VIDEO SUMMARY
Mastering Life's Disruptions: Key Steps to Illuminate Your Path
🚀 Hey there, superstar! 😎 Tired of life’s curveballs and unexpected surprises? 🤨 Ever wondered how some folks seem to effortlessly tackle challenges while others get stuck in a rut? 🤔
📚 Imagine if you had the keys 🔑 to understanding the epic Genesis story that unfolded right before your eyes every day! From the chaos of intention to the illuminating lightbulb moments 🌟 that help you see clearly, it’s time to start prioritizing YOU! 🌅
💡 Don’t be in the dark 🌚 about it! Learn how to navigate life’s disruptions and create your own path to success. 🌈 Get ready to break it down like a pro! 💪
💥 Buckle up, it’s time to dive into the Genesis of your journey. 🚀
Ready to discover your inner superstar? 🌟 Check out our steps to illumination and let’s turn those challenges into your triumphs! 🏆🌟💪
#MotivationMonday #LifeHacks #SuccessJourney #StayCurious #YouGotThis
THE STEP-BY-STEP FORMULA
Step 1: Introduction and Audience Engagement
Description:
This step involves engaging the audience and setting the stage for the live Q&A session.
Implementation:
- Start the video with a greeting and a mention of the current setting, such as being in the studio with a live audience.
- Express the intention to answer business questions and provide help to entrepreneurs.
- Encourage the audience to participate by asking who has a question, creating an interactive atmosphere.
Specific Details:
- Address the audience in a friendly and welcoming manner to establish a connection.
- Mention your name (Myron Golden) to introduce yourself to viewers.
- Make it clear that the session will involve answering questions related to business and entrepreneurship.
Step 2: Handling Questions About Niche Selection
Description:
This step addresses a specific question about niche selection and the concern of not wanting to limit growth due to niche selection.
Implementation:
- Summarize the question asked by the audience member (Laban) about the dilemma of niche selection.
- Acknowledge the rapid growth experienced by the audience member in recent years.
- Highlight the concern of not wanting to choose a niche that might limit future opportunities.
- Refer to the concept of innovation through the connection of seemingly unrelated things.
Specific Details:
- Emphasize that innovation often arises from finding connections between seemingly unrelated ideas or niches.
- Mention a relevant book, “Innovation Secrets of Steve Jobs” by Carmine Gallo, as a potential resource for further exploration.
- Suggest that the audience member’s unique brand can be created by embracing their diverse experiences and growth.
Step 3: Embracing Innovation for Personal Branding
Description:
This step focuses on encouraging the audience member to embrace innovation and their unique experiences for personal branding.
Implementation:
- Expand on the idea that innovation can result from seeing connections between unrelated things.
- Stress the importance of creating a unique personal brand through this innovative approach.
- Mention the book “Innovation Secrets of Steve Jobs” as a potential source of inspiration for leveraging innovation.
Specific Details:
- Encourage the audience member to explore the concept of innovation further and how it can be applied to their own growth.
- Suggest that the audience member read “Innovation Secrets of Steve Jobs” to gain insights into innovative thinking.
- Highlight the potential benefits of embracing uniqueness and innovation in personal branding.
Step 4: Taking an Inventory of Gifts, Passions, and Proficiencies
Description:
This step advises taking an inventory of personal gifts, passions, and proficiencies to identify areas of overlap and potential niches.
Implementation:
- Encourage viewers to consider their gifts, passions, and proficiencies.
- Suggest that an inventory of these aspects be taken to identify areas of overlap.
- Emphasize the value of finding intersections between these elements for personal and business growth.
Specific Details:
- Stress the importance of self-awareness and introspection to discover individual strengths and interests.
- Mention that this process can lead to creating a unique niche in the marketplace.
- Highlight the goal of serving others at a high level while maintaining energy and enthusiasm over time.
Step 5: Combining Passions and Expertise for Unique Niche Creation
Description:
This step provides an example of how personal passions and expertise can be combined to create a unique niche.
Implementation:
- Share a personal example of combining the love of the Bible and business.
- Explain how exploring the intersection between these interests led to improved business practices.
- Express the intention to create a niche by identifying a gap in the marketplace.
Specific Details:
- Mention the enthusiasm for teaching and learning related to the Bible and business.
- Emphasize the discovery of connections between seemingly unrelated fields.
- Highlight the decision to fill a gap in the market by combining these passions and expertise.
Step 6: Turning a Book into a Platform for Monetization
Description:
This step emphasizes the importance of viewing a book as a platform and explores various ways to monetize intellectual property.
Implementation:
- Encourage authors not to consider their book as the entirety of their knowledge but as a platform to deliver it.
- Suggest diversifying the delivery of content beyond the book format.
- Mention specific strategies such as turning the book into a course, mastermind, or other forms for monetization.
- Highlight the potential for higher earnings by offering the same content in different formats.
Specific Details:
- Emphasize that a book is just one medium for sharing knowledge and can be leveraged for greater financial opportunities.
- Recommend creating courses, masterminds, or other products based on the book’s content.
- Stress the value of different delivery mechanisms, which can command higher prices and generate more revenue.
Step 7: Monetizing Intellectual Property Through Diverse Offerings
Description:
This step addresses the question of how authors can monetize their intellectual property effectively.
Implementation:
- Encourage authors to recognize that intellectual property can be monetized in multiple ways.
- Suggest exploring options beyond books, such as courses and masterminds.
- Discuss the potential for higher pricing and income when repackaging content into different formats.
Specific Details:
- Advise authors not to limit their income potential by focusing solely on book sales.
- Provide examples of how turning a book into a course or mastermind can significantly increase earnings.
- Emphasize the idea that each piece of content can be a seed for future financial growth.
Step 8: Leveraging Content Across Different Platforms
Description:
This step underscores the importance of repackaging and monetizing content across various platforms.
Implementation:
- Explain how the same content can be offered in different packages and mediums.
- Highlight the potential for selling content at different price points based on its format.
- Share personal experiences with pricing strategies for books and courses.
- Emphasize that people are willing to pay more for closer access to the author.
Specific Details:
- Provide the example of offering content from a book as courses, coaching programs, masterminds, and more.
- Mention the concept of content expansion and adding value through different delivery mechanisms.
- Share the story of Tyler Perry as an example of someone who monetized his plays and recordings.
Step 9: Transitioning from Employee Mindset to Entrepreneur Mindset
Description:
This step addresses the shift in mindset required when transitioning from an employee to an entrepreneur.
Implementation:
- Discuss the fundamental difference in mindset between employees and entrepreneurs.
- Highlight the importance of recognizing that being an author makes you an authority.
- Encourage individuals to embrace the entrepreneurial mindset and the authority it brings.
Specific Details:
- Emphasize that the transition involves recognizing oneself as an authority figure.
- Stress the significance of mindset shift, even for those who don’t aspire to become entrepreneurs.
- Encourage the development of a mindset that values authority and expertise.
Step 10: Employee vs. Entrepreneur Mindset
Description:
This step highlights the fundamental difference in mindset between employees and entrepreneurs, focusing on responsibilities and risk.
Implementation:
- Discuss the contrast in responsibilities between employees and entrepreneurs.
- Emphasize that as an employee, many responsibilities are handed off to the employer, while entrepreneurs take ownership.
- Explain that entrepreneurship involves taking responsibility for various aspects of the business.
Specific Details:
- Clarify the shift in responsibility from employees who rely on employers to entrepreneurs who take ownership.
- Mention the sense of responsibility and ownership that entrepreneurs must embrace.
- Address the potential anxiety or pressure associated with entrepreneurship and risk-taking.
Step 11: The Power of Mindset
Description:
This step delves into the concept of mindset and how it influences decision-making and responsibility.
Implementation:
- Explore the idea of mindset as a set of instructions that guide decision-making.
- Discuss the concept of relegating decisions from conscious thought (manual mind) to automatic, subconscious processes.
- Highlight the importance of choosing between security and entrepreneurship based on personal values and mindset.
Specific Details:
- Explain that mindset sets the thermostat, speed, or autopilot for decision-making and behavior.
- Encourage individuals to assess their values and determine whether security or entrepreneurship aligns better with their mindset.
- Allude to the forthcoming release of a video on this topic for further exploration.
Step 12: The Difference Between Financial Freedom and Security
Description:
This step clarifies the distinction between financial freedom and financial security and their implications.
Implementation:
- Explain the common misconception of equating financial freedom with financial security.
- Emphasize that financial freedom and security are opposing concepts.
- Discuss the misconception of referring to financial security as the same as financial freedom.
Specific Details:
- Address the mistake of using the terms “financial freedom” and “financial security” interchangeably.
- Highlight that financial security often involves trading freedom for stability.
- Stress that true financial freedom involves pursuing offers and opportunities that enable flexibility and liberation.
Step 13: Entrepreneur vs. Employee Offers
Description:
This step distinguishes the difference in approach between entrepreneurs and employees when it comes to making offers.
Implementation:
- Compare the offer-making strategies of employees and entrepreneurs.
- Highlight the contrast between employees making one offer to one person and entrepreneurs making offers to a wide audience.
- Emphasize the potential for entrepreneurs to scale their offers and reach a larger audience.
Specific Details:
- Explain how employees typically make high-value offers to their employers and then fulfill those offers through daily work.
- Contrast this with entrepreneurs who make multiple offers to a broad audience and continuously create new offers.
- Emphasize the scalability and income potential of entrepreneurs who make offers to a wide range of people.
Step 14: Scaling without Influencer Leverage
Description:
This step addresses the challenge of scaling a business in its initial stages without relying on the influence of another authority figure.
Implementation:
- Begin by questioning the motivation behind wanting to scale without leveraging the influence of another influencer.
- Encourage entrepreneurs to recognize that everything they desire, including resources and opportunities, can be obtained through collaboration.
- Emphasize the importance of establishing a clear working schedule, a dedicated workspace, and a focus on essential tasks.
Specific Details:
- Highlight that entrepreneurs should reconsider their reluctance to ask or reach out to others, as collaboration is key.
- Explain the significance of setting intentions, as seen in the creation story of Genesis, and how it applies to business.
- Encourage entrepreneurs to embrace collaboration and recognize that others are willing to provide resources and opportunities in exchange for mutual benefit.
Step 15: Embracing Disruption and Finding Inspiration
Description:
This step focuses on embracing disruption and finding inspiration in the entrepreneurial journey.
Implementation:
- Teach entrepreneurs that disruption often follows intention and should not be seen as a sign of being on the wrong path.
- Encourage entrepreneurs to find a source of inspiration that motivates them even when they don’t feel like working.
- Emphasize the importance of trusting the truth even when it contradicts feelings and beliefs that may hold them back.
Specific Details:
- Highlight the example from Genesis chapter one, where creation began with intention and disruption followed, leading to inspiration and illumination.
- Explain that entrepreneurs may create limiting beliefs and stories that are not based on truth but can hold them back.
- Encourage entrepreneurs to trust the truth about their potential, capabilities, and opportunities, even when it contradicts their doubts and fears.
Step 16: Understanding the Analogy of Illumination
Description:
This step involves understanding the analogy of illumination as a metaphor for gaining knowledge and insight.
Implementation:
- Recognize that illumination, in this context, refers to the ability to see and understand things that were previously hidden or unknown.
- Understand that darkness symbolizes ignorance or lack of knowledge.
- Internalize the idea that learning and acquiring new knowledge is equivalent to bringing light into your life.
Specific Details:
- Consider how the analogy of light and darkness can be applied to personal growth and gaining wisdom.
- Reflect on how ignorance or lack of knowledge can be seen as a form of darkness in your life.
- Embrace the concept that learning and expanding your knowledge are essential for personal development.
Step 17: Separating Light from Darkness
Description:
This step focuses on the act of separating light from darkness as a means of identification.
Implementation:
- Understand that separation is a crucial step for clarity and identification.
- Realize that separating elements allows you to categorize and differentiate them.
- Recognize that separation helps in understanding and managing various aspects of life.
Specific Details:
- Think about how separation in your life can lead to a clearer understanding of different aspects or issues.
- Consider the importance of categorizing and organizing information to make it more manageable.
- Reflect on how separating positive influences (light) from negative influences (darkness) can lead to personal growth.
Step 18: Delegation and Prioritization
Description:
This step delves into the concepts of delegation and prioritization based on the example of God delegating the roles of the Sun and the Moon.
Implementation:
- Understand the concept of delegation as the assignment of specific tasks or responsibilities to different entities.
- Recognize that prioritization involves placing tasks or elements in order of importance.
- Consider the analogy of the Sun (greater light) and the Moon (lesser light) as representations of delegated roles.
Specific Details:
- Reflect on how delegation can improve efficiency and effectiveness in personal and professional life.
- Understand the importance of prioritizing tasks to achieve goals systematically.
- Consider how the Sun and the Moon analogy relates to balancing different aspects of your life, including spirituality and worldly matters.
Step 19: Segmentation to Completion
Description:
This step focuses on the idea of completing tasks within a designated timeframe without procrastination.
Implementation:
- Embrace the concept of segmentation, where tasks are divided into manageable portions.
- Realize the importance of completing each segment within the allocated time frame.
- Understand that procrastination can hinder progress and efficiency.
Specific Details:
- Reflect on how breaking down complex tasks into smaller segments can make them more achievable.
- Recognize that completing tasks promptly contributes to overall productivity and success.
- Acknowledge the negative impact of procrastination on personal and professional growth.
Step 20: Recognizing the Bible’s Nature
Description:
This step involves understanding the nature of the Bible as a source of inspiration and illumination rather than a purely religious text.
Implementation:
- Acknowledge that the Bible is not primarily a religious book but a source of inspiration, illumination, and truth.
- Understand that it is more about God’s government and universal principles than a specific religious doctrine.
- Shift your perspective from seeking religion in the Bible to seeking deeper understanding and truth.
Specific Details:
- Embrace the idea that the Bible offers insights into universal truths and principles that apply to all aspects of life.
- Recognize that the Bible’s teachings can transcend religious boundaries and provide valuable guidance for personal growth and decision-making.
Step 21: Approaching Bible Study
Description:
This step focuses on how to approach studying the Bible, especially for those who may not have formal religious education.
Implementation:
- Begin by reading the Bible with an open mind and a willingness to learn.
- Pray for guidance from God’s Spirit to help you understand the text.
- Understand that the author of a book is often the best teacher of that book.
Specific Details:
- Reading the Bible should be done with the intention of gaining Bible knowledge and understanding.
- Seeking guidance through prayer can help provide insight and clarity while studying the text.
- Emphasize the importance of personal engagement with the Bible, allowing it to speak directly to you.
Step 22: Gaining Familiarity with the Text
Description:
This step emphasizes the importance of becoming familiar with the content and stories within the Bible.
Implementation:
- Read the Bible regularly to become acquainted with its stories, characters, and teachings.
- Engage with the text to gain Bible knowledge and grasp its deeper meanings.
- Recognize that familiarity with the Bible enhances your ability to draw lessons from its narratives.
Specific Details:
- Reading the Bible helps in recognizing and understanding key figures and events, such as Jeroboam, Rehoboam, and Joseph.
- Familiarity with biblical stories, including those involving Christ, allows for better interpretation and application of their lessons.
Step 23: Understanding the Importance of Both Testaments
Description:
This step highlights the significance of reading both the Old Testament and the New Testament to gain a comprehensive understanding of the Bible’s teachings.
Implementation:
- Acknowledge that referring to the New Testament as the “New Testament” implies an incomplete perspective.
- Understand that reading only one part of the Bible, such as the New Testament, constitutes reading only half of the Testament.
- Recognize the necessity of the Old Testament as it provides context and fulfillment for the teachings found in the New Testament.
Specific Details:
- Embrace the idea that the Old Testament and the New Testament are interconnected and build upon each other.
- Realize that studying the Old Testament enhances your ability to see the fulfillment of its principles in the New Testament.
Step 24: Approaching Bible Study with an Open Mind
Description:
This step focuses on the mindset required for effective Bible study, emphasizing open-mindedness and a willingness to seek truth.
Implementation:
- Approach Bible study without preconceived notions or the need to validate existing beliefs.
- Understand that the purpose of Bible study is to discover truth rather than confirming personal biases.
- Leave behind the desire to be right or to prove one’s religion superior.
Specific Details:
- Encourage individuals to approach the Bible with humility and a genuine desire to learn.
- Emphasize the importance of being open to different interpretations and perspectives found in the text.
- Highlight that the goal of Bible study is to find valuable insights and wisdom, not to win arguments or debates.
Step 25: Focusing on Principles of Government and Kingdom
Description:
This step underscores the idea that the Bible is a book about government and kingdom principles.
Implementation:
- Recognize that the Bible contains laws and principles governing human behavior and interactions.
- Understand that the Torah (the first five books) is a significant part of the law.
- Embrace the concept that the Bible reveals principles of kingdom and dominion.
Specific Details:
- Reflect on the Bible as a guide for understanding laws and principles governing human conduct and relationships.
- Consider the Torah as a foundational source of laws and regulations in the Bible.
- Internalize the idea that the Bible provides insights into the establishment and operation of God’s kingdom.
Step 26: Understanding the Bible’s Objective
Description:
This step emphasizes the primary objective of the Bible, which is to teach us about our Heavenly King and His Kingdom.
Implementation:
- Recognize that the Bible’s central purpose is to impart knowledge about our Heavenly King.
- Understand that the goal is to establish a personal relationship with God as our King.
- Internalize the concept that we are meant to become rulers of our assigned tasks or responsibilities, serving others with love.
Specific Details:
- Embrace the idea that the Bible is a guide for understanding and aligning with God’s Kingdom principles.
- Realize that the objective is not to assert dominance but to rule over our assigned responsibilities with authority and servitude.
- Encourage individuals to seek a personal connection with God through the Bible, rather than conforming to religious doctrines.
Step 27: Seeking Truth and Avoiding Preconceived Notions
Description:
This step focuses on the importance of seeking truth in the Bible without the need to prove existing beliefs.
Implementation:
- Encourage the pursuit of truth rather than validation of preconceived notions.
- Emphasize the value of leaving personal agendas and biases behind when studying the Bible.
- Promote an open-minded and humble approach to Bible study.
Specific Details:
- Remind individuals that seeking truth requires a willingness to accept new insights and perspectives.
- Highlight the distinction between pursuing truth and seeking to win arguments or debates.
- Encourage a genuine desire to learn and grow through Bible study.
Step 28: Studying and Memorizing Scripture
Description:
This step underscores the importance of actively engaging with scripture, including reading, studying, and memorizing it.
Implementation:
- Encourage regular reading of the Bible to become familiar with its content.
- Promote the study of scripture to gain a deeper understanding of its principles.
- Advise memorizing Bible verses as it aids in connecting and comprehending related passages.
Specific Details:
- Share personal experiences of how memorizing scripture can lead to connections and insights while studying.
- Explain that reading, studying, and memorizing scripture work together to enhance one’s comprehension of the Bible.
- Encourage consistent engagement with the Bible to develop a deeper relationship with its teachings.
Step 29: Assess Your Passion and Existing Business
Description:
This step involves evaluating your passion for starting a nonprofit alongside the growth of your existing business.
Implementation:
- Reflect on your deep passion for the nonprofit’s mission and the impact you aim to make.
- Examine the growth trajectory of your existing business and its potential to generate resources.
- Consider how aligning your business with your nonprofit goals can be a strategic move.
Specific Details:
- Understand that true passion should be the driving force behind your nonprofit endeavor.
- Analyze the financial and resource potential of your growing business to determine its capacity for funding the nonprofit.
- Recognize the opportunity to leverage your business success for a greater social impact.
Step 30: Focus on Personal Financial Growth
Description:
This step emphasizes personal financial growth as a means to support your nonprofit ambitions.
Implementation:
- Acknowledge that personal financial stability and growth are essential before launching a nonprofit.
- Prioritize building personal wealth as a means to fund and support your philanthropic goals.
- Consider entrepreneurship and wealth creation as avenues to contribute significantly to your nonprofit.
Specific Details:
- Understand that financial stability provides a solid foundation for philanthropic endeavors.
- Realize that personal financial growth can enable you to make more significant contributions to your nonprofit.
- Embrace entrepreneurship and business success as tools for driving positive social change.
Step 31: Build a Successful Business First
Description:
This step underscores the importance of focusing on building a successful business before fully investing in a nonprofit.
Implementation:
- Prioritize the growth and success of your existing business to generate substantial resources.
- Allocate time and effort to maximize the potential of your business before diverting significant attention to the nonprofit.
- Understand that a thriving business can provide the financial foundation for your nonprofit’s success.
Specific Details:
- Recognize that a thriving business can be a more powerful philanthropic tool than a struggling nonprofit.
- Emphasize the need to establish a strong financial position through business success before venturing into nonprofit work.
- Consider the long-term sustainability of your nonprofit, which may depend on the financial support generated by your business.
Step 32: Evaluate Your Personal Commitment
Description:
This step focuses on evaluating your level of commitment to your nonprofit cause and the financial resources required to support it.
Implementation:
- Reflect on your dedication to the nonprofit mission and assess whether it’s a true calling.
- Consider the financial commitments needed to effectively run and sustain a nonprofit organization.
- Understand that your personal commitment is a key driver of your nonprofit’s success.
Specific Details:
- Recognize that starting a nonprofit requires a deep commitment beyond just passion.
- Evaluate the financial responsibilities associated with nonprofit management, including fundraising, administrative costs, and program expenses.
- Understand that your unwavering commitment can inspire others to contribute and support your cause.
Step 33: Prioritize Financial Growth and Contribution
Description:
This step emphasizes the importance of personal financial growth and the ability to make significant contributions to your nonprofit.
Implementation:
- Prioritize building personal wealth as it provides a strong foundation for philanthropic endeavors.
- Understand that personal financial success can enable you to make substantial contributions to your nonprofit.
- Focus on entrepreneurship and wealth creation as vehicles to achieve both personal and nonprofit goals.
Specific Details:
- Recognize that financial stability allows you to have a more substantial impact on the causes you care about.
- Embrace the idea that financial growth can provide the means to support your nonprofit effectively.
- View entrepreneurship as a means to achieve personal financial success and create positive social change.
Step 34: Establish a Successful For-Profit Business
Description:
This step underscores the importance of building a successful for-profit business before directing significant attention to the nonprofit.
Implementation:
- Prioritize the growth and success of your existing business to generate substantial resources.
- Allocate time and effort to maximize your business’s potential before diverting resources to the nonprofit.
- Understand that a thriving business can provide the financial foundation for your nonprofit’s success.
Specific Details:
- Recognize that a thriving business can be a powerful tool for creating positive social impact.
- Emphasize the need to establish a strong financial position through business success before fully engaging in nonprofit work.
- Consider the long-term sustainability of your nonprofit, which may depend on the financial support generated by your business.
Step 35: Cultivate Wealth and Connections
Description:
This step focuses on the importance of building wealth and valuable connections as part of your journey toward starting a nonprofit.
Implementation:
- Prioritize wealth cultivation and financial stability to empower your philanthropic ambitions.
- Actively network and build connections with individuals who share your passion for social impact.
- Understand that wealth and valuable relationships can enhance your ability to make a difference.
Specific Details:
- Recognize that financial resources can be a catalyst for greater philanthropic impact.
- Embrace networking as a means to connect with potential donors, partners, and supporters who align with your nonprofit’s mission.
- Realize that personal wealth and connections can amplify your efforts to create positive social change.
Step 36: Launch Your Nonprofit With Financial Support
Description:
This step emphasizes the importance of launching your nonprofit with financial support from your thriving for-profit business.
Implementation:
- Establish your nonprofit organization and ensure it aligns with your passion and mission.
- Use your personal financial resources and contributions from your successful business to provide the initial financial support for the nonprofit.
- Leverage your connections to attract additional donors and supporters.
Specific Details:
- Ensure that your nonprofit’s mission and goals are clear and aligned with your passion.
- Allocate funds from your for-profit business to kickstart your nonprofit’s operations, programs, and initiatives.
- Engage with your network to seek support and donations for your nonprofit, emphasizing your personal commitment.
Step 37: Host Fundraising Events
Description:
This step highlights the importance of hosting fundraising events to generate financial support for your nonprofit cause.
Implementation:
- Organize fundraising events, such as charity galas, auctions, or awareness campaigns.
- Leverage your connections and invite your network, including wealthy friends and supporters, to participate and contribute.
- Communicate the impact of your nonprofit’s work and its mission during these events to inspire donations.
Specific Details:
- Plan and execute fundraising events that align with your nonprofit’s goals and resonate with potential donors.
- Use these events as opportunities to raise funds, build awareness, and foster a sense of community among supporters.
- Share compelling stories and testimonials about your nonprofit’s impact to encourage generous donations.
Step 38: Seek Expert Guidance and Coaching
Description:
This step highlights the importance of seeking expert guidance and coaching to gain clarity on your financial goals and strategies.
Implementation:
- Identify a coach or mentor who has achieved the level of success you aspire to.
- Seek guidance from experienced individuals who can provide insights, strategies, and advice tailored to your specific goals.
- Be open to learning, receiving feedback, and implementing the guidance provided by your coach.
Specific Details:
- Choose a coach or mentor who has a proven track record in the field you are pursuing, whether it’s business, finance, or another area.
- Understand that a coach can offer valuable perspectives and help you see blind spots that you may have missed.
- Embrace the opportunity to learn from someone who has already achieved the level of success you desire.
Step 39: Embrace Coaching and Yield to Expert Advice
Description:
This step emphasizes the importance of embracing coaching and yielding to expert advice from your chosen mentor.
Implementation:
- Actively engage in coaching sessions and mentorship programs to gain the knowledge and skills necessary for success.
- Trust the expertise of your coach and be willing to adapt your strategies based on their recommendations.
- Implement the guidance provided by your mentor and continually refine your approach.
Specific Details:
- Attend coaching sessions with a receptive mindset, ready to absorb knowledge and insights.
- Recognize that yielding to expert advice can accelerate your progress and minimize costly mistakes.
- Be proactive in applying the strategies and tactics recommended by your mentor to achieve your financial goals.
Step 40: Learn from Successful Examples
Description:
This step involves gaining insights from successful individuals or entities, such as a film series, to understand how they monetize YouTube and sell merchandise effectively.
Implementation:
- Identify successful YouTube channels, films, or content creators who have monetized their platforms successfully.
- Pay attention to specific case studies or success stories related to YouTube monetization and merchandise sales.
- Take note of any key strategies or methods mentioned by these successful examples.
Specific Details:
- In this case, the speaker mentioned “The Chosen” film series, which made millions of dollars through YouTube and merchandise sales.
- Focus on understanding the specific tactics and approaches they used to achieve this level of success.
Step 41: Explore YouTube Monetization
Description:
This step involves delving into the world of YouTube monetization and understanding how to turn on monetization for your channel.
Implementation:
- Create a YouTube channel if you don’t have one already.
- Produce high-quality content that attracts viewers and subscribers.
- Reach the minimum requirements for YouTube monetization, which often include 1,000 subscribers and 4,000 watch hours in the past 12 months.
- Navigate to your YouTube Studio and access the “Monetization” tab.
- Follow the on-screen instructions to enable monetization for your channel.
Specific Details:
- The speaker mentioned that they had been on YouTube for 14 years before turning on monetization, emphasizing the importance of building an audience first.
- Monetization typically involves displaying ads on your videos, and you’ll earn revenue based on ad views and clicks.
Step 42: Invest in Coaching for YouTube Success
Description:
This step involves seeking guidance and coaching from experts in YouTube monetization and content creation.
Implementation:
- Research and identify YouTube monetization coaches or mentors who have a track record of success.
- Reach out to the selected coach and inquire about their coaching program.
- Be prepared to invest in coaching, as it can be a significant expense. In this case, the speaker mentioned a $15,000 coaching program.
- If you decide to proceed, make the necessary payment or arrangement to start the coaching program.
Specific Details:
- The speaker mentioned hiring a coach, Myron Golden, in October 2021, and coaching began in January 2022.
- Coaching can provide valuable insights and strategies to accelerate your YouTube monetization journey.
Step 43: Attend Coaching Sessions and Implement Strategies
Description:
This step involves actively participating in coaching sessions and implementing the strategies and advice provided by the coach.
Implementation:
- Attend coaching sessions regularly and actively engage in discussions.
- Take notes during coaching sessions and document the strategies and tips shared by the coach.
- Share the knowledge and insights gained with your team or collaborators if applicable.
Specific Details:
- The speaker mentioned that their team members, Zach and Laura, were also being coached, indicating a collaborative approach.
- The goal is to leverage the coaching to optimize your YouTube channel and merchandise sales.
Step 44: Monetize YouTube and Sell Merchandise
Description:
This step involves the simultaneous monetization of your YouTube channel and the creation and sale of merchandise like t-shirts, hats, and hoodies.
Implementation:
- Continue creating and uploading engaging content to your YouTube channel to attract more viewers and increase ad revenue.
- Promote your merchandise (e.g., t-shirts, hats, hoodies) through your YouTube channel and other social media platforms.
- Set up an online store or use a platform like Shopify to sell your merchandise.
- Implement effective marketing and promotion strategies to drive sales of your merchandise.
Specific Details:
- The speaker mentioned that the successful example they cited had sold $29 million worth of merchandise over three years.
- Focus on both YouTube monetization and merchandise sales to maximize your revenue streams.
Step 45: Learn About Successful YouTube Monetization
Description:
This step involves gaining knowledge about the potential of YouTube monetization and how it can generate income.
Implementation:
- Research success stories of YouTube content creators who have monetized their channels effectively.
- Pay attention to key points regarding how they started earning money from YouTube.
- Understand the basics of YouTube monetization, which includes ad revenue and channel requirements.
Specific Details:
- The speaker learned about YouTube monetization from their coach and hearing about others’ success stories.
- This step is essential for building awareness about the income potential of YouTube.
Step 46: Activate YouTube Monetization
Description:
This step involves taking the necessary steps to activate monetization on your YouTube channel.
Implementation:
- Create a YouTube channel if you don’t have one.
- Produce content consistently and aim to meet YouTube’s monetization requirements, which typically include 1,000 subscribers and 4,000 watch hours in the past 12 months.
- Access your YouTube Studio and navigate to the “Monetization” tab.
- Follow the instructions to enable monetization for your channel.
Specific Details:
- The speaker mentioned that they turned on monetization in February 2022, starting to earn money from their content.
- Monetization involves displaying ads on your videos and earning a share of the revenue.
Step 47: Invest in Coaching for Clarity
Description:
This step involves seeking guidance and coaching from experts who can provide clarity and direction for your business and YouTube channel.
Implementation:
- Research and identify coaches or mentors with a proven track record in your field or industry.
- Contact and inquire about their coaching programs, including costs and benefits.
- Make a commitment to invest in coaching to gain clarity and direction for your business.
Specific Details:
- The speaker hired a coach, Myron Golden, to gain clarity and insight into their YouTube channel and business.
- Coaching can provide valuable context and guidance for success.
Step 48: Act on Coaching Advice
Description:
This step involves actively participating in coaching sessions and implementing the strategies and insights provided by the coach.
Implementation:
- Attend coaching sessions regularly and actively engage in discussions.
- Take thorough notes during coaching sessions to capture valuable advice and strategies.
- Share the knowledge and insights gained with your team or collaborators if applicable.
Specific Details:
- The speaker mentioned that their team members, Zach and Laura, were also coached, promoting a collaborative approach.
- The goal is to leverage coaching to optimize the YouTube channel and business strategies.
Step 49: Begin Regular YouTube Content Creation
Description:
This step involves initiating a consistent schedule for creating and uploading YouTube content.
Implementation:
- Choose a specific day of the week to release YouTube videos consistently.
- Plan and create content that resonates with your target audience.
- Begin uploading videos on the chosen schedule and engage with your viewers.
- Promote your content on social media and other platforms to increase visibility.
Specific Details:
- The speaker started creating YouTube videos on April 1st, following their coach’s advice to establish a consistent release schedule.
- Consistency in content release builds trust with your audience.
Step 50: Embrace Counter-Intuitive Strategies
Description:
This step emphasizes the importance of trusting and implementing coaching advice, even if it initially appears counter-intuitive.
Implementation:
- Acknowledge that some coaching strategies may seem unconventional or counter-intuitive to your current thinking.
- Set aside personal doubts and skepticism and commit to following the coach’s advice.
- Understand that coaches often recommend proven strategies that may initially challenge your beliefs.
Specific Details:
- The speaker highlighted that coaching advice may appear counter-intuitive but stressed the importance of trusting the coach’s expertise.
- Overcoming skepticism and following the coach’s recommendations can lead to success.
Step 51: Define Your Business Objectives and Priorities
Description:
This step involves clarifying your business objectives and priorities, specifically regarding your desired level of privacy and visibility.
Implementation:
- Take time to reflect on what matters most to you in your business.
- Determine the extent to which privacy is a priority for you and how much visibility you’re comfortable with.
- Consider your long-term goals and how your business aligns with your personal values.
Specific Details:
- This step is crucial for establishing a clear direction for your business that aligns with your personal preferences and objectives.
Step 52: Tailor Your Business Model to Your Preferences
Description:
This step involves structuring your business model to align with your privacy preferences and objectives.
Implementation:
- Assess your chosen industry or niche and determine if it allows for privacy-conscious business practices.
- Explore ways to maintain a lower profile in your business, such as not being the face of your brand.
- Consider alternative marketing and communication strategies that respect your desire for privacy.
Specific Details:
- If privacy is a top priority, explore business models that don’t require a high level of personal visibility.
- It’s essential to find a balance that allows your business to thrive while maintaining your desired level of privacy.
Step 53: Establish Boundaries and Communication Protocols
Description:
This step involves setting clear boundaries and communication protocols to safeguard your privacy.
Implementation:
- Define boundaries regarding who has access to your personal information, home, or contact details.
- Implement communication protocols that ensure only approved contacts can reach you through specific channels.
- Educate your team, associates, or clients about your privacy preferences and expectations.
Specific Details:
- Make it clear to those around you what is acceptable in terms of privacy and communication.
- Use technology tools and settings to control who can reach you and when.
Step 54: Prepare for Unwanted Attention
Description:
This step involves recognizing that business success may attract unwanted attention and preparing to deal with it effectively.
Implementation:
- Develop strategies to handle unwanted attention, such as online trolls or negative comments.
- Consider security measures to protect your personal information and physical safety.
- Seek legal advice if necessary to address any potential threats or harassment.
Specific Details:
- Unwanted attention can range from online harassment to more serious threats, so it’s important to be prepared and have a plan in place.
- Prioritize your safety and well-being in all circumstances.
Step 55: Monitor and Adapt
Description:
This step emphasizes the importance of ongoing monitoring and adjustment of your business strategies and privacy measures.
Implementation:
- Continuously assess the effectiveness of your privacy strategies and business model.
- Be open to making adjustments as needed to align with changing objectives or circumstances.
- Stay informed about evolving privacy concerns and business trends.
Specific Details:
- Regularly review your privacy measures to ensure they still serve your objectives and adapt as necessary.
- The business landscape and personal preferences can change over time, so flexibility is key.
COMPREHENSIVE CONTENT
Introduction
Hey there, YouTube! Myron Golden here. We are in the studio today with a live audience, and I’m gonna do some hot seat Q&A coaching, answering business questions for entrepreneurs, and hopefully, you’ll find some help in this. Let’s go! Who wants to go first? Who’s got a question? All right, Laban. Laban has a question.
Laban’s Question
Long-time listener, first-time caller. You talk about the importance of niching or niching, depending on where you come in the world. I feel like my own growth has been so stratospheric over the last three or four years that I don’t want to latch on to something because I keep growing. What advice would you have for someone in my situation? Wow, what a great question. So you feel like you’re growing so stratospherically that if you would have…
Exploring Niches and Innovation
If you would have latched onto a niche three years ago, like, so basically what you’re saying, I think, is if you would have latched onto a niche and decided a niche three years ago, you’re in such a different place right now, you would be regretting that decision. Okay, cool, I get that. I think that innovation happens as a result of seeing the connection between seemingly unrelated things. That is what creates your unique brand. There’s a book by Carmine Gallo, it’s called “Innovation Secrets of Steve Jobs.” Not sure if you’ve read it or not, but I know for a long time I had those same feelings that you have. Like, if I niche down, if I just say I’m going to do this, what about all this other stuff I know how to do? I think it would be a good idea for all of us to take an inventory of our gifts, take an inventory of our passions, and an inventory of our proficiencies. See where those things overlap and create for the purpose of our own experience. This is what I do, and I’m going to explain. I’m going to give you a perfect example of that, as perfect as you can get without being perfect, a perfect example of that in a minute. But I think what we need to do is we need to take an inventory of our passions and an inventory of our proficiencies. See where all of those things overlap and give us the opportunity to serve people at a very high level while, at the same time, giving us the energy and bandwidth to continue to do that over time.
Bible and Business Connection
So, for instance, you wouldn’t think ordinarily that the Bible and business have anything to do with each other. You know, you go to a business conference to learn business, you go to a business conference like Offer Mastery Live we had a couple of months ago, a business conference like Funnel Hacking Live, or like we’re going to VidSummit in October. You go to an event like that to learn business stuff, and then you go to church to learn Bible stuff. But my passion is, I love the Bible. I love the Bible; it’s my favorite thing to teach. But I also love business; it’s probably my second favorite thing to teach. And so, I thought, I wonder if the Bible has anything to say about business, and when I found out it does and I started applying those things in my business, my business got better. So I said, I’m gonna go do something unique in the marketplace, and I picked a niche. But it wasn’t necessarily a niche that existed as such, but it was a hole in the marketplace where a niche could be created. And so I said, I’m going to combine my love of learning, my love of learning the…
Creating Myron Gumbo – A Unique Blend
So, you don’t see a lot of people, there are some people out there who teach “Kingdom principles,” but I didn’t want to be—and some people are going to be upset that I say this, but I’m just being transparent—I didn’t want to coach Christian entrepreneurs. I did not want to coach them, but I didn’t want to put myself in that hole. I coach Christian entrepreneurs. I’ll coach a Christian entrepreneur, a heathen, a pagan, as long as they’re not asking me to coach them on something that goes against my beliefs, right? So, like, I don’t like being a Christian or don’t be a Christian, that’s between you and God. I’m not a CR. I don’t coach Christian entrepreneurs even though I’m a Christian. I don’t coach black entrepreneurs even though I’m black. I don’t coach male entrepreneurs even though I’m a man because those are not pigeonholes that I wanted to put myself in. I want to help who I can help and let the work that I do do what it does without me saying, “Well, this is who I’m for,” in other words.
So here’s what I think. Here’s what I think the niche is, Laban. I think your unique niche is in discovering the purpose for your life, developing yourself for that purpose, and then deploying yourself in that purpose.
Living in Your Creative Space
And what is that purpose? To live in your creative space, to make the world a better place. So, my creative space is the Bible, business, science, geeking out on math, and just stuff that doesn’t seem to have anything to do with each other. Geeking out on that and then coming to the marketplace, and I say to the people who love the Bible, “Hey, did you know the Bible has this to say? But did you also know that these business principles apply to the Bible?” Then I go to the business market and say, “Hey, did you know this business principle? But did you know what the Bible has to say about business?” I go to the scientific people, listen to me, and say, “Oh my goodness, he’s talking about how one principle like thrust can overcome a principle like drag, how lift can overcome gravity,” and he’s talking about all this really cool stuff that I didn’t know. And I’m taking all of these seemingly unrelated things, showing people how everything is connected. So the niche that you create will be based on the people you attract by being who you’re supposed to be. I don’t know if that helped, but hopefully, it was helpful. Yeah, okay, cool. [Applause] That was one of the hardest questions.
Monetizing Intellectual Property
Dr. Ron’s Question: How to monetize your intellectual property?
Anybody’s ever asked me. All right, who’s gonna go next? Who’s got a question? Dr. Ron, talk to me, brother. Good morning, Dr. Golden. Thank you so much for the opportunity to share your knowledge and wisdom with us. I have a question for you. How would you recommend an author begin monetizing their intellectual properties, knowing what you know now?
Good question. So, how would I recommend an author go about monetizing their intellectual property, knowing what I know now? The first thing I would say to an author is this: Like, you’ve written a book. Don’t make the mistake of thinking that the book is your body of knowledge. The book is not your body of knowledge. The book is a platform. It’s one form. It’s one medium. It’s one package in which to deliver that body of knowledge. And the reason I recommend that you not allow that one medium to be… Don’t think of that as your body of knowledge because…
But that content that’s in that book is the same content that’s in my “Make More Offers” challenge for $97 in the general admission, $297 as a VIP, $797 if you’re VIP Platinum. Same content, different platform, more expansive because you have more time, right? You can, like, if you know something, you know more than you have time for. You know more than a book will hold, so add water. Instead of it just becoming like, instead of just becoming a bowl of soup, turn it into a soup factory, right? So now, then we sell a coaching program that’s tens of thousands of dollars or a mastermind that’s like $55,000 or a VIP day that’s $350,000. So I’m not really teaching anything different in any of those. They’re just different mediums, but they also come with a different level of access and intimacy. What I mean by that is people will pay to get close to the…
A lot of the same content that’s in my book that you can buy for $30 is on my YouTube channel for free. It’s not different content; it’s the same content in a different package. So you watch it on YouTube for free, and then you buy it in “Boss Moves” for $30 plus $10 shipping and handling. It’s funny; I had somebody comment on one of my videos yesterday. You know, I was a little suspect about Myron Golden’s “Boss Move” book, and I was really irritated that he was charging so much for it. That’s what he said. I get that because it’s outlandish. It’s pretty outlandish to charge $30 plus $9.99 for a paperback book. That’s unheard of. I don’t know anybody who does that, right? Okay, but that’s one of the reasons I did it. That’s another conversation for a different day.
If you take the same content that’s in your book, I want all of the authors, especially how-to authors, to listen to me now, but even novelists. So, if you take that body of work and you say, “Okay, this is my book, and I’ve written it. Now, what am I going to do?” Figure out how you can turn that book into a course because you can sell the book for $20, $30. If you turn it into a course, you could sell it for $300, same content, different delivery mechanism. You could sell it for $2,000 or $3,000 because it’s a course. If you turn it into a mastermind, you say, “I’m going to take these concepts in my book, I’m going to turn it into a mastermind, and I’m going to sell it for $20,000 or $25,000.” It’s remarkable. I probably shouldn’t say this because some people would be afraid to say what I’m going to say right now because they’d be afraid they’re going to lose money, but you’re not because every deed is a seed, every thought is a seed, every word is a seed that we’re sowing into the garden of our future.
Monetizing Intellectual Property (Continued)
Transitioning from Employee to Entrepreneurial Mindset
If you have a book and you didn’t take that content that’s in the book and add it to other platforms, you are leaving an absolute fortune on the table. So, that’s what I would do. And if you’re a novelist and you write novels, then turn your novel into a play and then rent out a theater in your town, hire actors, and put on a play and charge people to come to the play. And then Tyler Perry became a billionaire. He was a guy who was a homeless guy who did plays, and he recorded his plays in his first movies were not movies, they were videotaped VHS recordings that he sold out of the trunk of his car when he was homeless. All he did was took that content, put it on a different medium, and then charged more for it. So, if he can do it, you can do it. I can do it. We can do it. Take the mindset of an entrepreneur, realize that being an author makes you more than an author; it makes you an authority. Is that helpful? Appreciate you, Dr. Ron.
Transitioning from an Employee to an Entrepreneurial Mindset (Continued)
Okay, who else has a question? Okay, brother Tom, thank you, Myron. This is Golden, no pun. Thank you, but I saw what you did there, by the way.
Tom’s Question: Not everyone will be an entrepreneur; however, you talk a lot about mindset. Could you expound on where someone needs to begin if they go from a non-entrepreneur but really want to be one? What needs to happen in the mindset if you can expound upon that?
Yeah, I think the difference, that’s really good. I think the first thing that happens to transition from the mindset of an employee to the mindset of an entrepreneur is the main difference in that is the level of responsibility one takes on versus the level of responsibility one hands off. So if I go and I get a job, been making sure the business stays in business, that’s a responsibility that I’ve handed off to the owner, right? Making sure there’s enough money in the bank to pay your employees, that’s a responsibility that I’ve handed off to the owner. So, I’m giving most of the responsibility for making sure my work works for me to someone other than me as an employee.
But as an entrepreneur, I’m taking ownership, which means I’m taking responsibility, which means if it’s to be, it’s up to me. It’s like one of the things I share with coaches who do occupational therapy coaching, where they teach people how to get a better job. That’s not a market I want to be in. Why? Because when you are an employee, the mindset of the employee is when I go to work, pencils are already in the drawer. But as an entrepreneur, when I go to work, I gotta buy the pencils, I gotta buy the drawer, I gotta buy the building in which to put the desk that holds the pencils in the drawer. The owner takes responsibility for everything until they hire someone who they can delegate that part of the work to.
So if you’re a person who is hyper-afraid of risk and you have so much anxiety around the risk of being responsible for the cash register ringing or being responsible for other people’s livelihood, you probably don’t want to be an entrepreneur because…
The Difference Between Employee and Entrepreneur
If you’re a person who is hyper-afraid of risk and you have so much anxiety around the risk of being responsible for the cash register ringing or being responsible for other people’s livelihood, you probably don’t want to be an entrepreneur because, often times, not always, but oftentimes, that’s the case. Whereas an entrepreneur, instead of them making one offer to one person, they make one offer to 100 people, to 1,000 people, to 10,000 people, to 1 million people. So, one of the reasons, one of the things that gives you the ability to have freedom is your willingness and ability to make more offers.
I can write a book once and sell that book 110 million times, and I know 110 million is not, but I know that’s not a number, but that’s why I said it like that. There’s no limit to the number of times I can sell the book that I wrote one time. There’s no limit. We make literally almost probably a little more than half a million dollars a year just from book sales. That’s just from book sales. That’s just one offer. We’ve got a whole bunch of offers. We have a myriad of offers, myriad of price points.
So, the primary difference between an entrepreneur and an employee is an employee makes one offer to one person, and when they close the deal, they spend the rest of their life fulfilling it. And an entrepreneur makes one offer or multiple offers to tens, hundreds, thousands, tens of thousands, hundreds of thousands, millions of people. And they keep on creating new offers to offer to the people who’ve already taken up their old offers. And then they sell their old offers to new people who come into their ecosystem. So that’s, I think, the biggest difference. Is that helpful? Cool. My pleasure. My pleasure.
Scaling Without Leverage from Another Influencer
How do entrepreneurs in their Genesis stage scale without leveraging the influence of another authority figure? Well, the first question I would ask is why would they want to scale without leveraging the authority of another influencer? Is it because they’re not comfortable or they don’t feel they’re in a position to ask or reach out to someone else?
First and foremost, I would work on changing that mindset. Everything that any of us want, somebody else already has. All the money that you desire is in somebody else’s pocket, and they will happily hand it over if you offer them something they want more than money. This principle applies not just to money but to everything you desire.
So, here’s what you can do in the Genesis stage:
- Establish a Time: Set a specific time during which you will work on your business consistently. Stick to this schedule.
- Choose a Place: Decide where you’ll work on your business. Create a dedicated workspace that’s conducive to productivity.
- Identify What Matters: Determine the most critical tasks and priorities in your business. Focus your efforts on what truly matters.
Think of this as the Genesis of your business. In Genesis Chapter 1 of the Bible, you can find principles that God applied at the beginning of creation. These principles can apply to your business journey as well. For example, creation began with intention, so set your intention for your business. Recognize that disruption often follows intention, but persevere through difficulties and keep moving forward.
In summary, don’t shy away from leveraging the influence of others when it’s beneficial for your business. However, if you’re determined to scale without external help, start by setting a clear intention, creating a conducive work environment, and focusing on what truly matters in your business.
Embrace Disruption and Trust the Truth
Don’t be discouraged by disruption in your entrepreneurial journey; it often signifies you’re on the right path. Disruption following intention is a common occurrence. To thrive, you should:
- Set Clear Intentions: Establish your intentions for your business.
- Embrace Disruption: Understand that disruption often follows intention, but it doesn’t mean you’re on the wrong path.
- Find Inspiration: Seek sources of inspiration to keep you motivated, even when you don’t feel like working.
- Trust the Truth: Challenge the limiting beliefs and stories you tell yourself. Don’t let self-imposed limitations hold you back.
Remember, your potential is not determined by your current visibility or recognition. Like Myron’s experience, when the time is right, you will be revealed and recognized. Trust that your journey has a purpose, and stay committed to your goals. Promotion comes from above, and when the time is right, your talents will shine.
Lessons from Genesis: Illumination, Separation, and Delegation
In Genesis, there are profound lessons that entrepreneurs can apply to their journey:
1. Illumination: Just as God brought light into the darkness, entrepreneurs should seek illumination through learning and acquiring knowledge. What you don’t know can be seen as your darkness, and learning serves as your light to reveal what was previously hidden.
2. Separation: God separated light from darkness, emphasizing the importance of distinguishing and identifying elements. Entrepreneurs should also learn to separate and categorize aspects of their business, allowing for better organization and clarity.
3. Delegation: In the creation story, God delegated the roles of the greater light (the Sun) and the lesser light (the Moon) to rule day and night. Similarly, entrepreneurs should understand the value of delegation, entrusting certain responsibilities to others who can excel in those areas.
4. Prioritization: The order in which God created elements in Genesis illustrates prioritization. Entrepreneurs should prioritize their tasks, tackling the most crucial ones first and completing them without procrastination.
By applying these principles from Genesis, entrepreneurs can gain valuable insights into effective business practices, time management, and achieving their goals.
The Right Order of Things
Trees and the grass would have died before he made the Sun, so God does everything in the right order. It’s not just important to do the right thing; it’s important to do the right thing in the right order. So that was probably an over-answer, but hopefully, it was helpful to some degree.
The Bible as Governmental Doctrine
Okay, Dr. B, let’s go ahead. So you’ve said in the past that the Bible is like your number one source of inspiration for what you do – inspiration, illumination, truth on it.
You’ve also said that it’s a book about government, not necessarily, yes, a spiritual thing, it’s not necessarily about, I’m sorry, not a spiritual, but like a religious thing, right? The Bible’s not a religious book; it’s a governmental Doctrine, yes. And it’s not just about government as in our government but also the way that the Universe, it’s not about our government at all; it’s about God’s government, right?
How to Read the Bible
Okay, so how would you tell people who aren’t going to go to a seminary School how to study these principles? Like how do they read the passages and see these that way? Well, really great question. How to read the Bible?
So how do I read things? First of all, just becoming aware of the fact that it’s not a religious book. Stop looking for religion in the Bible, and you’ll stop finding it. Like I’m not saying that to you, but I’m just saying in general.
So we go to the Bible thinking that it’s about religion. When I say religion, I’m talking about religion from the roots of the Latin word “legary.” “Legary” is the Latin word from which we get the word religion, and that word means bondage. Well, Yeshua said if you continue in my words, then are you my disciples indeed, and you shall know the truth, and the truth shall make you free. So the Bible is actually the opposite of religion, right? It’s the ultimate truth.
How would I recommend, first of all, you have to become aware of, okay, I’m not even gonna say that’s first of all, first of all, I’m going to say this: read the Bible for yourself. Ask God through His Spirit to teach it to you. That sounds woo-woo, but I’m telling you, there’s no better teacher of any book than the author of that book, right?
The stuff that I teach, I didn’t learn it at Seminary. I didn’t learn it from a preacher. I didn’t learn it from a pastor. I didn’t learn it; I learned it from studying the Bible, reading it first. So we have to read the Bible. Why? Why do we need to read the Bible? So we can gain Bible knowledge, right? We read the Bible so we can gain Bible knowledge so we become familiar with the text.
I know Jeroboam from Rehoboam, right, and all the other “boom” boys. I’m sorry, stop Meyer and pump the brakes. Okay, so I know Joseph, the son of um, the son of Israel, the son of Jacob, from Joseph, from Joseph, the husband of Mary, the mother of Christ, right? I know that. I become familiar with the stories.
When I read the entire Bible, I don’t just read the half Testament. You say, “What do you mean, the half Testament?” See, some people call the New Testament the New Testament. You’ve never read the Old Testament, so it’s not the New Testament; that’s the half Testament because you’ve only read half of it. And the New Testament doesn’t have anything. You cannot even begin to understand the New Testament without having the context of the Old Testament to see the fulfillment of the Old Testament in the New Testament.
Okay, so you become familiar with it. So first, we read it. Then we study it, and we look for truth. We don’t look to prove that the things we already believe are true. Like when you go to the Bible, leave your agenda at the door, like stop needing it to mean something so you can be right. Religion wants to be right like kings want to be righteous, which is very different. I don’t need to be right. I don’t need to win an argument. I don’t need my religion to be better than yours or care about any of that stuff. It’s all worthless. Here’s what’s valuable.
The Value of Understanding the Bible
What’s valuable is I had a meeting yesterday with my estate planning lawyer. She came, and she asked me a question similar to what you asked me. Like if I were gonna start reading the Bible, like what would you recommend?
Well, stop, don’t, like, about, I said the Bible’s not… I said you should understand this. If anybody does, you’re a lawyer. The Bible is a book of government. It’s a book of laws. Are laws a religious thing or a law is a governmental thing? The Torah is the book, is the law, the first five books, among them that’s the law, right?
So, the Bible is a book about a king. If when you read the Bible, you are seeking to understand these principles, it’s a book about a kingdom, a kingdom is the King’s Dominion, a royal family, and the culturalization of a foreign land, that foreign land is called Earth.
So the objective of the Bible is to teach us about our Heavenly King so that we can make sure he’s our personal King so he will make us the US king of our assignment or the queen of your assigned king or queen of your assignment. And then we rule over that assignment with the same level of authority that God rules over his assignment. And then we use that assignment that we rule over to serve people, not to Lord over them.
And if I’m looking when I’m reading the Bible, if those are the things I’m looking for, those are the things I will find. But if I’m looking to prove that the things that I believe that I’ve been taught by my pastor who learned from his pastor, who learned from his pastor, who learned from the Seminary, who learned from the Seminary, who learned from the Seminary, who learned from the church fathers, who learned from the church fathers, who learned from Catholicism, and then broke away into Protestantism. If I’m looking to learn what God is saying and what God has said, instead of looking for religion, if I am looking for the truth, God is faithful to reveal the truth. So that’s where I would start.
Memorizing Bible Verses and Understanding Scripture
When I started memorizing Bible verses, I’d be reading over here, and it would remind me something I memorized over here, and this passage over here which said light on this passage over here because the scripture says we understand spiritual things by comparing spiritual with spiritual. What does that mean? The best commentary on the Bible is the Bible. My best chance at learning the Bible is when I see in Scripture that it’s telling me to do something, I actually do it. Me doing the things I know to do from scripture enhances my ability to learn new things to do from scripture. Why? If any man will know His will, if any man will do His will, he shall know the doctrine. So God is in the habit of teaching principles, new principles, new to me and you, they’re not new in existence, but new principles to you and I. God is in the habit of teaching principles, new principles to the people who have been obeyed.
The old ones. And I don’t mean obeying out of a sense of fear, but I mean obeying out of a sense of understanding. There’s a reason I don’t jump out of airplanes with a parachute. There are actually reasons I don’t jump out of airplanes with a parachute, but anyway, there are reasons. Like anyway, I’m going to give you a word of advice: do not tempt the devil to sin because it is his nature. Okay, all right, so um, there’s a reason I don’t drive 150 miles an hour. There’s a reason I don’t, for me, I don’t ride motorcycles 100 miles an hour. I don’t ride motorcycles at all, like, but there’s a reason, right? It’s not because it’s against the law for me to ride a motorcycle, it’s just against my law, right? Because just because I’m paying attention to them doesn’t mean they’re not paying attention to me. And it’s not wrong to ride a motorcycle, it would just be wrong for me, right? Um, because of my objectives. So do the thing that God has shown you to do; He will show you more. Ignore the thing He’s already told you to do, and He will ignore your request to learn more. Is that helpful, Dr. B?
Starting a Non-Profit and Building a Business
We actually spoke about, okay, maybe you could elaborate on, you know, for one, for myself, but also in case anyone’s in the same situation.
Sure. To where I have something that I want to build that I’m extremely passionate about, like, sure, hold hardly. And then I do have an existing thing that it seems like, even when it comes, there’s times I’m not even trying to grow it, and God keeps pushing business that way, and it keeps growing bigger and bigger. And basically, you told me to work on that, continue to help you allow it to grow, and get it to a point where I could use that to fund really passionate about, yep. So, like, if you could elaborate on that in case anyone’s in the same situation, yeah.
How to Start a Nonprofit
Um, I think a lot of us have passions, and we think that because we have, especially, I think sometimes our passions to help other people, and in our mind, help means I’m gonna fix your problem. Let’s start there, right? Whereas you fixing another person’s problem doesn’t necessarily help them necessarily. I mean, maybe it does, maybe it could, but it doesn’t necessarily help them. Um, what we need to do, I believe, is if you want to start a non-profit, this is what I tell everybody who wants to start. Now, if you’re broken, you want to not start a non-profit, wait until you’re rich, okay? And I know that sounds like, what is that? What do you mean by that? What if I don’t want to be rich? Well, cool, you don’t want to be rich for you, go build a successful business, give all the money from the business to your non-profit. When you give all the money from your business to your non-profit, other people will be happy to give to what you’ve given to, not just what you’ve pontificated about.
When broke people, I don’t mean this disrespectfully, I’m not trying to be condescending, I’m just being as honest as I can in the time that I have allotted. And when broke people come to me who’ve started non-profits and they ask me to contribute to the non-profit, I almost never do because my first question is, “How much have you given to the non-profit?” “I don’t have anything to give yet.” Okay, then I don’t have anything to give yet either. Why? Because your life, and I know some people are going to take offense. I don’t mean it to be offensive; it is just what it is from my perspective. You’re giving lip service to caring about something, but you don’t even care enough about it to make enough money to fix it. But you want to start a non-profit and then encourage other people to give to the thing that’s valuable, the meaning that’s meaningful to you. Like, yeah, I get it. All of those things that you want to do, like whatever those charitable things are that you want to do, they’re valuable. They’re just not valuable to me enough to give money to them. If they’re not valuable to you enough to give money to them, okay.
Um, and so my recommendation is always start a for-profit business. A broke person should never start a non-profit.
Opinion on Starting a Business Based on Passion
My opinion, I’m not necessarily right about that, but I’m pretty sure I am right. A person should not start a business based on their passion. I don’t start businesses based on my passion; I start businesses based on the marketplace’s passion. And so, I have a ministry right now, we have a 501(c)(3) non-profit ministry right now. Like every couple of years, we’ve done, like a couple of years ago, we did a golf tournament. For this year, we’re going to do a golf tournament to raise money for it again. But I, we donate thousands of dollars a month to this non-profit where we feed these orphans in Africa, and this we supply like thousands of dollars a month for this orphanage in Africa. And every now and then, I see other causes that our organization gives to, that our non-profit gives to. But here’s the problem.
The Problem with Passion-Driven Giving
The problem is people say, “Well, if I had your money, I would XYZ.” That’s easy for you to say, not having my money. And what you’re really saying when you say that is you’re saying, “I believe in this thing that I’m passionate about so much that you should give money to it. But I don’t believe in it enough, and all you care about is the money. But I really care about this thing, but I just don’t have any money.” But you don’t understand when you say things like that or when you think things like that, you’re really only passing judgment on yourself.
The Example of Extravagant Spending
Let’s say, for instance, I have a nice car that I paid a crazy amount of money for, which nobody needs to spend that much money on a car. Let’s just say a $150,000 car. Nobody needs a $150,000 car. Yeah, but if I had your money, I wouldn’t waste it on a $150,000 car. I would…
Giving Money and Judgments
Give that money to this cause. But what you’re actually saying is, “Myron, you care more about your $150,000 car, slash toy, slash whatever you want to call it, than I care about this cause that I’m pontificating about because I’m not willing to do what it takes to make $150,000 to give to that. But I know what you should do with your money, even though you’ve cared enough about that thing to go do it, and I didn’t even make the money so I could buy a car. That’s just the car; it was just gravy. I cared about the mission.” But I’m just showing you how people think and how contorted that thinking can be. So, for me, it makes way more sense.
A Practical Approach to Supporting Your Passion
Here’s what you do: start a for-profit business, make it profitable, make it as profitable as possible, then go start a non-profit that does the thing that you care about, that you really love, your passion. Then have fundraising parties, invite all of your rich friends because when you get rich, you’re gonna have a lot of rich friends. All your friends aren’t going to be broke anymore; it’s amazing. Your rich friends, invite your rich friends to come to your party, and then announce, “We’re raising money for this cause.” You show them what the cause is, “Who wants to donate some money?” And they will give money to your cause because you give money to it because you’re doing more than talking about how much you care about it.
I don’t know if I expounded on it or not, but hopefully, that’s helpful. Like we support orphans; we support widows. Like when I see that when I look at something and feel like, “Okay, our ministry could bless this,” then that’s one of the things that we contribute to. But generally speaking, for me, I have a couple of rules when it comes to the outgo of money.
Rules for Handling Money
One, don’t give money to people who are not good with money because money won’t fix your money problem. Did I say that too fast? Okay, so that’s one. Number two, if somebody who I love wants to borrow money, then oftentimes I will loan them money, but I’ll never let them determine the amount. Marion, “I just need to borrow $6,000.” Can’t loan you $6,000, but I’ll loan you $300. Why? Because I can’t be the solution to the problem you created because if I am the solution, then I am robbing you of your creativity.
The Importance of Clarity and Coaching
Like, I don’t work for money, and I know that sounds crazy. I don’t work for money because people will offer me money to do things, and I’ll just tell them no. I don’t want to do that. “Hey Myron, I got this really cool project, you can make a million dollars.” Yeah, cool, but it’s not part of the next iteration of Myron, so the answer is no. So that was probably an overanswer to him, but hopefully, it was helpful. Okay, cool, Andrew. Thank you.
Going from Zero to a Million Dollars
Dr. Myron, my question is based on an observation that I’ve seen in the past six months. The fastest way for someone to go from zero to a million dollars appears to me to be finding a great coach and then yielding to them. Would you agree with that statement?
I would. I think that’s a part of it.
Finding Clarity
So fascinating that you would say that the fastest way to achieve a million dollars, ten million dollars, a hundred million dollars, whatever, is to gain clarity on that objective. Like, and one of the reasons that’s like finding a coach and then yielding to the coach, doing their idea versus your idea is what you’ve noticed is because that’s one of the ways in which we find clarity. Because a coach can see things that a player can’t see when they’re on the floor, when they’re on the field. A coach can see things that the actual person who’s engaged in the activity cannot see.
The Power of Coaching
And so, it’s interesting that you ask that question because I have coaches. So here’s why I said clarity. I got started on YouTube, for instance. I opened my YouTube account on March 15, 2007. I remember the day. I remember when I started. I remember where I was at. I remember why I started it. We were having a birthday party for my mother in 2007. She was in a nursing home because she had Alzheimer’s and some other dementia stuff going on. So we were having my mom’s birthday party at the nursing home for her. We were all there, my brothers, all my nieces and nephews, my kids, like we were all there. And my nephew Daniel had posted a YouTube video three days earlier, and that YouTube video had like 50,000 views. I’m like, “Oh, that’s cool.” So I started a YouTube channel haphazardly, made videos every now and then when I was thinking about something I cared about a little bit, haphazardly for the next 14 years.
The Turning Point
Okay, and then I’m at a conference, and I hear Derral Eves, the guy who wrote the YouTube formula, also now my YouTube coach. He spoke on YouTube, and I’m sitting there in the audience, and I’m dumbfounded. I know y’all really think I’m really this genius dude sometimes, yes, sometimes not so much. And I’m listening to this guy talk, and I’m thinking to myself, “You did what with what?” And he was talking about how he helped 21 YouTubers get over a million subscribers. He talked about how he started this film series, called “The Chosen,” and how that film series had made millions upon millions of dollars. But the thing that he said that really blew my doors off was, he said, “Yeah, in the last, I think it was three years, we’ve sold 29 million dollars worth of swag: t-shirts, hats, and hoodies, 29 million dollars.” Now, I’m really con—what are you talking about, bro? Like, that didn’t make any sense to me.
Gaining Clarity and Taking Action
So me and my son and my daughter were there. We came home, we’re debriefing, like we always do when we come back from a mastermind. We’re like, “Hey, what was his biggest takeaway? What is your biggest takeaway?” My kids said to me, “What was your biggest thing?” “Oh, definitely the YouTube guy. Like, I didn’t know that YouTube did all that stuff.” I had been on YouTube for 14 years before I turned on monetization. Think about that. The Myron Golden, right? No longer an outlier.
The Value of Coaching and Gaining Clarity
No YouTube monetization turned on for 15 years. Hi, this guy’s my coach. So, I go behind, “Do you have a coaching program?” He says, “Yeah, it’s $15,000.” “Can I write you a check right now?” I wrote him a check. That was in October 2021. In January 2022, he started coaching us. By “us,” I mean Zach and Laura, two people on my team. They’re telling me what he said because, I’m gonna be fully transparent, I don’t want to go to a group coaching call. I know I make people go to group coaching calls, I get that. Don’t judge me. I don’t want to go to a group coaching call and hear people ramble when it’s time for them to ask a question and blah, blah, blah, all of that. So Zach and Laura would tell me what he said.
So Zach comes to me in February, says, “Okay, we’re getting return on monetization.” I said, “Cool, what does that mean?” He said, “YouTube’s gonna start sending us money.” “Okay, cool.” And this is February of 2022. I had no idea what that even meant. We’re talking about YouTube monetization. I said, “Okay, YouTube’s gonna start paying us.” “Okay.” The next month, he comes to me. “YouTube paid us $305 last month.” “For what? We turned on monetization.” “Oh, okay.” Right? And then, so the next month, he comes to me. “YouTube paid us $353 this month.” “What are you talking about? We didn’t do anything.” You gotta understand, this is March of 2022. I had not uploaded a YouTube video since June of 2021. So I’m confused because none of this is making sense to me. I’m like, “What? What is this?”
Yeah, man, we turned on monetization. Okay, well, we’re gonna start creating YouTube videos in April. April 1st, we started creating YouTube videos. Why? The coach said, “Pick a day of the week when you can release a video every week without fail so people can count on it, like when you were a kid, you watched Batman. You knew when it was coming on, same bat time, same bat channel. You wanna make sure you’re on the same bat time, same bat channel.” Okay, cool. I can do that. I know I can do Wednesday morning at 10 a.m. because that’s when we do our Bible study anyway. We’ll just record that and do it live. Okay, cool. We started getting traction out of the gate. It was crazy. Like, our first month being intentional on YouTube, we made $1,457. I’m like, “This is… I wouldn’t have known that without a coach.” I had the clarity. The clarity that I had came from the coach.
When I said to my son and my daughter, “I didn’t know YouTube could do all that,” my daughter’s like, “I knew that.” She’s like, “There are kids in their 20s with Hollywood mansions that they bought with money they made from YouTube.” Like, what are you talking about? I didn’t… None of that made… None of those sentences… I knew what the words meant, but the sentences didn’t make any sense to me. But what gave me clarity was when somebody stood up and equated, watch this, now equated having a YouTube channel with a perceived virtue that I had, which is building a successful business, and a future pursued vision that I had, which is building a multi-multi-multi-multi-multi-million-dollar business. That’s when I saw the connection. Sometimes the context has to be right for clarity to show up, and I believe that coaches provide context that also provide clarity.
And the interesting thing about all of that is this: when you hire a coach, the hardest time to do what they say is in the beginning because the things that they’re going to…
Balancing Privacy and Business Objectives
Tell you to do if they’re good are so counter-intuitive to you; you think they have lost their minds. And you’re right; they did lose their mind. That’s like your mind that used to be, like your mind is now. They lost that part of their mind, and so they know what works even though it feels like and seems like there’s no universe in which it could work. So from that perspective, yes, hiring a coach is going to be one of the fastest paths to cash because it’s one of the fastest ways to gain clarity. But you’re only going to gain clarity from that if you do what the coach says and ignore what you think and what you feel.
Now, regarding the idea of staying under the radar as an entrepreneur, it depends on your objectives. If you become a successful entrepreneur, it will attract both wanted and unwanted attention. Whether you should stay under the radar or not is determined by your priorities and objectives. If privacy is of utmost importance to you, then build a business that allows you to stay under the radar. You don’t have to be the face of your business if that’s your priority.
Build your business in a way that serves you at the highest level and aligns with your personal preferences. For example, if you value privacy, structure your business accordingly. Ultimately, it’s about achieving your objectives and what matters most to you. So, whether your mom wants to fly under the radar or not, she should consider her reasons for doing so and build her business in a way that aligns with her priorities.