That Transformed the Speaker’s Life (Continued)

Description:

This step continues the list of 20 key elements that have had a transformative impact on the speaker’s life.

Implementation:

1. Present the remaining elements from the list, such as taking risks, negotiation skills, collaboration, and spirituality.
2. Acknowledge the significance of these elements in achieving financial success.

Specific Details:

• Provide a concise list of key elements that have contributed to the speaker’s success.
• Stress the importance of these elements for the audience’s own journey to financial success.
• Encourage the audience to consider how these elements can be applied in their lives.

Step 35: Storing and Managing Money

Description:

This step addresses the importance of proper money management and storage.

Implementation:

1. Emphasize the significance of managing and safeguarding money effectively.
2. Encourage the audience to adopt responsible money-handling practices.

Specific Details:

• Highlight the importance of responsible financial management.
• Motivate the audience to develop strategies for storing and managing their money securely.
• Reinforce the idea that effective money management is a key aspect of financial success.

Step 36: Believing in Personal Potential

Description:

This step reinforces the idea that believing in one’s potential is a critical element for financial success.

Implementation:

1. Stress the significance of self-belief and the impact it can have on achieving wealth.
2. Encourage the audience to cultivate self-confidence and a belief in their capacity for financial success.

Specific Details:

• Emphasize that self-belief is a fundamental aspect of financial success.
• Motivate the audience to build self-confidence and a positive self-image.
• Reinforce the idea that financial success begins with trust in one’s own abilities.

Step 37: Prioritizing Financial Education

Description:

This step emphasizes the importance of financial education for achieving success.

Implementation:

1. Share the speaker’s perspective on the value of financial education.
2. Encourage the audience to prioritize learning about financial matters.

Specific Details:

• Highlight the speaker’s belief in the significance of financial education.
• Motivate the audience to invest in their financial education and seek knowledge in this area.
• Reinforce the idea that financial literacy is essential for financial success.

Step 38: Taking Charge of Your Financial Future

Description:

This step encourages the audience to take control of their financial destinies.

Implementation:

1. Promote a proactive approach to managing one’s financial future.
2. Encourage the audience to make informed financial decisions.

Specific Details:

• Reinforce the idea that taking charge of one’s financial future is crucial for success.
• Motivate the audience to be proactive and responsible when it comes to financial matters.
• Encourage the audience to seek financial independence and self-reliance.