How to get anything you want in life or business- Grant Cardone

Intro

I’ll give you a signal that’s coming down, appreciate your thinking enough. I mean to come down all the way to Miami. I know, I know you’re working hard right now, going around the country, getting interviews all around the world, picking up players with an audience. He’s just here to steal my audience, folks, which, by the way, you’re welcome to have. That was my only, my second reason, yeah, for coming down. My first one is you’re the perfect person to do this interview because this is about how to successfully accelerate business growth. Specifically, how to creatively emulate ideas from other industries where companies have poured in thousands of time, effort, and money, perfecting concepts, yeah, right? Yeah. So you can avoid wasteful expense and effort and accelerate that profit. Now, right? Yeah.

Interviewer’s Background

And so the reason I want to interview is because you’ve got so many different successful businesses at high levels, high success, yeah, yeah, in a lot of different verticals. You know, you started in the auto, and you started in sales training, yeah, yeah. You’re in, no, I state your everyone started at McDonald’s like I, you know, people don’t know about. I lost my first six jobs, I don’t know if you know that, six jobs I was fired from everyone. I looked a lot at your 10x, oh yeah, a lot about your story of that. I had no idea.

Early Career and Mistakes

So, you know, when I got into the training business for the automobile industry, you know, they don’t care about your story. They’re, you know, I was thirty, thirty years old, talking to guys 50 years old, and I just dropped right into the content like I’m like, here’s how he closed the deal, this would you say, and my content was so, so rich and original at that time, which was a mistake for me, by the way. Why do you say that? Because, because I had birdie-birdie, he’s doing his deal, but he just, he was just feeding, he was feeding, like the Republicans just feed the red meat and the Democrats just feed whenever their base wants. He was smart enough to, like, I’m just gonna give them what they want. I’m gonna just be the old country guy saying, meet, greet, qualify, laying them on the car, and here I’m saying, hey dude, that is broken, yeah, it’s not gonna work. And it doesn’t work for the best people. The great, the great salesmen don’t do any of that, you were the first one. But, but killed me, I was trying to sell something no one wanted, even though I was right, like, like this is a really big to me, 30 years to understand, just because you’re right, and just because you’re passionate about something, doesn’t mean the marketplace wants it.

Selling Ideas and Survey Mistake

But as that is interesting because you’re, you’re onto something here, because when I initially followed you, you’re selling, you’re teaching, and the industry still fights it a little bit today, even though it’s clear and obvious, still fights it, correct? And that is give, give, give, you have more information than they want. I’ll get you the price, I’ll get to the down payment, I’ll get you to that. It is like I don’t even have the mask that is, “Hey, welcome, what can I get your price on?” That’s what I had introduced, initiate all these price-sensitive issues, nobody wanted to do that. Now it was right, and that’s the thing, just more right today than ever, yeah, it was always been right, but it doesn’t mean they wanted it, correct? Number one, that was a big mistake. Number two, I was, I was selling a product nobody wanted, okay? They wanted your product, yeah, okay. I didn’t even survey anybody. I was passionate, and this is where I always tell people, look, follow the money. Don’t follow your heart, your heart, your heart can actually mislead you, and, and I believed without doing any surveys, here I was gonna bust my ass for the next ten years or 12 years, knocking on doors, trying to sell this idea nobody wanted, training, so I had all these if I did, but if I, de surveyed, I just said, “Wait a minute, there’s 20,000 car dealers, they all spend money in advertising, whether it’s a little bit or a lot, and the good ones spend a lot, yep. They don’t all spend money on training, and even the ones that do only spend a tiny little bit, like I didn’t even survey because I was so blinded by my passion, or this idea, that I was going to somehow.”

Changing Perspective and the 10X Rule

Change the industry, and I was gonna change selling, and nobody wanted to change selling. They’re like, “Dude, I just want to make money.” Yeah, and so that, that cost me making that mistake. That was the massive, that was probably a billion-dollar mistake for me. Got all these questions lined up, and this one hit me last night, it’s perfect that you say that. At what point, when and what happened, where you got that aha moment and you made that switch to that right there, what you just said? Well, in other words, I’m gonna quit pushing or selling what I want, and I’m just gonna follow the money, yeah. It was probably a gradual thing. It was like, you know the Frog, the 100 more than the Frog boiling the Frog, you know, I’ve been boiled for over long periods of time, and finally said I got to get out of this water. So the first thing was probably the, well, the beginning, in the very beginning. I got infatuated with the success, right? So I’m 33 or 34 years old, Bob Moore was taking me around the country, I’m doing seminars. I mean, I remember when I walked into a room, and I’m like, “One day, I’m gonna do this room.” It was the Oak Brook, Illinois Marriott. I just said that about the meeting I attended this morning here. There’s a 170 people. I think I said, “That’s incredible the way you start your day here.” Yeah, that alone could be a podcast and inter, but that’s incredible the energy that when you as soon as you walk in the door here, I’ve never seen anything like it. Look, I’ve had CEOs, I’ve had Les Brown, Steve Harvey. I’ve had like a people go in there and that means that I’ve never been seen anything like this before. I’ve had people said I’ve been a coca-cola meetings, Google meetings, like I’ve never seen that meeting. But my point was I was in the Oak Brook, Illinois, I was probably 33 years old, 32 years old, it might have been 31 actually, I was with Tom Stoker, yeah, and I walked in there was room Oak Brook, Illinois, subterranean building, it was underground, it was like in the lower lobby, it was called lll, and there was maybe seating for 120 people, and like one day I’m gonna do a room this big, one day, 120, 120 people. I got a hundred 70 employees back there, yeah, in one room every day. And then we did Miami Marlins stadium, 35,000 people were there, you word that I was there. So all I’m telling you is it’s been a long 30-year span of like changing my mind, okay, small rooms don’t work, no, okay, calling on a handful of people doesn’t work, having a few customers doesn’t work, just because you’ve got a great idea, it doesn’t mean it’s gonna work, like you have to start. People, this was what the 10x rule was when 2008 happened, Scott, what happened for me was everything, all the pains and sufferings and setbacks and discouragements that I had experienced in 2008, every one of them just hit me like, “Oh, you do, you’ve been thinking too small the whole time,” because two of my companies were cut in half, the real estate got frozen, the real estate actually got me through, yeah, ’cause it continued the cash flow. The other two just, they just were bleeding out, I don’t know how bad 2008 hurt you, but I was able to get through that without laying off, and we still made money, but yeah, but I remember we roll, we were all working three times it’s hard for less, yeah, yeah, we, I didn’t lay off anybody either, but I only had five employees, so that was the problem. I’m like, “What am I doing here? I am in an industry that, let me tell you, was too small.” The one thing that I got from 10x, uh-huh, and so I’m sitting there, and we’ve done very well, so, you know, unbelievable, but I’m sitting there, and I’m watching this, yeah, yeah, and I’m thinking to myself exactly what you just said, “Well, my target is it isn’t even close to where it needs to be. I’m not thinking.” So when did any, where did you said that when you got there was a Friday Saturday is the first day, exactly, it was the first day, it was our goal, Bobby, yeah, as soon as I got there, I thought, “What the hell am I, so he walked in the building, yeah, right?” I mean, my goal of that event was ’cause sure he asked me, she’s like, “What’s your goal of this event?” And I said, “My goal is that people walk into the event and before one thing happens, they decide, ‘What have I been…?'”

Realization and Perspective Change

“…because I’ve known you in the hundred twenty rooms, yeah, exactly, tenant. So I’ve seen this growth, yes, using acceleration. I’ve watched it. I watched you go through, you brought up the recession, that’s about when you started all the social media, that’s when everything, everything, everything. So you asked me when it happened, yeah, when that happened, it just all, that’s what I wrote the 10x rule all night, what am I doing? What was I thinking about 1 in 2x and 3x in golf in my car and my house paid for? This is what the middle class is built on, let me get mine, this is what general managers suffer from, I’m gonna get my eight hundred grand a year. I’m [ __ ] I’m [ __ ], I get to go on a vacation, you know, I get to go to weeks almost anywhere I want, the Mercedes is going to take me to Germany, and you think you’re hot [ __ ] Nuno said everything just gets taken away from you, yeah, because you don’t have enough, there’s like and nobody gets to talk about this, correct, because if you’re making 800 grand a year, you’re better off than 99% of the population on planet Earth, so you can’t really talk to anybody, so you and your buddy this making 800 grand, you’re bragging about the whiskey’s you drink. So I’m looking at a new place and and it’s up there and and the guy that my agent’s sitting there talking about, well, this guy’s looking at it and I think he makes about, you said 800, yeah.”

Be Obsessed with Energy

“Yeah, and I told him, I said, well, if I made that, I wouldn’t even be looking at this place. I don’t understand how people spend that kind of money when they’re making that. Yeah, Jason Statham, the actor, yeah, came to my house. I’m selling my house in LA. This is seven years ago. I was there, yeah, great house, a great house. So somebody said Jason Statham’s coming here. I said he came by my house, dude. This was before he was in ‘The Expendables,’ and I said, there’s no way he’s not even qualified about this place, and they’re like, ‘Whoa, yeah, yes.’ I said, ‘No, did he know the guy doesn’t make enough money?’ His manager guys maybe, but you had a great line in that because they did a video of you trying to sell that. Yeah, I remember the show, oh yeah, yeah, yeah. Did you tell them? I guess you’ve been doing your homework. Oh, hey, buddy, that idea because they said it was a million dollars overpriced. I said, the whole thing’s overpriced, dude. The guy that’s gonna buy this is worth two million dollars. By the way, the people that bought the house were worth thirty-two billion million. I grant took the guy’s coffee and said, ‘Coffee’s for closers,’ yeah, yeah, that was great.

So, you made a decision when you walked in the room, hey, I got to do what am I think, well, then it kept me in reinforced, I think. Bethenny was one of the people that gave the great analogy of the exercise she did when she was jumping off the cliff and had to crit to hold on to her partner, uh-huh, and no one else was failing at it. She succeeded, and she said the reason she succeeded at it was because everyone else was jumping straight out, and they didn’t account for the fact that gravity was going to take them down, says she said she aimed higher than jumped up and landed where she needed to accomplish the goal. And to me, I kept thinking about, yeah, yeah, because you’re going to 10 times the gravity, in economics, gravity is people let you down, customer doesn’t do what they said they were going to do, employees don’t show up, somebody gets sick, like there’s all this gravity, economic gravity, right, these things that no one would budget, you would never ever be this pessimistic, you got an employee turnover, you got customers that dumped you for whatever reason, you’ve got it just doesn’t matter, there’s always something totally, I mean, you get in a wreck, I mean, blah, stuff happens.

So, let’s say I’m a business owner, yeah, all right, and I think any successful business owner, the successful ones always know there’s a lot of room for improvement, but I’ve got a business, I’ve got all kinds of room for improvement, right? I hire you, I say all of a sudden you’ve got a side gig where you’re dedicating and you’re going in personally and handling my situation. I say, ‘Grant, I need you to turn this ship around. I don’t need you to show me exactly what I need to do, what’s the first thing I’m hearing me, you’re hiring you personally to change that and it helped me maximize my potential in my business, my business is potential, yeah, what’s the first thing you changed it to change the status quo, what’s the first thing we’re gonna do is we’re gonna, you know, I want to know what the target is, like, okay, what are you doing now, what, what are you doing now, okay, and then, okay, what’s the biggest player in the space doing, okay, so that’s where we at now, okay, and what’s the biggest player, and you’d be shocked by how many businesses probably don’t even have, know that answer, yeah, you know, because they’re making decisions based on what they’re doing, they’re like, ‘Look how good I’m doing right, oh yeah, I’m disappointed, but look how good I’m doing, oh, I know I could do more, but you know, my dad never made more than blah, it’s this comparison thing,’ and that’s why I said in the book, if you’re not first, you’re last, competition is bad for the super performer, competition’s terrible, why is that? Because, because I’m comparing two broken people that have given up on their targets, they didn’t, you know, got comfortable, they got comfortable, right? It’s so easy to get seduced into comfortability, yeah, like, like I’m just comfortable, so you’ve got a sign on your wall, be obsessed or be average, yeah, yeah, yeah, I don’t think there’s anybody that is a living example of that better than you, you’re clearly, yes, man, look, I am, I am obsessed, idiot, and I said, you got this mentor thing coming up, yeah, yeah, and I’ll sit there, I had a conversation with you around the Kentucky Derby, and I said, I just want to come down here and shadow you, I pretend I’m not even there, yeah, yeah, I just want to walk around because I just, first off, I want to see if I can keep up physically, yeah, yeah, guys worried about that, I was telling Jarrod the other day, I said, I think people don’t like me because we’ve been trying to figure out why do I get so much hate, I mean, you hear it so, I get a lot of criticism, okay, and I think that happens, I think that happened more to you back in, no, no, no, no, dude, it is, it is, it is, it’s a lot, but I think a lot of people have graduated or elevated up to now appreciation and respect, I think you went to a, I think there’s a lot of people there might be, I’m going through new layers of it, like you keep going through new layers of okay, who’s this dude, because, like, a lot of people don’t know me, like, automobile industry knows me, right, and so I would agree with you, some of those people are like, okay, that’s the

legitimate, yeah, everything I said about him five years ago, yeah, maybe I was wrong, dude. I had a guy, had a car dealer, we open Cardone Capital not 20 months ago, I had a car dealer said, ‘Hey, I want to put 400 grand in your fund,’ I said, okay, so he gives us 400 grand, and I and I go back and look through the files, I said, I know this name, I know this name, right? Find out what he’s bought from me, nothing, not a book, not a program, not a ticket, not a workshop, nothing. He’s in the Midwest, I’ve been to his city 50 times, yep, doing seminars, I call him up, I said, ‘Do you never bought anything from me?’ And he’s like, ‘Yeah, I really didn’t like your [ __ ], yeah, but but I I respect you as a business man, okay.’ He put 400 grand in Cardone Capital two months later he buys every product I have, yeah. So I just was hitting him at the wrong place, right, he wanted the investment, not the training. That goes back to that story from earlier, and so I think some of these people that were in automotive, okay, do respect me today and maybe still don’t, whatever the information or maybe I’m right now, I don’t know, but I’m moving into other layers out in the world that bugs people. Some of my peers or contemporaries are like, ‘Where’s this guy get his energy from? Mr. Bezos has a good good a good comment, quit worrying about what’s gonna change and worry about what tonight we’re gonna change, and people will always want to make money, save time, and do it easy, yeah, yeah, yeah, but but I think on that line about the perp the energy right, and like this be obsessed or the average thing like when you if you could if a person can tap into that, okay, you can’t out advertise that, you can’t out product out, you can’t, you know, like the energy, like the there’s something that can’t be duplicated, right, you can’t, the personal energy of the individual is about when you tap into.”

Conclusion

The verbatim transcription is complete, including the added punctuation for improved readability. If you need any further assistance or have additional requests, please feel free to ask.

Leveraging Social Media

“your purpose line perfect exactly on top your line I think that’s what makes you unique more than other people and so because there’s a lot of people that are very successful garyvee we can go on and on a lot of them you have on the stage at your conference you there’s very few of them have the energy level or the commitment that you have and so I go back to the recession when you said you had five employees right to me what you’ve been able to do is you’ve looked at social media as a great equalizer so when you said you can’t outspend stuff you knew you could outwork people yeah yeah and you could have a lot more activity as long as I’m on the as long as I’m on my service line my contribution line right yeah so you sit there and take social media and said this is free just do no at least initially but more importantly more importantly it was not regulated correct that was the most entertaining part to me like the Facebook and Instagram and YouTube YouTube was our first it was our first venue like when 2008 happened what happened but what happened was Alana’s like what are we going to do you know it in a mic I got to get known like I was depending upon one industry I should have never done that I got seduced by one industry the nominee clay tchard the language and it’s an easy industry to get seduced by big pockets and again and in because I was dependent upon him I also didn’t like them so I got to take all the [ __ ] did you see me at and I’d be like I [ __ ] hate being here and oh yeah long before I pulled out of the space I could go into them cuz I’m like I don’t like being here and the reason it wasn’t the car dealer that I didn’t like it was me being lazy with the car dealer that I didn’t like right so every time I went to something I was like I’m dependent on this guy and nobody wants to feel dependent now right and because I didn’t have the flows coming in now I don’t depend on the car dealer there they’re maybe 20% of my revenue eighty percent comes from others so so I’m much more free and happy to do business with them I can actually offer more now you follow what I’m saying yeah at what point did your target change so well listen at you there’s no way you had the target or even thought about the levels of success that you have today that’s one of years ago so what do you mean like the ten years ago bro ten years ago ten years ago look look all this happened in the last eight or nine years now the first twenty six or twenty years had to happen yep they had to happen you know they had to happen to whatever to build the muscle and griten but when I saw Facebook and YouTube particularly YouTube when I saw you too bye Mike okay wait a minute I was baffled by it I’m like okay nobody knows me outside automotive 80% of automotive nothing like me okay it’s extremely expensive to do business here you know these conventions were like they’re very well spent three will spend three hundred thousand this year a ten idea yeah I mean I was like I couldn’t even make sense of it right so I see YouTube I’m like it’s free I got to get people to know me because the card car dealers have been cut in half there’s only 10,000 of them now they can do business maybe ninth Allyson maybe a thousand of us want to spend any money on training like like I just got it was terrible model right I got to get known the total in I got to get known I got to get known the only way to get through this I said the the recession is happening to me personally because nobody knows me on the planet so boom you too pops up okay I’m like okay what can I say on it anything well [ __ ] I remember though you did say everything every day anything for me like anything from you for with a strategy and said just get out there and do it oh yeah like like like no regulation I don’t have to edit it I can drop anything I want they won’t stop me from using it I can put anything I want I can do five four five or six a day and it doesn’t cost anything I mean this is this is a poor kids dream yeah poor kid with a big mouth okay so YouTube first and then somebody was in my office said hey you know this thing Facebook and I said Facebook tell me about it blah blah blah I was him I know exactly where I was sitting right now when I heard this this would end up being worth hundreds of millions of dollars to me and I was like Facebook that’s that’s stupid okay this meetings over get out of here I got to go and I sat there and I remember I can hear this thing bouncing in my head that’s stupid that’s stupid any time I hear that’s.”

Stupidity and Competition

Stupid, I know, like every bell goes off in my head, dude. Pay attention to this because if I’m saying it’s stupid, so are a bunch of other people, all my competition is, yeah. Joe still doesn’t use Facebook. I’m just using Joe as we were at the same place at that time, yeah. And then I just, like, lifted. And you brought up a good point. Let’s talk a little bit about social media, yeah, yeah, you’re king at it, so you know Forbes. I mean, let’s, we do is number one market or watch, right? Yeah. And a lot of that has to do with social, uh, I mean, it’s all to do with social, yeah.

Overcoming the Fear of Social Media

And so I’m sitting here, I think a lot of people struggle with this, and that is, I don’t want to be, I struggled with it, yeah, I’m speaking from personal experience, you’re right. I don’t want to put myself out there, not because I’m afraid of what I’m saying or anything, like I know what I’m talking about, but I don’t want people, I worry about what people are gonna think as to why I’m doing it, and it’s making it all about me, yeah, yeah, yeah, alright. You never had that issue; it doesn’t seem like you just went full steam ahead. I’ve gotten over that, by the way, because, because of your 10x, I said to myself, dude, dude, no, but how am I doing if nobody knows you, nobody follows you, correct, okay.

The Importance of Attention

Attention, attention, attention is the creator of currency. So attention pushes up, push energy out into the universe, energy comes back, and that energy’s gonna be money at some point. It’s gonna be money; it’s gonna be admiration; it’s gonna be hate; it’s gonna be, I don’t know, I disagree; all that is energy. You said something, let me just say this because the car dealer, what does the car dealer do? He spends all this money on a location, millions and millions of dollars, and then stacks on millions of dollars worth of inventory, yep, shiny, washes it, shines it, polishes it, opens up the roofs, the hoods, the doors, at around, put some lights on it, why? I’m in. And then all of a sudden, you guys go dark the other, the rest of the, like, like that’s not what people are, people are not driving by just in front of your store, yeah.

Utilizing Free Social Media

And so Facebook and Instagram and YouTube and LinkedIn, those things, you don’t have time for, right? That’s right; that’s what everybody says, I don’t have time for that. But he, you have that five, there’s a reason for not saying because you wouldn’t buy your attention, you buy your attention on TV, okay, this is free attention, and everybody’s there, everybody, yeah. I don’t think I ever, ever, I mean, I got a little, little thing here, and it’s got like, probably everybody else’s, okay. I got YouTube, LinkedIn, Twitter, Snapchat, TikTok, Facebook, Instagram, I got a repost for Instagram, I got Cameo in here if you want me to do a Cameo meeting with you, 250, I’m cheap now, I’m 250, dude, I’m cheap; I started $99, we had hundreds of them all right, and then I went to 250, and that got it down to something like, I got Pinterest and, and Google+, Google+ is dead, right, one of these is dead now, but the point is like these are free, correct, now the question is, what is my message, and you saw that it doesn’t look like it’s just me, me, me, and you said something that, that’s correct, and I think that I’m not gonna figure, you’re not gonna figure out the me, me, me, you, you, you, or the variation; you’re not gonna figure out in a boardroom, you’re not gonna figure out on a piece of paper, this is what I’m going to talk about; you got to do it, the only way to do it is to, the only way to learn how to communicate about your car dealership or about your beauty salon or whatever it is, is to start communicating, all right.

Investing in Growth

So let’s say you come in, I hired you, I don’t know, I don’t need all that, well, six months in, it works, yeah, yeah, I’ve got an extra seven figures in profit, I’d say Grant, I want to take our relationship to a new level, yeah, all right, yeah, I’m gonna give you 20%, of that million dollars, yeah, the extra money we made because of your idea, right, all right, I’m gonna give you full control of 20% of that, what are you invested in, what, how, what do you do with that 20% to multiply it? I’d probably get rid of somebody in your organization, so how, first thing I would do is I’d probably get rid of somebody, yeah, so, so, like, I never have a lift here without firing somebody, okay, that’s interesting.

Removing Obstacles and Achieving Growth

And, and go, let’s go, let’s talk about that, ever, there’s always somebody in the way, there’s somebody’s got to be killed, like, people have to know we’re serious, yeah, about getting the hill, so sometimes that means, hey, look, you know what, you’re not, you’re not a business leader, take us to the next place, correct, and business leaders at times, I get criticized socially on social media for making quick decisions, but in the end, if you’re not able to make the hard choice, and some people are popular in those realms, if you don’t do that, if you don’t cut out the cancer, yeah, you got no shot, but let’s say that I forget that for a second, let’s say we love all the people there, no, no, I would never, we’d never love all the people there, it’s possible, you know, it’s just not possible, interesting, so, sorry, so what are you looking for then, I’m looking for, I’m looking for compliance, not intelligence, all right, religion says, you know, like we, we had a board meeting, we had a conference meeting, yeah, okay, everybody’s using the conference, yeah, okay, we have created a little conference room, every time I pass by it, I’m like, this room pisses me off so much, every time I walk in there, there’s somebody in the conference table, four or five, six guys talking, the more they, the more they had meetings, our stats were doing this, okay, and I’m like, amen, we

hired three intelligent people, they’re all smarter than me, yep, stats just like kept going slowly, like with all this, think, think was just driving the numbers, now promised, and I took the conference room, I said, sherry, give that room to Ron, that’s gonna be his office, what about a conference room, throw it anywhere, throw that table anywhere in the open, well, the guys like using it, exactly, they like using it, get rid of it, how do you challenge that, your most creative or talented people, because I don’t want your ideas, I don’t care about your ideas, so you’ve got, you know, I know if you, your people, I know they’re pretty talented, yeah, all right, but but but but here’s the deal, dude, the only thing I look at, it’s the stats, the only thing to run it by data on, like, a status, do lift that bar, lifts the graph, lifts the graph, lifts the graph, okay, lift the graph, yep, so I’m like, what lifts the graph, that’s all I care about.

Focusing on Wins and Victories

Well, we got the CRM, the issue, we got this going on, dude, I don’t care, that’s three months from now, it’s 60 days from now, whatever, you go handle it with your, in your little closet, I need to lift the graph, so for me, it’s about a weekend and then a month and then two months, it’s lift the graph because the organization, the people around us need the wins, the victories, correct, and so what can we do to lift the graph today, and meaning, meaning, how can I save my weekend, your entire meeting this morning, and we talked a little bit about high energy, it was all about wins, that’s all we do every morning, quick this team, what did you win on yesterday, only wait right down the line, only thing we talk about is wins and victories, yeah, I was in those meetings, I was in the meetings in car dealerships where it’s like, hey, get the paperwork, and you’re gonna do this in Gaza, don’t forget you have to fill this serial number in, I’m like, did I never fill the serial number thing, like, I’m going on to the next deal, like, why are you like slowing things down, we got to have this in, and we got to have that, none of that policy.

Focus on Growth, Not Protection

will happen in that me ever you’d said something in a book I read where it was a real estate deal so something with Cardone capital and something long you’d bought a building yes and your finance person was worried about you know what are we going to do with this this is and you’re like I could care less about that I’ve already bought it and I just need to know how to make more money with it just negative data yeah negative like like a finance accounting person and a legal person should not become involved in an entrepreneurial process so what do you thank you pronounce the entrepreneur the entrepreneur makes the deal happen the accountant is the historian the legal person is a condom and they don’t they’re not they’re not good for business they they’re not conquered they’re not conduits for electricity they they would stop electric flow right so I don’t have them involved the accountant was telling me blah blah bond this deal yeah yeah go back to your closet yeah I’m buying alright bought the deal why are we talking yeah I want to expand not protect right and this is what happens to the finance loves to protect ya against what you’re gonna get sued that’s right you’re gonna get audited okay you’re going to get if you get big enough hopefully you get big enough to SCC’s gonna walk in and check you out the FTC is gonna probably check you out you if you make it super successful you’ll be in a congressional hearing like these are things that I have on my bucket list I want to be in a congressional hearing that’ll get your attention totally like everybody that goes to this congressional hearings are super successful people yeah and and and so you know the message there is people are trying to prevent things from happening to them because they’re satisfied with their Country Club you have an interesting thing you say a lot about your children as well yeah as it relates to this with the don’t talk to strangers it kind of aligns with what you’re saying so I think that’s awesome going to strangers yeah you want them talking to it so where do you think most business leaders spend a lot of their time that’s just useless and a complete waste with the people they already know like you need you need to go spend time with other people like you need car dealers for the car dealers you’re a tip you need to get out of your own industry yeah you need to go hang out with people that aren’t in Highclere dealership yeah and I think the state people need to get out they need to go hang out with other people other than real estate people like my real estate business was created studying Warren Buffett and people like one one who doesn’t really do real estate no but he does see I knew that I would never invest in stocks okay they they were not I’m not going to personally not going to trade a piece of paper for a piece of paper to me that’s a violation of the possibility that I would improve a piece of papers value right piece paper speech paper it’s garbage so you want a hard asset I want a hard asset yeah because I worked so hard I the hard work to go into an asset that works hard for me right so that was just that’s just my thing people need to find their investment vehicle outside the business number two when i when i read about Warren I realized Warren when buying stocks okay like if you really see what he does not what he says right on the CPC yet you know the CNBC interview says yes you should start investing early and you should start early and everyone should start over then yes yes they should but that’s not what he did if you really let’s start killing was in his fifties yeah and if you really listen to him talk about a person with a high target there was I listened to an interview and somebody asked him why in the heck are you getting into the car business as a few years ago and he goes or they said did you ever think you’d be a car dealer or you doing dealerships and he just quick to immediate answer I’ve thought about earning everything yeah yeah but but he only buys things that was the reaction of the room – that’s right he only buys things that don’t have cash flow yeah like if you study everything about from See’s Candies to the van tile group to coca-cola to Apple he didn’t buy Apple as a technology company he bought as a cash flow company so when I studied Warren I’m like okay the guys make he makes major that takes major positions he does not diversify he only diversifies when he’s forced to because he can’t take a bigger position in the company right okay buys banks banks have cash flow yeah so I was like grant how could you see I took the information from Warren this is about car dealers should study outside their interest correct real estate agents should study outside they should study car dealers if you look at the best car dealers I think they the handful of people do just that yeah whether it’s do their customer experience what they’re trying to improve they’re sitting there saying why am I trying to copy this dealer down the road I need I’m being compared to Ritz Carlton yeah I’m being compared if I’m buying a Mercedes or a BMW whatever when I go to that dealership to buy I’m not comparing you to another dealership I’m only buying so many of those yeah that’s exactly right I’m I’m comparing it to the best experience I’ve had regardless of industry on yeah so that’s why I always tell people with online stuff Amazon’s trained to how to buy yeah and so you either adopt and and and it’s all for them it’s all about how do I save people money and how do I’d get it to him faster right right right because they want to save time they want to save money yeah see I wasn’t thinking big enough yeah back thirty.

Focus on Promotion and Learning

see I wasn’t thinking big enough yeah back thirty years ago when I was talking about speed man speed speed speed of delivery I should have been thinking about how to do this online rather than how to teach somebody how to do it so is a highly successful business leader yeah what are the things you control that you’re always trying to do better 100 percent in your control and you in number one thing the number one number two and number three thing I’m working on every day so it’s the only thing number one two and three promote promote promote yeah nobody knows me nothing matters nothing matters and so I really don’t care I was doing it I was doing a gig for this mastermind this weekend it was people from Bitcoin India billionaires in a room guys worth hundreds of millions of dollars and when I left they said you got any last words I said yeah guys like make sure make sure you tell people about me if you like me and make sure you tell them if you don’t like me but just make sure you talk about me that’s all just please talk about me so I don’t really care what you say about me just please talk about me earlier I talked about I thought your greatest because how are you just say this because that was the big mistake of my career like I didn’t get people to know me right outside of my little industry they know you now yeah so so but a lot of people and the money’s come because of it I mean a broad hit me this morning right so so he said the Yankees game the other night he’s hitting me so he’ll be a 10x it could be that could be you supposed to be in the office this week nice I think he’s going to eat the Houston for the game okay yeah he’ll he’ll but anyway like how does he find out about me right cuz the deals were doing like card on capital we started raising money at Carter on capital 20 months ago we raised a quarter of a billion dollars unbelievable in cash yeah that bought 750 three quarters of a billion dollars with assets almost a million dollars I’m gonna I’m gonna turn that into a ten million dollar company I’m gonna raise three billion dollars in cash use an instagram facebook youtube linkedin twitter tic toc and probably half of those will go way and and I’m giving deals Scott to people that I’m letting middle-class America into deals they would never ever get access to and see to me this is where your best superpower is its it’s not your active and it’s nonstop with you you are obsessed but that can only that takes you that will always out produce the average person but your mind you have a great ability to look and see something outside of what you’re doing and say how can I take that how can I apply that how can I improve on that so when you talk about Warren Buffett you didn’t take exactly what he does but you took certain principles and that’s how this whole episodes about coffee what would your copy copy of the creative annulation but but a lot of people be like well I can’t learn from warm because he’s a stock guy not a nice guy but but but that’s not how you see it it’s it’s not how you’re different is how you’re similar yes it’s how can this work for me i and this is about learning this is about being a student I am a student it’s not a stop for you because you’re always I’m looking for not okay I’m not going to do Gary B yep I’m not gonna do Tony that’s right I’m not Tony is not my deal but but but but that’s not how you see it it’s it’s not how you’re different is how you’re similar yes it’s how can this work for me i and this is about learning this is about being a student I am a student it’s not a stop for you because you’re always I’m looking for not okay I’m not going to do Gary B yep I’m not gonna do Tony that’s right I’m not Tony is not my deal but but I can learn I can how how did he position that and what are the things I don’t want to do they’re like I don’t want to be 60 years old bouncing on a stage for four and five hours I worked with him last week in San Francisco I’m like dude how does that guy do that I don’t know he’s got good energy to oh he’s doing this part that’s his deal that’s right now I gotta remember that and you’re taking elements of that and saying I can use that to help me grow here but I’m gonna put my own thing on it it may not even it it may just spark an idea that gives you a completely different concept well typically what it sparks for me is it clarifies what I do don’t want yeah because the only way to get what you do want is to know what you don’t work yeah I’m one okay I know I don’t want to be traveling I don’t want to travel like that I don’t want to be dependent to be in a plane traveling around the world over and over doing audiences well what I want to do you’ve hit 18 countries since January but I don’t want to keep doing that forever okay I’m saying like okay is that what I want to do so so I’m like okay I don’t what is he not doing there would replace that okay we came in here put 42,000 people right 42,000 people that’s a city man done well by the way I should point out in organized well boom boom boom no great messages I need 42 that I needed 42,000 people to register for that event yeah for this Mentor Program in order for 6000 to show up that’s the 10x concept okay almost almost ten times I needed ten times the people to register to get him to show up yep okay and then to have a million dollar weekend and to build my base out also I needed to listen to people what do I need to give people okay Tony Tony probably should listen to people you know actually don’t want to bounce up and down for four or five hours now is it good for probably I don’t know I don’t know okay but but not most people do not want to do that if I listen to him most people don’t even want to go anyplace do look at Amazon they don’t want to go anyplace so I’m like why do an event at a hotel this expensive yeah I got a fly in he’s gotta fly in we got to organize this we got to have cookies and coffee and blah blah blah I do why don’t I just send it to your phone that’s right so you know I can look at Tony’s passion or Gary I can look at what Gary does it’s not quite what I want to do I got everybody’s watching right now it’s got to figure out but there’s similar things you bring up Gary yeah in the similarity is he’s not himself he’s all about the Jets after last night that’s what he ought to do he ever gonna make an offer but he’s active.

Discussion on Various Topics

“Yeah, totally. So, there is something there that you’re both taking from each other. You might do it differently, totally, but there is one thing that’s common, and that’s good. One guy’s tall, one guy’s short, one guy’s in the middle, and we’re all doing something similar, something different. That’s right. Those all three of those models are broken, by the way. The speaking model is completely… anybody out there watching, you’re like, ‘I want to be a speaker.’ I want to mean that you do not want to be a speaker. There is no money in this, so, you know, you’re live on E and promoting an event. You follow, I just put out a blog that talked about 20 different content things. And if I ran down that list, I could watch yours and add to the list, in other words, yeah. Yeah, he does that. He does that. He does this. Yeah, I mean, one of them for the offices you just released those videos. Yeah, I mean, it’s just the world tour.

Yeah, it’s nonstop. You’re like, dude, what a… You said you hit me in Thailand. I was in Thailand. You said, ‘Do your world tour.’ What a brilliant promotional event. Let me tell you why. Yeah, because let me tell you why I follow you, all right? And so, you know, you’re doing what you do, right? And at some point, I already know what you do, right? Yeah, yeah, yeah. That was new content, uh-huh, where I got to live through what you were. I love travel. Yeah, yeah. And I’m sitting here thinking, ‘Man, I’m traveling to Thailand. I’m doing this. I’m seeing all this stuff.’ And, by the way, if I went there, this is how I’d do it. So to me, that was ideal. So, that goes back to am I showing off or am I Sheriff? No, well, Muhammad Ali says you’re not showing off if you can back it up.”

“Scott Joseph on May 19th, 922, at night, yeah. Hey, the world tour is genius. Not only do you get to grow your network in business, but it’s giving you even more content with all the videos, all those places. Pure genius.”

“It was, thank you. I don’t know if the camera can pick this up, yeah, maybe you just embed it, yeah. I loved it. So, like, the point of that is that list of 20 things that you can share and then add to that, yeah. Like, some people are gonna be like, ‘Why are you showing off?’ Because dude, some people want to go traveling, that’s right. Why are you showing your jet? Because some people are fascinated with general aviation. Yeah, okay. I tell Ryan Seco, right? What some point social proof has to come in as well. You can sit here and teach and teach and teach, but at some point, someone wants to know, especially a successful person.

But let’s take the car dealers, for instance. There’s a lot more of them, matter listening to you now, than 10 years ago because of that jet. They’re sitting there saying, ‘Wait, well, maybe he knows what the hell.’ They may not like you any better, but they’re gonna listen to you. Well, they’re like, ‘Wait a minute. How did that… yeah, exactly. You know how did that happen? That’s right. I don’t understand how that happened. You know, maybe I’m wrong about this guy. I sat there, like, that purchased. I sat there 10x. And the reason I wanted to do this interview is because you’ve touched on it so much.

Can I just go back to something? Yeah. I don’t want you to miss this. Goodnight, Brian Seco. Yeah, who works for me, Cardone Captain. Yeah, he was my pilot. He found me on YouTube. He found me on YouTube, quit his job, came to work for me. He was working. He was the youngest pilot for United Airlines in the country. Left his job, 10 years he’d been there, 10,000 flight, or 10,000 miles, came to work for me, $3,000 a month, nothing. I said, ‘Right now, he’s been elevated. He’s vice president Cardone Capital.’ I said, ‘Ryan, when you introduce yourself, do not introduce yourself as vice president of Cardone Capital. Introduce yourself as my pilot. Everybody will talk to you.’ The point of that story is like, you have to figure out what people are intrigued by, right? People are intrigued by aviation. What did you do to figure that out? Because I’d watch people. I’d watch him and say, ‘Yeah, fly Grant’s… you know, I’m…’ You’re watching the reality people be like, their eyes bug out. My view, oh, you’re a pilot. Oh, my God. But they just move into the guy. I said, ‘Drop the Cardone Capital.’ Like, we were doing a gig. There’s 1,700 real estate people. So, Ryan, there’s 1,700 real estate people, including me and you. There’s one guy that can fly a Gulfstream 550.

Okay, but what do you want to do? Well, who do you want to be today? Be the [ __ ] pilot. Okay, be the pilot. So he goes to Don Peoples, who owns [ __ ], loads of real estate, okay? He’s a multi-billion dollar company. He says, ‘Mr. Peoples, so Grant told me to come say hi. I’m the youngest pilot.’ He’s like, ‘What do you fly?’ Boom, instant. So, yeah, you got to figure out on that list of 20 things. If you’re watching right now and you’re like, ‘What am I learning here?’ Like, you need a list of things that are not just intriguing to you, but at others. I did. It goes back to the first thing he said, ‘Quit… get out of what you want to push and get out of it and just listen to your audience.’ And I’ve been telling car dealers this for years. Dude, like, you need to do fun stuff like, ‘Hey, the truck, the transport truck shows up.’ Okay, everybody wants to play games. Guess how much weight’s on that transport truck, and I’ll give you an oil change. Just do it right on social. Do it live. Yeah, I mean, you don’t even know the weight. Not tell me the estimated value of all the cars. Or the closest pick gets a $300 car payment. Whatever, man. Just, like, like, you got to figure out a piece of a car comes in, and the first thing to sell disease, ‘This is a piece of garbage.’ Oh, my God, this thing’s… tear the miles are too high. That’s your video. Yeah. It

‘s not what’s nice about it. It’s, ‘Look at this. The worst trade of the day.’ So, we interviewed Rob Ruth. He was one of our first episodes. He’s a client of yours, uh-huh. So, Lovejoy, he’s been here, yeah, yes, yep. He was here, yep. And so here he is, does an outstanding job of some of the things that you just mentioned. And I don’t know if you know the history of his store, but his location, the marketing, and it’s small. So, and I know you know the auto industry. This guy sells 300-plus. He’s going for 400 this month. His mindset, he’s locked in. He’s locked by anybody, so he cranks. And when I was interviewing, what was great about him was a lot of people would take all his…”

Discussion on Various Topics

“Yeah, totally. So, there is something there that you’re both taking from each other. You might do it differently, totally, but there is one thing that’s common, and that’s good. One guy’s tall, one guy’s short, one guy’s in the middle, and we’re all doing something similar, something different. That’s right. Those all three of those models are broken, by the way. The speaking model is completely… anybody out there watching, you’re like, ‘I want to be a speaker.’ I want to mean that you do not want to be a speaker. There is no money in this, so, you know, you’re live on E and promoting an event. You follow, I just put out a blog that talked about 20 different content things. And if I ran down that list, I could watch yours and add to the list, in other words, yeah. Yeah, he does that. He does that. He does this. Yeah, I mean, one of them for the offices you just released those videos. Yeah, I mean, it’s just the world tour. Yeah, it’s nonstop. You’re like, dude, what a… You said you hit me in Thailand. I was in Thailand. You said, ‘Do your world tour.’ What a brilliant promotional event. Let me tell you why. Yeah, because let me tell you why I follow you, all right? And so, you know, you’re doing what you do, right? And at some point, I already know what you do, right? Yeah, yeah, yeah. That was new content, uh-huh, where I got to live through what you were. I love travel. Yeah, yeah. And I’m sitting here thinking, ‘Man, I’m traveling to Thailand. I’m doing this. I’m seeing all this stuff.’ And, by the way, if I went there, this is how I’d do it. So to me, that was ideal. So, that goes back to am I showing off or am I Sheriff? No, well, Muhammad Ali says you’re not showing off if you can back it up.”

The Importance of Promotion and Marketing

“Scott Joseph on May 19th, 922, at night, yeah. Hey, the world tour is genius. Not only do you get to grow your network in business, but it’s giving you even more content with all the videos, all those places. Pure genius.”

Selling and Providing Value

“It was, thank you. I don’t know if the camera can pick this up, yeah, maybe you just embed it, yeah. I loved it. So, like, the point of that is that list of 20 things that you can share and then add to that, yeah. Like, some people are gonna be like, ‘Why are you showing off?’ Because dude, some people want to go traveling, that’s right. Why are you showing your jet? Because some people are fascinated with general aviation. Yeah, okay. I tell Ryan Seco, right?

What some point social proof has to come in as well. You can sit here and teach and teach and teach, but at some point, someone wants to know, especially a successful person. But let’s take the car dealers, for instance. There’s a lot more of them, matter listening to you now, than 10 years ago because of that jet. They’re sitting there saying, ‘Wait, well, maybe he knows what the hell.’ They may not like you any better, but they’re gonna listen to you. Well, they’re like, ‘Wait a minute. How did that… yeah, exactly. You know how did that happen? That’s right. I don’t understand how that happened. You know, maybe I’m wrong about this guy. I sat there, like, that purchased. I sat there 10x. And the reason I wanted to do this interview is because you’ve touched on it so much.

Can I just go back to something? Yeah. I don’t want you to miss this. Goodnight, Brian Seco. Yeah, who works for me, Cardone Captain. Yeah, he was my pilot. He found me on YouTube. He found me on YouTube, quit his job, came to work for me. He was working. He was the youngest pilot for United Airlines in the country. Left his job, 10 years he’d been there, 10,000 flight, or 10,000 miles, came to work for me, $3,000 a month, nothing. I said, ‘Right now, he’s been elevated. He’s vice president Cardone Capital.’ I said, ‘Ryan, when you introduce yourself, do not introduce yourself as vice president of Cardone Capital. Introduce yourself as my pilot. Everybody will talk to you.’ The point of that story is like, you have to figure out what people are intrigued by, right? People are intrigued by aviation. What did you do to figure that out? Because I’d watch people. I’d watch him and say, ‘Yeah, fly Grant’s… you know, I’m…’ You’re watching the reality people be like, their eyes bug out. My view, oh, you’re a pilot. Oh, my God. But they just move into the guy. I said, ‘Drop the Cardone Capital.’ Like, we were doing a gig. There’s 1,700 real estate people. So, Ryan, there’s 1,700 real estate people, including me and you. There’s one guy that can fly a Gulfstream 550.

Okay, but what do you want to do? Well, who do you want to be today? Be the [ __ ] pilot. Okay, be the pilot. So he goes to Don Peoples, who owns [ __ ], loads of real estate, okay? He’s a multi-billion dollar company. He says, ‘Mr. Peoples, so Grant told me to come say hi. I’m the youngest pilot.’ He’s like, ‘What do you fly?’ Boom, instant. So, yeah, you got to figure out on that list of 20 things. If you’re watching right now and you’re like, ‘What am I learning here?’ Like, you need a list of things that are not just intriguing to you, but at others. I did. It goes back to the first thing he said, ‘Quit… get out of what you want to push and get out of it and just listen to your audience.’ And I’ve been telling car dealers this for years. Dude, like, you need to do fun stuff like, ‘Hey, the truck, the transport truck shows up.’ Okay, everybody wants to play games. Guess how much weight’s on that transport truck, and I’ll give you an oil change. Just do it right on social.

Do it live. Yeah, I mean, you don’t even know the weight. Not tell me the estimated value of all the cars. Or the closest pick gets a $300 car payment. Whatever, man. Just, like, like, you got to figure out a piece of a car comes in, and the first thing to sell disease, ‘This is a piece of garbage.’ Oh, my God, this thing’s… tear the miles are too high. That’s

your video. Yeah. It’s not what’s nice about it. It’s, ‘Look at this. The worst trade of the day.’ So, we interviewed Rob Ruth. He was one of our first episodes. He’s a client of yours, uh-huh. So, Lovejoy, he’s been here, yeah, yes, yep. He was here, yep. And so here he is, does an outstanding job of some of the things that you just mentioned. And I don’t know if you know the history of his store, but his location, the marketing, and it’s small. So, and I know you know the auto industry. This guy sells 300-plus. He’s going for 400 this month. His mindset, he’s locked in. He’s locked by anybody, so he cranks. And when I was interviewing, what was great about him was a lot of people would take all his…”

Leveraging Limitations as Advantages

“limitations, what he would… they would view his limitations, whether it was this location, his store’s landlocked. There’s a barrier on the highway in front and use them as excuses. Every time I asked him, he told me how it helped him. Right, right. His mindset was all about how it was an advantage. Liabilities become assets. Yes, that’s big. Liabilities, yeah. So too much room can become a problem as much of a problem is too little, right.”

Mentorship and Self-Improvement

“Who mentors you? Who holds you accountable? And you don’t get to say your wife who, because I know that’s an obvious thing in terms of holding you accountable, yeah. And I know she plays a huge part here, I’ve watched that. But who mentors you? Look like, I mean, it depends on whether you’re talking about life or business, right? So, so, so I, I get like twice a year, I go get counseling from my church, okay, to make sure I, I don’t have blind spots, yeah. Like, am I doing something I don’t want to do? Am I doing something that doesn’t feel good to me anymore? Like, I need to keep the me cleaned up, okay. And, and so, I’ll spend a couple…”

Personal Health and Fitness

“How old are you? 61. You’re 61. Fit as hell. You’re in better shape now than when I met you 20 years ago, totally. So, best shape of my life. So, I get a trail maintaining your hair thickness. I mean, the whole thing, well, that’s good. Take any credit for that. So, you know, I have a trainer come once a day. I hadn’t come lately, but normally he comes in the mornings. I’ve just been traveling a lot, so I try to work out every day. You know, some of it is what…”

Business Mentoring and Learning

“Who mentors you business-wise? You know, I really study people, man. I’m a studier, yeah. I study companies, like I quit studying people, so I know I’m not watching Tony so much as I’m watching Coca-Cola, right? You, I’ve heard you say that too. And you’re looking at big companies because you’re not looking at Bezos, say, ‘Hey, he doesn’t allow PowerPoint presentation in any of his meetings anymore,’ yeah. I’m like, ‘That’s right. There’s no way there’s no way there wasn’t any video or any visual presentation in the meeting I attended this morning,’ yeah. I mean, there could be some backdrops they will throw up on the screens, but there’s never going to be, I’m never dropping people into a bunch of information, yep. You know, I want, I want people inspired, you know. Steve Jobs was an inspiration guy. It’s what Bill envied Steve about the most, you know, his ability to lift people up, you know. I watch, I watch Apple Computer, how they, how they, they’re what I modeled, emulate, copied, and pasted for my inventory lineup, like, if you look at their inventory lineup is massive. This customer service thing that we talked about in the car business that’s always talked about over and over, the buzzword of customer experiences, it’s so overplayed in that market, it’s like Apple never talks about it. No, they never talk about it. They demonstrate it. They come, the geniuses, AppleCare, correct, they talk about. But, but, but if you see behind the scenes what they’re really doing, if you walk into one of their stores, their customer service is built on S.A.T.’s or product saturation. How many products can I get one person to own, correct? Share wallet, yeah, to the point, ship from share wallet.”

The Importance of Constant Promotion

“So, I have my… that’s a great point, my phone, my iPad, my computer, because I just wanted all Apple. I would like to get rid of them. The problem, I would love to get rid of this and go get an Android, but you’re locked in now, dude. I got… it requires so many changes now. It’s unbelievable, yeah. And so this is… if you look at my product lineup, how many times I’m selling somebody something to program, 10x Growth Conference, mastermind boot camp, we got it. We got the boot camp this weekend, 600 business owners coming here. And that was impromptu, by the way, huh? I noticed that was impromptu because you’re not always in town, are you? So, you have something you’re putting on. I saw you just announced it and said, ‘Hey, I’m not normally in town, but here I am,’ and you just put on something. It was at the mentor program. I don’t think it was. I think it was something else. You down for sales. That was 10x speakers the other night, okay. 10x talks here, all right, yes. 100 people came right here from Miami. Yeah, from around the country, come here for free. Like, it’s constant. We keep bodies moving through the shop and your ability to constantly think of ways to promote, introduced stickers to hats. They’re like, ‘We’re thinking about doing the TEDx.’ No, but somebody gave that to me. But come, please, we try so many different things because what I’m trying to do is saturate my customer. I’m trying to get them constantly to exchange time or money, yep, for something I have. Okay, now some people would say that that… that I sell too much, you know, like I heared this, like, he’s always promoting, he’s always marketing, he’s always selling, like, I’m like, yeah, I got a funny… I got a funny story talking about me. So, I met your 10x, right, yeah. And by the way, I bought a few things, yeah. What did you buy? I bought… I bought the clickfunnels, yeah. Not guess, let me guess what you bought, it say you bought click funnels, you bought the speakers,

Pete Vargas speakers, no, no, buy that, no, [ __ ] I bought Daymond John’s, okay, good, all right. There were some elements in that that I wanted, yeah. But what was funny, because I know what you’re about, what you’re doing, I stopped there, okay. I three products, the one guy, yeah, and Joe, and I bought click funnels, we already do, I just wanted to strictly pay. I think it was like $29. I just wanted to see it and see all the stuff that I couldn’t see by just going to the website. It was worth the investment to me to get ideas, yeah. So, sure, that’s what…”

The Value of Providing Constant Value

“It’s about like when people are like, ‘Oh, you’re always selling,’ yeah, because I’m trying to constantly provide value, I’m trying to constantly provide content, and I’m trying to constantly give people opportunities to better themselves, to learn, to grow, and to invest in themselves. And if that means I have to sell something, then so be it, because I believe in what I’m selling, and I believe it can help people. So, you know, if you have an issue with me always selling, then maybe you have an issue with your own mindset about selling and about money, and maybe you need to take a look at that and figure out why that’s triggering you because I’m just doing what I need to do to help people and to help myself and my family as well.”

The Power of Funnel Scripts

“I did sure the funnel scripts, I asked if it’s effective. It’s brilliant though. I love that we still use that continuously. I will say this, what was amazing, first off, I knew what was going on because I’m in marketing, right? I’m watching it, and you say you’re always selling, and I don’t mind that, I learned from it. So, I’m watching you not from the aspect of like, ‘Yeah, he’s trying to sell me,’ I’m appreciating that, totally, and I’m like, ‘I want to learn and watch this technique, Russ, genius, right?’ And so, but the brilliant part of it was, day, I think it was the last day, Russell gets back up for the second round, and he’s telling us how he sold us on day one, and here I know what’s going on, right? Right. But it took me halfway through that to realize I’m in another damn funnel, yeah, yeah, yeah, to me again, yeah, yeah, unbelievable.”

Leveraging Marketing Techniques

“Well, you need the audience, yeah, the way you pull any of this off. But it’s only because I had to correct because Russell was like the strategies are just so locked in. But I just remember, like, this comes from car dealerships, okay, you got to have somebody show up, yeah, no, I know, don’t got to get into the store. Well, you don’t sell anything. So we had 35, 34,000, 298 people show up for that, of them, yeah, I think I exaggerated, say it was 35. So, oh, very close. There’s a lot, 35,000 people in the most people ever in that stadium, yep, on Super Bowl weekend, yeah, who does that? That’s right, nobody does. I had to catch a flight later to get back. No, I went back up home, we had a party at the house, but, but uh, I was able to catch it all, yeah, the terrible games, no, I’ve been catch the whole conference, yeah, the who does that, like, who, why, I knew an event on that weekend, why take a whole stadium, because that’s you, that’s what I learned as a young salesman, 26 years old, dude, you got to get the guy to show up, and if he don’t show up, you got to go show up in his place, I’ve sold a lot of cars going under people, like, I don’t, I didn’t need it, I still see car dealers waiting for people to come to them, yeah, my Amazon package gets delivered to my door. When I first started selling cars, I’d pull out the Calista way back. I’d pull out the classifieds and I would call. Nobody even knows what that is. The, I would pull out, I would run through it, or something, I’d run through everybody doing, selling their car on their own, and I’d call every single one of them, telling them I could give them more than what they’re trying to sell it for, just trying to get him in that way. I sold my first car that way, yeah, well. So, would you make on that deal? I don’t even remember, probably not enough to it. So those things a lot easier to do that today for social media, yeah, but, but you can’t like, yeah, totally us, yeah, or it’s harder. It’s hard if you don’t make have a commitment to correct, everything’s hard without a commitment.”

The Importance of a Committed Audience

“So let me ask, but Russell wouldn’t have sold you had I not got you to the call, no, no doubt because I’ve seen it. I’ve seen his stuff for several years, so, and I’ve never bought anything. What, how much was it? Like twenty-nine ninety-five, and yeah, you bought a three thousand dollar ticket, yep, so yeah, I mean that’s a big ticket, yeah, in the speaking space, most absolute bits, most of this, I didn’t buy the second one, it was twenty-five thousand, yeah, that’s alright, but it was hard. But the point about Russell, but, I probably didn’t buy just as I was going to make a point, now he’s not getting me again.”

Constant Evolution and Adaptation

“So Russell Brunson, but you’re interviewing me today, which is better than money, yes, way better than money. I would much rather this. You’re doing all the work, I’m just, I’m just here. What since so it’s your expense, right? And you push out to your audience, we both win out of it, yeah. Russell would not have sold you had you not come to the room, so I had to bring a bunch of people in a room, you had to be like whoa, this big, that had a lot to do with your decision to purchase, whether you know what a social proof, absolutely, not a lot of people in here, this is legit, is real, yeah. Grant’s a different guy than I knew, that’s correct, and you got to keep changing it, spray, just ’cause you knew me, you know me, and I talk about this all the time about obscurity. People don’t buy for two reasons: they don’t know you or they don’t know you, yeah, okay, which obscurity is defined twice in the dictionary. It’s like, ‘I don’t know you at all,’ or, ‘I knew you and forgot about you,’ you know, there’s a third definition, ‘I knew you and I’ve put you in this box.'”

Grant’s Evolution in Marketing

“Like actors go through this and ballplayers and Rogers High Pass, yep, typecast, yep, oh, he’d say he’s a quarterback, not anymore, Deion Sanders is not a quarterback anymore, Antonio Brown will not be a… he’s not gonna be that anymore, all right, Tom Brady when he leaves the game, he will have to become something else. But if I keep knowing you as a quarterback, so, so you in that conference, really, I’m still thinking about Grant, but I still think Grant’s something else, and then you walk in, you’re like, you’re a marketer today, you’re not Emma, that’s is that what I am, well, I mean, I don’t know, I you know, I think I’m a businessman, and so when you go back to the recession, that’s the biggest change I’ve seen in you is for my own business great at marketing for my clients, yeah, we’ve treated our own businesses an afterthought, right, right, and that hurts. I’m watching you and I’m like, ‘Grant has become an expert marketer,’ and the reason for that is so you can increase sales and so you’re all over it on and on every front, yeah, and so what do you…”

The Value of Marketing and Branding

Think about the most successful companies on the planet. Apple is definitely one of them. Coca-Cola is another. These companies are everywhere, and their brand is recognizable globally. That’s because they understand the importance of marketing and branding. You have to be on the front shelf, not hidden in the back. Location matters.

The Power of Marketing to Drive Sales

Marketing is crucial because it gets you the sale. Sales is then used to drive more marketing. It’s a cyclical process. For example, in your agency, you need marketing to get clients, and then those clients generate more marketing through their success stories. It’s a constant evolution and adaptation.

Obscurity Is a Sales Killer

Obscurity is one of the biggest challenges in sales. People don’t buy from you if they don’t know you or have forgotten about you. Successful companies understand the importance of being in front of their audience consistently. Don’t worry about your local competition; study the players who have succeeded globally.

Reinventing and Improving

Constantly look for ways to reinvent and improve your business. Even when something is working, there’s always room for enhancement. For this year’s 10x, we’re going smaller to make it more intense and intimate. Quality over quantity can lead to a more impactful event.

Networking and Learning from Others

Networking and spending time with people from other industries can provide valuable insights. Keep your eyes wide open and pay attention to what’s happening around you. Spending time with successful individuals, even without a specific agenda, can lead to personal and professional growth. Be open to learning and adapting to new ideas.

Overcoming Challenges and Learning from Others

Hanging out with successful individuals can be incredibly beneficial. Learning from their experiences and perspectives can provide valuable insights and personal growth opportunities.

Identifying Common Traits of Successful Dealers

In the early days, I interviewed successful dealers to identify common traits that set them apart. Understanding what successful people have in common can help replicate their success and teach others to do the same.

The Power of Podcasts and Interviews

Podcasts and interviews have been a valuable tool for learning. They offer an opportunity to gain knowledge and insights from a diverse range of individuals, including business leaders and celebrities like Sly Stallone.

The Value of Courage, Commitment, and Purpose

Being broke isn’t just about lacking money; it’s when you lose your courage, commitment, and sense of purpose. As long as you refuse to quit and keep pushing forward, you’re not truly broke.

Embracing Change and Making Tough Decisions

Business leaders often need to make tough decisions, even if it means letting go of high-performing individuals or making significant changes. Fear can drive reluctance to change, but it’s essential to adapt and evolve.

Avoiding Dependence on One Person

Dependence on one person in your business can be risky. Diversify your income streams, inventory, and customer base to reduce dependency on any single individual. It’s crucial to avoid relying solely on one person’s performance.

The Importance of Multiple Income Streams

Having multiple flows of income, inventory, and customers is essential. It allows for greater resilience and reduces the impact of individual failures or challenges.

Staying True to Your Purpose

In business, it’s impossible to please everyone. Sometimes parting ways with clients or customers is necessary, but always stay true to your purpose and vision.