Blog + Diamonds
VIDEO SUMMARY
Discover the Winning Steps to Rewrite Your Success Story!
Ready to break free from your comfort zone and level up your life? 😎
Let’s talk about the secrets to crushing your goals, and it’s not just about luck or wishing upon a star! 🌟
Picture this: You’re on the ski slopes, conquering a black diamond hill 🎿.
Instead of slamming yourself on the ground when things get tough, you decide to dig in and carve your way through. 🏂
Why? Because you’ve got the right strategy, the perfect story, and the killer state of mind! 💪
Discover the magic formula that turns setbacks into comebacks, and obstacles into opportunities. 🔥
Get ready for a journey that’ll have you saying, “Bring it on!” 🚀💥
#UnlockYourPotential #LevelUp #SuccessSecrets
Step-by-Step Guide
Step 1: Introduction to Tony Robbins Results Coaching
Description:
This step introduces the concept of Tony Robbins Results Coaching and highlights the potential benefits it offers for personal development and success in various areas of life.
Implementation:
- Start by explaining the importance of experiencing an extraordinary quality of life and the potential for personal growth.
- Mention that Tony Robbins Results Coaching can help individuals set themselves up for success.
- Emphasize that coaching provides a consistent process for producing desired results in various life areas like relationships, health, career, and business.
- Highlight that Tony Robbins Results Coaches are specifically trained and hand-selected by Tony Robbins himself.
Specific Details:
- Be enthusiastic about the benefits of coaching and how it can transform one’s life.
- Mention that coaching is an investment in personal development that can lead to high returns.
- Stress that coaches provide supreme focus, powerful insight, and accountability.
Step 2: Offer of a Free Results Coaching Strategy Session
Description:
This step outlines an offer for podcast listeners to receive a free results coaching strategy session with one of Tony Robbins’ top coaches.
Implementation:
- Explain that this session is a valuable opportunity for listeners to experience coaching firsthand.
- Mention that it’s a $200 value, but podcast listeners can get it for free.
- Provide the URL for scheduling the free session: tonyrobbins.com/results.
Specific Details:
- Encourage listeners to take advantage of this offer to kickstart their personal growth journey.
- Highlight the accessibility and affordability of the free coaching session.
- Reinforce the idea that this session can be a significant step toward achieving their goals.
Step 3: Introduction to the Podcast Topic
Description:
This step introduces the main topic of the podcast episode, which is about creating breakthroughs and achieving personal goals.
Implementation:
- Explain that the episode will focus on areas of life that people want to change and take to the next level, such as relationships, business, finances, career, or health.
- Mention that many people struggle to achieve their goals due to various reasons, and this episode will address those challenges.
- Provide a brief overview of the three components discussed in the episode: strategy, story, and state.
Specific Details:
- Make it clear that the episode will provide insights and strategies to help listeners overcome obstacles and make significant changes in their lives.
- Create intrigue by suggesting that the episode will reveal what distinguishes successful individuals from others.
Step 4: Tony Robbins’ Personal Experience
Description:
This step delves into Tony Robbins’ personal background and how he became obsessed with understanding what differentiates people’s quality of life.
Implementation:
- Share that Tony Robbins grew up in a challenging financial situation and had no strong role models.
- Mention his early confusion about why some people seem to have better lives than others.
- Explain that he initially believed in the notion that some people are just lucky due to their family background.
Specific Details:
- Provide some context about Tony Robbins’ upbringing to make his story relatable.
- Highlight the initial belief that luck played a significant role in people’s success.
- Set the stage for Tony Robbins’ journey to discovering the real keys to success.
Step 5: The Importance of Hunger
Description:
This step emphasizes the role of hunger as the most critical factor for success, surpassing talent or skill.
Implementation:
- Explain that hunger is the driving force behind achieving one’s goals and making a difference.
- Highlight that even individuals born with advantages like love, support, and financial abundance may lack hunger.
- Stress that hunger is the key to expanding one’s intelligence and achieving success.
Specific Details:
- Offer personal anecdotes or examples to illustrate the concept of hunger.
- Emphasize that people with everything handed to them may lack the motivation to succeed.
- Reinforce the idea that genuine hunger is the ultimate driver of success.
Step 6: Negative Life Circumstances and Success
Description:
This step discusses how individuals who have faced extreme adversity and injustice in life can still achieve remarkable success.
Implementation:
- Highlight the contrast between individuals who have been given everything and those who have faced severe challenges.
- Emphasize that some people who have experienced tremendous injustice go on to achieve extraordinary levels of success and influence.
- Stress the idea that personal stories and backgrounds do not necessarily determine one’s destiny.
Specific Details:
- Use real-life examples like individuals who have overcome adversity to inspire listeners.
- Point out that biography does not have to be destiny, and people can rewrite their stories.
- Encourage listeners to shift their focus from blaming external factors to creating a better story for themselves.
Step 7: Oprah Winfrey’s Story
Description:
This step shares the inspiring story of Oprah Winfrey, highlighting her challenging background and remarkable achievements.
Implementation:
- Provide a brief overview of Oprah Winfrey’s early life, including her family situation and the hardships she faced.
- Mention the adversity she encountered, such as being sexually abused, becoming pregnant at a young age, and experiencing loss.
- Highlight Oprah’s incredible journey from a troubled past to becoming one of the most influential people in the world.
Specific Details:
- Use Oprah Winfrey’s story as a powerful example of resilience and transformation.
- Emphasize that despite her challenging circumstances, Oprah was able to rewrite her story and achieve immense success.
- Inspire listeners by showing that anyone can overcome obstacles and achieve greatness.
Step 8: Rejecting Limiting Stories
Description:
This step advises listeners to be aware of and reject limiting stories, whether imposed by external sources or self-imposed.
Implementation:
- Explain the importance of not buying into limiting narratives about one’s abilities or circumstances.
- Stress the idea that success does not come from blaming external factors or making excuses.
- Encourage listeners to take control of their own stories and beliefs to create a better future.
Specific Details:
- Share the concept that beliefs and stories can either empower or hinder personal growth.
- Remind listeners that external circumstances, like the economy, should not define their success.
- Encourage a mindset shift towards taking responsibility for one’s own narrative and choices.
Step 9: Challenging the Blame Game
Description:
This step underscores the importance of not blaming others or external factors for one’s current situation.
Implementation:
- Address common excuses people make, such as blaming the economy or external circumstances.
- Reinforce the idea that personal responsibility and accountability are key to achieving success.
- Encourage individuals to focus on their actions and choices rather than external scapegoats.
Specific Details:
- Use examples like blaming the economy or genetics to illustrate the “blame game.”
- Highlight that personal actions and decisions have a more significant impact on one’s life than external factors.
- Encourage listeners to shift their mindset from blaming to taking proactive steps.
Step 10: Creating a Better Story
Description:
This step emphasizes the need to create a more empowering and positive narrative for one’s life.
Implementation:
- Explain that individuals can change their life trajectory by adopting a more empowering story.
- Offer practical advice on how to craft a story that aligns with one’s goals and aspirations.
- Encourage listeners to take action to make their new story a reality.
Specific Details:
- Provide guidance on how to rewrite one’s story by setting clear goals and beliefs.
- Suggest that individuals focus on their potential and possibilities rather than limitations.
- Encourage listeners to take steps towards their desired story, regardless of past circumstances.
Step 11: Acknowledging Past Failures
Description:
This step encourages listeners to acknowledge and accept their past failures, which are common experiences in life.
Implementation:
- Address the audience’s shared experience of past failures and missed goals.
- Normalize the idea that everyone has encountered failures and setbacks at some point.
- Stress the importance of confronting and accepting past failures as part of personal growth.
Specific Details:
- Use relatable language and tone to connect with the audience’s experiences.
- Highlight that failure is a universal human experience and not a reason to feel shame.
- Emphasize that acknowledging past failures is the first step towards positive change.
Step 12: Audience Response and Initial Excuses
Description:
This step shares Tony Robbins’ experience of asking a room full of successful individuals about their failures and initial responses.
Implementation:
- Describe Tony Robbins’ spontaneous question to a room of successful individuals about their past failures.
- Share the initial responses from the audience, where they were hesitant to admit their failures.
- Explain that people often provide excuses or stories for their past failures as a defense mechanism.
Specific Details:
- Use the example of the TED audience to illustrate how people tend to protect themselves by not admitting their failures.
- Highlight the initial resistance to acknowledging past failures due to the stories people tell themselves.
- Set the stage for the importance of changing one’s story to achieve personal growth.
Step 13: The Role of Personal Stories
Description:
This step emphasizes the influence of personal stories and narratives in shaping one’s beliefs and outcomes.
Implementation:
- Explain how the stories people tell themselves can protect them from pain and provide reasons for their current situations.
- Stress that personal stories can either empower or imprison individuals in their current circumstances.
- Introduce the idea that changing one’s personal story is essential for creating positive change.
Specific Details:
- Discuss how personal narratives can act as defense mechanisms and prevent individuals from taking responsibility.
- Illustrate that the stories people tell themselves can impact their beliefs about their capabilities.
- Encourage listeners to recognize the power of their personal stories in shaping their lives.
Step 14: Changing Your Story for Empowerment
Description:
This step emphasizes the need to change one’s personal story to empower oneself and create a more fulfilling life.
Implementation:
- Explain that changing one’s story is a critical step towards personal empowerment.
- Offer the idea that adopting a new, empowering narrative can strengthen individuals and push them to new heights.
- Encourage listeners to take action and rewrite their stories to align with their goals.
Specific Details:
- Provide motivation by suggesting that a new story can enable individuals to achieve things they never thought possible.
- Highlight that personal stories should focus on empowerment and expansion rather than limitation.
- Encourage active steps to shift one’s mindset and narrative for personal growth.
Step 15: Resourcefulness vs. Resources
Description:
This step discusses the distinction between lacking resources and lacking resourcefulness as the real obstacle to success.
Implementation:
- Explain that resourcefulness is more critical than having ample resources like time, money, or technology.
- Use examples of successful individuals to support the idea that resourcefulness is the ultimate resource.
- Stress the importance of mastering one’s emotions as a key component of resourcefulness.
Specific Details:
- Share real-life examples of resourceful individuals who achieved success despite limited resources.
- Emphasize that human emotion is the ultimate resource that drives action and results.
- Encourage listeners to focus on developing their resourcefulness to overcome challenges.
Step 16: Resourcefulness Over Resources (Continued)
Description:
This step continues to emphasize the importance of resourcefulness over having ample resources.
Implementation:
- Reinforce the idea that resourcefulness is the ultimate resource and can overcome the lack of traditional resources.
- Provide examples of how creativity, determination, and emotional strength can compensate for a lack of money or time.
- Encourage listeners to shift their mindset towards resourcefulness as the key to achieving their goals.
Specific Details:
- Remind listeners that personal resourcefulness is the key to obtaining the resources they need.
- Emphasize that resourcefulness encompasses creativity, determination, networking, and emotional resilience.
- Inspire individuals to believe that they can achieve their dreams regardless of their current circumstances.
Step 17: Tony’s Personal Experience and Challenge to Al Gore
Description:
This step shares Tony Robbins’ personal experience of challenging Vice President Al Gore’s perspective on resources and resourcefulness.
Implementation:
- Describe Tony’s encounter with Vice President Al Gore and his observation of Gore’s lack of energy during a debate.
- Explain Tony’s perspective that resourcefulness is more critical than having sufficient resources.
- Highlight the importance of speaking the truth and addressing limiting beliefs.
Specific Details:
- Use the example of Tony’s interaction with Al Gore to illustrate the power of challenging conventional beliefs.
- Mention that courage is taking action despite fear and hesitation.
- Stress the significance of changing one’s story and mindset to achieve success.
Step 18: Changing Your Story for Success
Description:
This step reiterates the importance of changing one’s personal story to empower oneself and achieve success.
Implementation:
- Emphasize that changing one’s story is essential for personal empowerment and transformation.
- Encourage listeners to focus on developing resourcefulness and determination rather than relying solely on external resources.
- Motivate individuals to adopt a mindset that allows them to overcome challenges and achieve their dreams.
Specific Details:
- Use examples of individuals who have achieved remarkable success through resourcefulness and determination.
- Reinforce the idea that the story people tell themselves can either empower or hinder their progress.
- Encourage listeners to take action and rewrite their stories to align with their goals and desires.
Step 19: The Fear of Failure and Courage
Description:
This step addresses the fear of failure and the role of courage in achieving breakthroughs.
Implementation:
- Acknowledge that everyone has a fear of failure and a desire to avoid disappointment.
- Define courage as taking action despite fear and discomfort.
- Emphasize that courage is necessary for personal growth and achieving breakthroughs.
Specific Details:
- Highlight that courage comes from facing one’s fears and taking action.
- Encourage listeners to embrace their fear of failure as a part of the growth process.
- Explain that courage is essential for making changes and pursuing new opportunities.
Step 20: Three Keys to a Breakthrough
Description:
This step introduces the concept of three keys to achieving a breakthrough and previews the upcoming content.
Implementation:
- Explain that the following three keys can lead to an extraordinary breakthrough.
- Motivate listeners by promising that any one of these keys can result in a breakthrough, but implementing all three will lead to an extraordinary transformation.
- Set the stage for the upcoming discussion of the first key.
Specific Details:
- Build anticipation by suggesting that implementing these keys can lead to a new quality of life.
- Create excitement by highlighting the potential for positive change and personal growth.
- Prepare the audience for the upcoming information on achieving breakthroughs.
Step 21: Importance of the Right Strategy
Description:
This step emphasizes the significance of having the right strategy as a key to achieving breakthroughs.
Implementation:
- Highlight the importance of a well-defined strategy for accomplishing specific goals.
- Explain that having the right strategy can save time and lead to consistent results.
- Emphasize that strategies are like recipes – if you follow them correctly, you can achieve the desired outcome every time.
Specific Details:
- Provide examples of how the right strategy can make a significant difference in achieving goals.
- Encourage listeners to actively seek and adopt effective strategies in various aspects of their lives.
- Clarify that strategies are practical, step-by-step approaches that produce desired outcomes.
Step 22: Strategy Alone Is Not Enough
Description:
This step points out that having the right strategy is essential but not sufficient on its own.
Implementation:
- Convey the idea that knowing the right strategy is not enough if a person fails to take action.
- Share the insight that even with the knowledge of the right strategy, some individuals may still struggle to implement it effectively.
- Stress the need for action and execution alongside the right strategy.
Specific Details:
- Use examples or anecdotes to illustrate the concept of knowledge without action.
- Highlight the common phenomenon of people knowing what to do but not following through.
- Encourage listeners to bridge the gap between knowing and doing by taking action.
Step 23: The Timing Factor
Description:
This step introduces the importance of timing in conjunction with the right strategy.
Implementation:
- Explain that executing the right strategy at the wrong time can lead to unfavorable results.
- Emphasize the need to consider the timing and context of actions when implementing strategies.
- Provide the example of buying a house in 2007 as a case where the right strategy was used at the wrong time.
Specific Details:
- Share real-life examples to illustrate the impact of timing on the success of a strategy.
- Encourage listeners to be aware of the timing when applying strategies in various aspects of their lives.
- Suggest that timing can make a significant difference in the outcomes of one’s actions.
Step 24: Importance of Execution
Description:
This step underscores the necessity of taking action and executing the right strategy effectively.
Implementation:
- Stress that knowing the right strategy and timing are insufficient if one does not take action.
- Encourage listeners to be proactive and committed to implementing the strategies they acquire.
- Highlight the difference between having knowledge and achieving results through execution.
Specific Details:
- Use motivational language to inspire individuals to take action and execute their strategies.
- Emphasize that execution is where transformation and breakthroughs truly occur.
- Remind listeners that success comes from turning knowledge into action.
Step 25: Conclusion and Preview of Upcoming Content
Description:
This step summarizes the importance of strategy, timing, and execution in achieving breakthroughs and previews the upcoming content.
Implementation:
- Recap the key points discussed in this segment regarding strategy, timing, and execution.
- Generate excitement by suggesting that the upcoming content will delve deeper into these concepts.
- Encourage listeners to stay engaged and open to new strategies and insights.
Specific Details:
- Reiterate the critical role of strategy, timing, and execution in achieving breakthroughs.
- Create anticipation for the next segment by hinting at additional valuable content.
- Conclude the current segment and prepare the audience for what’s to come.
Step 26: Understanding the Importance of Strategy, Story, and State
Description:
This step introduces the concept of achieving success by focusing on three key elements: strategy, story, and state. Understanding these elements is crucial for personal growth and achieving your goals.
Implementation:
- Recognize that achieving success involves more than just taking action; it requires a comprehensive approach.
- Realize that a successful strategy is vital, but it needs to be up-to-date and relevant to your current situation.
- Understand that the story you tell yourself can significantly impact your mindset and success.
- Acknowledge that your emotional state or mindset plays a crucial role in determining your thoughts, feelings, and actions.
Specific Details:
- Be aware that success isn’t solely about following a particular method; it’s about understanding the underlying principles.
- Keep in mind that strategies that worked in the past may not be effective in the present, so be open to adapting and learning new strategies.
- Recognize that the stories you tell yourself about your abilities, limitations, and circumstances can either empower or limit your potential.
- Understand that your emotional state can influence your decision-making and behavior, so it’s essential to manage your state effectively.
Step 27: Evaluate Your Current Story
Description:
In this step, you will assess the narrative or story you have been telling yourself about your abilities, limitations, and circumstances.
Implementation:
- Take a moment to reflect on the beliefs and stories you hold about yourself, your past experiences, and your potential.
- Write down the stories or narratives that have been shaping your mindset and behavior.
- Identify any recurring negative stories that may be holding you back.
- Consider the impact of these stories on your motivation, confidence, and actions.
Specific Details:
- Be honest with yourself during this self-assessment process, as it will help you pinpoint areas for improvement.
- Pay attention to any self-limiting beliefs or stories that have been discouraging you from taking action or pursuing your goals.
- Note how these stories may have influenced your decisions and actions in the past, both positively and negatively.
Step 28: Change Your Story to Empowerment
Description:
In this step, you will work on shifting your narrative from self-limiting to empowering, which will help you overcome obstacles and achieve success.
Implementation:
- Challenge and reframe negative stories by finding evidence that contradicts them.
- Develop a new narrative that emphasizes your strengths, potential, and ability to learn and grow.
- Practice positive self-talk and affirmations to reinforce your empowering story.
- Seek support from a coach, mentor, or therapist to help you reshape your narrative if needed.
Specific Details:
- When challenging negative stories, gather evidence from your past successes and achievements to build a more empowering perspective.
- Create a list of affirmations and statements that reflect your new, positive narrative, and repeat them daily to reinforce your mindset.
- Don’t hesitate to seek professional guidance if changing your story proves challenging, as it can be a transformative process.
Step 29: Manage Your Emotional State
Description:
This step focuses on mastering your emotional state, which is essential for making clear decisions and taking action towards your goals.
Implementation:
- Practice self-awareness to identify when you are in an unresourceful emotional state.
- Develop strategies to shift from a negative or unresourceful state to a positive and resourceful one.
- Use techniques like deep breathing, visualization, or physical movement to change your emotional state quickly.
- Cultivate habits that promote a positive emotional state, such as exercise, meditation, or gratitude journaling.
Specific Details:
- Learn to recognize signs of negative emotional states, such as anxiety, anger, or self-doubt, and take immediate action to change them.
- Experiment with various techniques to discover what works best for you in shifting your emotional state effectively.
- Incorporate daily practices that contribute to emotional resilience and overall well-being.
Step 30: Recognize the Power of States
Description:
This step emphasizes the importance of your emotional state in influencing your thoughts, decisions, and actions.
Implementation:
- Understand that your emotional state can shape your perception, beliefs, and responses to life’s challenges.
- Realize that different emotional states can lead to different outcomes and experiences.
- Begin practicing self-awareness to identify your current emotional state at any given moment.
- Recognize that shifting your state is essential for changing your mindset and making better decisions.
Specific Details:
- Your emotional state plays a significant role in your overall life experience, affecting your relationships, career, and well-being.
- Start paying attention to the link between your emotional state and your behavior to gain better control over your responses.
- Experiment with techniques like deep breathing, visualization, or physical movement to switch from a negative to a positive emotional state.
Step 31: Applying the State-Story-Strategy Framework
Description:
In this step, you will learn how to use the State-Story-Strategy framework to make positive changes in your life.
Implementation:
- Recognize that your state (emotional state) is the foundation for your mindset and decisions.
- Understand that changing your story (narrative and beliefs) is crucial for altering your mindset and behavior.
- Acknowledge the importance of having effective strategies to achieve your goals.
- Apply this framework systematically in various aspects of your life, such as relationships, career, health, and personal growth.
Specific Details:
- Use the State-Story-Strategy framework to analyze and improve different areas of your life where you want to see positive changes.
- Ensure that your emotional state aligns with your desired story and strategy to maximize your chances of success.
- Continuously evaluate and adjust these elements as needed to maintain progress and achieve your goals.
Step 32: Empower Yourself with Decisions
Description:
This step underscores the impact of decisions in shaping your destiny and invites you to take responsibility for your choices.
Implementation:
- Embrace the idea that your decisions, not external conditions, determine your life’s trajectory.
- Reflect on past decisions that have led to significant changes in your life, both positive and negative.
- Commit to making decisions that align with your desired goals and outcomes.
- Seek guidance and support, such as coaching or mentoring, to make more informed and empowered decisions.
Specific Details:
- Understand that your life is a result of the choices you make, and taking responsibility for your decisions empowers you to create a brighter future.
- Consider seeking advice and wisdom from others who have achieved success in areas you aspire to excel in.
- Continuously evaluate and refine your decision-making process to make choices that support your long-term goals and happiness.
Step 33: Transforming Your Life Through Conscious Choices
Description:
This step encourages you to embrace the concept that conscious choices can transform your life for the better.
Implementation:
- Commit to making conscious choices in every aspect of your life, from relationships to career to personal growth.
- Practice self-awareness to become more attuned to your decision-making process and its consequences.
- Set clear intentions for the outcomes you desire, and align your choices accordingly.
- Continuously assess the impact of your decisions on your overall well-being and make adjustments as needed.
Specific Details:
- Emphasize the importance of mindfulness and conscious decision-making in achieving the life you envision.
- Regularly revisit your intentions and goals to ensure that your choices are in harmony with your desired outcomes.
- Be open to learning and adapting as you navigate through life, making informed choices that lead to personal transformation.
Step 34: Take Control of Your Focus
Description:
In this step, you will learn how to take control of your focus, which plays a pivotal role in shaping your emotions, decisions, and overall quality of life.
Implementation:
- Recognize that what you choose to focus on significantly impacts your emotions and decision-making.
- Understand that external influences, such as the news and media, often attempt to control your focus for their benefit.
- Commit to actively directing your focus towards positive and empowering aspects of your life.
- Practice mindfulness and self-awareness to monitor and adjust your focus regularly.
Specific Details:
- Be aware of the strategies used by external influences to capture your attention and manipulate your focus.
- Challenge yourself to shift your focus from negative or sensational news to information that uplifts and empowers you.
- Regularly check in with your focus and make conscious choices to redirect it towards areas that contribute to your happiness and well-being.
Step 35: The Power of Your Focus Patterns
Description:
This step introduces the concept of focus patterns and their impact on your daily life.
Implementation:
- Reflect on your recurring focus patterns, such as focusing on what you can control or what’s missing in your life.
- Identify the predominant focus patterns that have influenced your emotions and decision-making.
- Acknowledge the link between your focus patterns and your overall life satisfaction.
- Commit to shifting your focus patterns towards more empowering and positive perspectives.
Specific Details:
- Your focus patterns are habitual ways of directing your attention, and they can profoundly affect your mindset and life experiences.
- Take note of how certain focus patterns have contributed to your emotional states and decision outcomes in the past.
- Practice consciously choosing focus patterns that align with gratitude, control over what you can, and positive aspects of your life.
Step 36: Choose What to Focus On
Description:
This step emphasizes the importance of consciously choosing what to focus on in your life.
Implementation:
- Realize that you have the power to choose your focus, regardless of external circumstances.
- Commit to prioritizing focus on what you can control and what you have rather than what you can’t control or what’s missing.
- Practice gratitude by regularly acknowledging and appreciating the blessings and opportunities in your life.
- Monitor your focus daily and make conscious decisions to shift your attention when needed.
Specific Details:
- Understand that your choice of focus is a proactive decision that can enhance your overall sense of well-being and empowerment.
- Develop a gratitude practice, such as keeping a gratitude journal, to reinforce your focus on what you have and what’s going well.
- Consistently monitor your focus and make adjustments to ensure it aligns with your desired emotional state and life outcomes.
Step 37: Empower Your Life Through Conscious Focus
Description:
This step encourages you to embrace conscious focus as a transformative tool to improve your overall quality of life.
Implementation:
- Make a commitment to practicing conscious focus in all areas of your life, including relationships, career, and personal growth.
- Cultivate a habit of self-awareness to monitor your focus patterns and emotions regularly.
- Set clear intentions for the outcomes you desire and align your focus with those intentions.
- Embrace conscious focus as a lifelong journey of personal growth and transformation.
Specific Details:
- Understand that conscious focus is a choice you can make daily to positively impact your mindset, decisions, and relationships.
- Regularly revisit your intentions and goals to ensure your focus supports your desired outcomes.
- Embrace conscious focus as a powerful tool for creating a fulfilling and purposeful life.
Step 38: Understand the Three Decisions You Make
Description:
This step highlights the three fundamental decisions you make in every moment: what to focus on, what meaning to assign, and what actions to take.
Implementation:
- Acknowledge that you have the power to make these three decisions consciously.
- Recognize that your focus, meaning, and actions profoundly impact your emotions and life outcomes.
- Commit to becoming more aware of these decisions in your daily life.
- Understand that your ability to shape these decisions can lead to greater empowerment and fulfillment.
Specific Details:
- Reflect on your past decisions in various situations and notice how your focus, assigned meaning, and actions have influenced the outcomes.
- Embrace the idea that you can control and direct these decisions to create a more positive and purposeful life.
- Practice mindfulness and self-awareness to gain greater insight into the decisions you make and their consequences.
Step 39: Mastering the Decision of Focus
Description:
This step emphasizes the importance of mastering your focus to shape your emotional state and decision-making.
Implementation:
- Understand that what you choose to focus on directly affects your emotions and actions.
- Commit to taking control of your focus and not letting external influences dictate it.
- Practice choosing empowering focus patterns, such as focusing on what you can control and what you have.
- Monitor your focus daily and make conscious shifts when necessary to maintain a positive mindset.
Specific Details:
- Recognize that your focus is a powerful tool for shaping your emotional state and overall life experiences.
- Be vigilant against external influences, such as sensational news, that attempt to control your focus for their benefit.
- Develop a habit of focusing on gratitude, empowerment, and the present moment to enhance your overall well-being.
Step 40: Mastering the Decision of Meaning
Description:
This step explores the significance of assigning meaning to situations and events in your life.
Implementation:
- Realize that you have the power to give meaning to any situation, which will impact your emotions and responses.
- Commit to choosing empowering meanings that serve your growth and well-being.
- Practice reframing challenging situations to find positive and growth-oriented meanings.
- Understand that the meaning you assign can lead to different emotional states and behaviors.
Specific Details:
- Reflect on past situations where you assigned meaning and consider how different meanings could have influenced your experience.
- Challenge yourself to find empowering meanings, even in difficult circumstances, to shift your emotional state and decision-making.
- Embrace the idea that you can choose meanings that support your personal growth and happiness.
Step 41: Mastering the Decision of Action
Description:
This step highlights the importance of making conscious decisions about your actions based on your focus and assigned meaning.
Implementation:
- Recognize that your actions are a direct result of your focus and the meaning you give to situations.
- Commit to making intentional and empowered decisions about your actions.
- Practice aligning your actions with your desired outcomes and emotional states.
- Continuously evaluate and adjust your actions to create the life you envision.
Specific Details:
- Understand that your actions are a manifestation of your focus and meaning, and they have a significant impact on your life’s trajectory.
- Regularly assess whether your actions align with your intentions and desired emotional states.
- Embrace the idea that conscious action decisions can lead to positive and purposeful life experiences.
COMPREHENSIVE CONTENT
Introduction
Hey, this is Tony Roberts. Listen, thanks for joining me for this podcast today. I’m really excited for you because whenever you talk about how do you really dominate in the marketplace, most people are taught that you get into business and that you fight for competitive and you try to battle for some portion the market share. But I’m here to tell you that’s totally unsustainable. If I had tried to just compete for market share in the personal development, that’s a pretty small market, but what I really wanted to do is I wanted to affect a much larger audience and I looked for ways to deliver that in ways that never been delivered before.
Finding Your Unique Path
So, I believe if you want to damage in business if you do what everybody else does and you do it better than everybody else, you get a tiny competitive advantage. But if you do something no one else is doing in your space, you get a geometric advantage. And I can tell you whenever I’m talking to people in my business mastery seminars, one of the first questions I ask them is what business are you in? And people usually give me an answer like, “Well, I’m, you know, I have a restaurant and a catering service,” or, “You know, we have a CRM system that’s superior than anyone else in the world.” And whenever they say these things, they usually do I’m a lawyer, or I do, you know, I wholesale cars. And usually, they describe the process of what they do, not the benefit of what they do, which is the first place everybody’s got to start. If you can’t communicate what you’re doing, what your company is in a way that creates curiosity and it’s compelling if it’s not compelling for you first of all, it’s not gonna be compelling for anybody else.
Creating Compelling Business Ideas
And what will make your business more compelling is if you also maybe ask yourself another question which is what business do you need to be in? You know, instead of saying I’m in the restaurant business, maybe I’m in the business of creating environments where magnificent food and sensual desires are met for every client. I don’t know, I’m making it up. The point of the matter is you need to be able to create something that’s truly compelling, but you also want to say where can I compete where no one else is competing? You know my dear friend Marc Benioff practiced what this interview is all about, which is the blue ocean strategy.
The Blue Ocean Strategy
You know Marc came to my seminar of gosh 15 years ago and he been three unleash the power within seminars in a row and he said you’ve pushed me over the edge, you know I’m gonna leave my current job and I’m gonna start this company called salesforce.com and I want you know you helped me to start it and it’s good, we’re gonna change the business world work into a hundred million dollars in business. Well today I tease Marc about it fifteen years later he’s gonna do about seven billion I believe this year on his way to 10 billion very quickly thereafter it’s been quite a growth patch but part of that is he opened up an area where no one else was competing. There was not a giant focus on this idea of really living in the cloud, putting your business in the cloud has seemed so insecure, it seems something businesses wouldn’t even imagine back in those days but Marc found that space and became the king of that space and as a result he dominates at this stage.
Introduction to Blue Ocean Strategy
So you’re gonna get a chance to hear an interview with the woman who created the blue ocean strategy as a concept and it’s certainly been around but she put the concept on it I think the concept understood fully can move any business person towards greater success. Her name is Renee MA born, her colleagues not withered also wrote the book with her, Loose WH, and Kim. But I think what you’re gonna find out as blue oceans are really where demand is created rather than fought for. If you’re in a red ocean, that’s one where there’s a lot of competition and you’re fighting for a little bit.
Examples of Blue Oceans
So think of, you know, Netflix, they blew up Blockbuster because they went after a different environment. I mean, Blockbuster had the chance to buy Netflix for 50 million dollars early in its career. They were doing three billion at Blockbuster at the time and they thought, “Ah, we can do this ourselves.” They didn’t understand these people within a few years have rented their first billionth video and they still didn’t pay attention to them. They didn’t understand these people are opening up a blue ocean as versus working in the old red ocean. Amazon did it with brick-and-mortar shopping, Uber’s done it with taxi cabs.
Insights from Blue Ocean Strategy
So I think you’re gonna really, really enjoy this, and our hostess for this session is Anthea Org. She’s gonna do the interview, and she’s gonna really give you an understanding of some of the most powerful insights in this best-selling book, Blue Ocean Strategy. Strategies you can use right away. And listen, be sure for the end because I think you’re gonna find there’s some really practical ways for you to start looking at this and creating what I call a strategy canvas, something that can really allow you to see where you are in the marketplace, how you compete, again whether you’re an army of 10,000 employees or whether your business that’s got two people. You still need to be able to grow your business by again innovating and innovating the marketplace in which you enter. So enjoy the podcast, and I look forward to hearing from some of you soon.
Rethinking Business Strategies
Many of us have been taught to believe that in business success and prosperity come by edging the competition out, fighting for the competitive advantage, battling it out for market share, and constantly trying to find new ways to differentiate and distinguish ourselves. But is this really the way to create sustainable profitable growth? In the International best-selling book Blue Ocean Strategy, Renée Mauborgne and her colleague W. Chan Kim liken cutthroat competition to a red ocean of rivals fighting over an ever-shrinking profit pool.
The Concept of Blue Oceans
By examining 150 strategic business moves spanning over a hundred years across 30 industries, the authors discovered that real lasting success does not come from fighting the competition but from creating blue oceans – untapped new market spaces that are primed for growth. These strategic moves, which the authors refer to as value innovation, yield substantial.
Understanding Blue Ocean Strategy
Leaps and value that have the power to make the competition irrelevant. Here to speak more about the blue ocean strategy and how you can use it to chart a new path towards success is Renée Mauborgne, professor at NCN and co-director of the NC ed blue ocean strategy Institute, and author of the best-selling book “Blue Ocean Strategy,” which has sold over 3.5 million copies across five continents and was recently updated and expanded in 2015.
Renée: Thanks so much for joining us, Anna. I want to start just by asking a basic concept. What is a blue ocean strategy, and how is it different from traditional competitive strategy?
Anna: That’s a great opening question. Blue Ocean Strategy is all about how can any company or organization break out of that red ocean of bloody competition in existing industries to create uncontested market space. As you articulated, it aims to make the competition irrelevant. The way it does that is by simultaneously pursuing both differentiation and low cost. The beauty of that is it creates a huge win for the market where you have fans, not customers, and it also generates strong profitable growth for the company. So, it’s about creating that win-win.
Renée: Exactly, Anna. The key difference is that traditional strategies have always been centered around competition, benchmarking competitors, and striving to be better than them. But the more you focus on your competition, the more you end up looking like them, leading to commoditization and decreased differentiation. This results in higher costs as you try to match every move they make. In contrast, blue ocean strategy avoids this trap by making the competition irrelevant.
Anna: Thank you for clarifying that. Can you provide some examples of red and blue ocean companies? Are there any companies in 2016 that you’ve observed carving out new markets?
Renée: Of course. Blue Ocean Strategy has a vast database of companies and organizations that have created new market spaces. Some classic examples include Cirque du Soleil, which revolutionized the circus industry by creating a new market space with higher price points. Another example is Curves, which disrupted the fitness industry by targeting fitness for women.
Anna: Those are great examples. Can you mention any recent companies in 2016 that have applied blue ocean strategy principles to carve out new markets?
Renée: Certainly, our database continues to grow as more companies adopt blue ocean strategies. One upcoming example is the Aurora Medical Center in Wisconsin, which has applied blue ocean principles to healthcare and achieved a remarkable 350% increase in margins while attracting new customers. You can find a multitude of examples on our website, showcasing how various companies have successfully implemented these strategies in their industries.
Blue Ocean Strategy for Small and Medium-Sized Businesses
Renée: Even recently, if you look at what Drybar is doing in the beauty industry, I think that’s a great example of a company carving out new market space in the hair salon industry. So, they’re abound, and our website, blueoceanstrategy.com, has even more examples people can learn from.
Anna: Great, so that’s a great example of how it spans across multiple industries. What about different sizes? Is it applicable to both small and medium-sized companies, not just large ones?
Renée: It absolutely is. If you look at our book and our database, Cirque du Soleil started with a bunch of circus performers, Curves started with a husband and wife small team, and a company called JCDecaux, which is now the largest outdoor advertiser in the world, started as a small family business. The difference is when you pursue differentiation and low costs and stop benchmarking the competition, you set yourself up for strong growth.
You don’t have customers; you have fans and a huge profit engine, which gives you the resources to hire talent and invest in industry growth. Many small and medium-sized businesses focus on surviving due to limited resources when they play the competitive game. Blue Ocean Strategy creates slack for compelling growth. The only difference is you won’t stay small or medium-sized for long; you’ll start growing very fast, which is exciting. So, my answer is a resounding yes, and we would argue that it’s the only way for small and medium-sized businesses to transition into larger enterprises.
Anna: That’s a great perspective. So, what about social media? How does the increasing prevalence of social media impact Blue Ocean Strategy?
Renée: Social media is making Blue Ocean Strategy even more relevant than ever. It’s an exciting opportunity for small and midsize businesses. Social networks, blogs, microblogs, video sharing, and new technologies shift the power of voice, influence, and credibility from organizations to individuals. Individuals now have a global megaphone to the world. To thrive in this environment, you must stand out like never before. Social media amplifies your voice when you stand out. You can receive five-star ratings, recommendations, thumbs up, and fan-generated content that can go viral. As an organization, you can’t hide anymore by being just “me too” or overmarketing yourself. Small and medium-sized businesses can leverage their flexibility and entrepreneurial instincts to stand apart in the social media landscape.
Leveraging Social Media and Creating Worthy Products
Renée: That’s great that you know it’s further confirmation that if you are differentiated already in the core and the nature of who you are as a business, it makes social media so much easier to execute. Well, you make a really good point there, Anna. I’m not talking about developing a social media strategy because small businesses might have limited resources. Maybe you’re blessed; you’ve got some young people that are really talented and can do this, but maybe you’re not. I’m really concerned about am I creating a product and service worthy of people giving me five stars? Am I creating one worthy of people speaking about me? Because if I am, I am going to get some influencers out there or some people in the local media to come, and I’m going to give them a free sample of my thing and say, “Try it, and if you love it, do me a favor.
Can you give me your rating on this website? Can you write about me?” If you don’t want to do it because you’re going to use social media, I think there’s a wrong understanding. I’m not saying small and medium-sized businesses shouldn’t, but what we are saying is create something worthy. How much can one small organization influence the world through social media may be limited, but if I create a great product and service, I can get everyone else to talk about me. That should be the objective. How do I make myself worthy of the world wanting to talk about me and celebrate me? So, I’ve got to focus fundamentally on making my product and service stand apart and have lower costs. When I do that, that’s the ultimate engine for five-star ratings, for people wanting to blog about you, and put your product and service in front of people. If I start a Drybar, I would invite the free press over and say, “Hey, I’ll give you a free blow-dry. What does it cost me? One day of lost revenues or 20 lost blow-dries.”
But in return, if you think it’s great, could you drop us a mention? Can you do something? And if not, you don’t need to say anything, and then you can also test the proof of the quality of what you’re doing. But I guess my goal would be not that we need to tell the world how great we are; create a product and service, put it in the hands of a few, and let them start doing it. That should be our objective with leveraging the power of social media. Not us talking, but getting the world to talk about us.
Anna: Sure, no, that makes perfect sense. In other words, get brand advocates. And Tony talks about that a lot too when he talks about creating raving fan customers because those are the ones that you’re going to have for life. If you just have satisfied customers, they will leave you when the next best thing comes along. And Blue Ocean Strategy does that; people search for Cirque du Soleil, Starbucks, and others because they stand out and create a following. People want to talk about them, and that’s what you want to achieve. What would it take for us to make the competition irrelevant? The challenge we give companies is, what would it take to win the mass of buyers with no marketing? When you ask that question, you’re forcing people to think in a fundamentally different way in their mindset because simply benchmarking the competition and being slightly better is not going to make that happen. So, you start a new process of thinking. That’s what Blue Ocean does; it gives you a different set of questions that leads you to think in different ways and get different answers, which let you see the world and new opportunities.
Renée: Exactly, Anna. It’s about changing the way you think and asking the right questions to uncover new opportunities.
Anna: It sounds like you’re almost reinventing a business from scratch.
Renée: That’s correct. It’s about reinventing your business and thinking outside the traditional competitive box.
Anna: Does this require acquiring new talent and fresh minds in your business, or are people accustomed to competing in a red ocean capable of creating a blue ocean offering?
Renée: We believe that everyone is capable of creating a blue ocean offering, regardless of their background or experience. It’s about changing your mindset and approach to business. While fresh minds can bring innovative perspectives, individuals who have been competing in a red ocean can also learn to embrace the principles of Blue Ocean Strategy and create a new path towards success. It’s a matter of adopting a different way of thinking and applying the right strategies.
Getting Started with Blue Ocean Strategy Tools
Renée: Everyone has innate creativity; they often just don’t know how to tap it, or they have a fear to tap it. They lack the confidence. But the whole premise of Blue Ocean Strategy is that it empowers people with tools and frameworks. What we wanted to do is take this process of creating new markets from a black box, from something unknowable, to providing simple tools and frameworks that anyone can use to think differently.
So yes, anyone can. That’s the whole premise of Blue Ocean Strategy, and we would really encourage anyone to start looking at those frameworks and asking, “What could we eliminate, reduce, raise, or create?” One simple framework we have is the six paths to think differently about an industry, so you ask different questions that help you understand the pain points, the intimidation factors, and the major nuisances of an industry that companies in the industry often take for granted. But when you ask different sets of questions, they become revealed. We’re really excited. We work with many red ocean companies, and over time, they all come into it thinking, “Do we need new talent? Are we even capable?”
But they start working with the tools and frameworks and discover all new answers. They come out full of life and excitement, realizing how creative they are and how many things their industry does that turn off buyers. It’s a very exciting process. So again, I encourage people to look at the tools and frameworks.
Anna: That’s great. What would you suggest people do if they’d like to start acting on some of these tools immediately?
Renée: That’s a great question, Anna. I think that if a company wants to casually explore what Blue Ocean Strategy and some of these frameworks might do for them, a good way to start is to get their people together, usually on a Friday afternoon when people are more relaxed. Have some beverages and some food; keep it light. Use the first tool, which is what we call the “strategy canvas.” The strategy canvas is a simple one-page visual analytic with the horizontal axis listing all the factors you compete on and invest in within your industry. On the vertical axis, you consider what buyers get at a low or high level from that offering. Then, you plot yourself and your major competitors across that canvas. What you typically find out is that your strategic profile looks a lot like the competition. This initial realization helps you understand that you are in a red ocean, and it’s time for a change. After this, understand who all the customers you could attract for growth are. For that, we have an analytic tool called the “three tiers of non-customers.” Most people know who their customers are but making lists of who they could pull into the industry that is not there yet. There are three basic types: occasional users who could become more frequent users, people who refuse your industry, and unexplored customers. Identify these non-customers with your team to see the potential growth opportunities. Once you’ve identified them, consider the “eliminate-reduce-raise-create” grid. In this grid, you’ll analyze what factors you compete on that should be eliminated or reduced, what could be raised, and what could be created to stand apart. Challenge your team with questions like, “What would it take to win any one of these three tiers of non-customers? What would we need to eliminate, reduce, raise, or create in our current strategy canvas to attract these customers?” Get your team to have conversations with these potential customers, gather their insights, and share ideas on another Friday afternoon in a month.
Understanding Customer Needs
In this segment, the speaker emphasizes the importance of understanding the market and customer needs. They highlight how some businesses fail to initially engage with the market to ask questions, and instead, their primary focus is on selling their products or services. The speaker suggests that after about four weeks of interacting with customers, businesses start to discover aspects of their industry that customers find intimidating, frustrating, or overly complicated.
Identifying Opportunities for Improvement
Continuing from the previous point, the speaker mentions that when businesses engage with customers, they uncover certain pain points or obstacles in their industry. These discoveries lead them to consider eliminating these barriers to attract more customers. They mention an example from golf where the small club head is a challenge, and by making it bigger, more people might be interested in playing.
Shifting the Strategy Canvas
The speaker advises businesses to look back at their strategy canvas and think about how they can make strategic shifts in their industry. They highlight the potential for identifying weaknesses within the industry that have long been overlooked. The goal is to start shifting the trajectory and attracting new customers. While this may not immediately lead to creating a blue ocean, it does create excitement and an appetite within the organization to think differently.
Building Confidence and Appetite for Change
The speaker emphasizes that this approach not only helps businesses identify areas for improvement but also builds their confidence that opportunities exist. They encourage organizations to start thinking differently and gain the confidence that they can change their course and differentiate themselves.
Testing the Commercial Viability
Transitioning to the topic of testing commercial viability, the speaker acknowledges that innovation should be linked to creating value for customers. They stress that innovation must make the customer’s life simpler, easier, more efficient, or more environmentally friendly.
Importance of Value Innovation
Value innovation is crucial, and the speaker notes that businesses should focus on creating a leap in value for buyers. They emphasize that value innovation should not be confused with merely doing something different.
Utilizing Tools and Frameworks
The speaker introduces the concept of tools and frameworks to test the commercially compelling nature of a blue ocean strategy. They mention the “blue ocean idea index” as a tool in their book. This index includes questions that help determine if there is a compelling reason for customers to buy the product, if the pricing is strategically set, if a profitable model is in place, and if there are no adoption hurdles in the marketplace.
Wrapping up
The speaker concludes by suggesting that organizations should use these tools and frameworks to assess and fine-tune their blue ocean strategy. They emphasize that it is essential to ensure that innovation aligns with value creation and that it simplifies the customer experience. Ultimately, the goal is to create a commercially compelling blue ocean.
Using the Blue Ocean Idea Index
In this part of the discussion, the speaker encourages the use of the “blue ocean idea index” from their book. They stress the importance of asking powerful, simple, and compelling questions when considering the creation of a new market. These questions focus on value innovation and its impact on both buyers and the company itself. The speaker suggests that using the index can help refine ideas and identify areas that need further development.
Challenges Faced in the Process and Execution
The conversation shifts towards the challenges faced by companies during the process or execution of their blue ocean strategy. The speaker mentions four major hurdles that organizations need to address:
- Cognitive Hurdle: The challenge of convincing employees that change is necessary. The speaker suggests using exercises like drawing a strategy canvas to allow employees to self-discover the need for change.
- Resource Hurdle: The issue of not having sufficient resources to facilitate change. The speaker recommends redirecting resources from less impactful areas to those with higher potential.
- Motivational Hurdle: How to get employees excited about the idea of change. Leveraging key individuals in the organization and creating alignment are essential.
- Political Hurdle: Dealing with resistance to change and building support within the organization. Identifying and addressing potential opponents and their motivations is crucial.
The speaker emphasizes that involving people in the discovery process helps break down these barriers.
Upcoming Projects
The speaker briefly mentions that they are working on a new book that delves deeper into how organizations, including small and medium-sized businesses, can transition from the red ocean to the blue ocean. The book will feature examples from various types of organizations, including nonprofits and large governments.
Encouragement to Explore Further
The speaker encourages the audience to visit the website (blueoceanstrategy.com) and sign up for their newsletter, which shares stories of companies applying blue ocean strategy principles. These stories can provide inspiration and insights for organizations looking to make a strategic shift.
The discussion ends with the host thanking the speaker for their insights and expressing enthusiasm for potentially collaborating with Tony Robbins in the future.
